{"id":110998,"date":"2025-01-09T15:14:41","date_gmt":"2025-01-09T14:14:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110998"},"modified":"2025-01-10T17:13:37","modified_gmt":"2025-01-10T16:13:37","slug":"en-images-lidl-se-pare-dun-look-plus-luxueux-a-berlin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-lidl-se-pare-dun-look-plus-luxueux-a-berlin\/","title":{"rendered":"[En images] Lidl se pare d&rsquo;un look plus luxueux \u00e0 Berlin"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110988\" data-id=\"110988\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110992\" data-id=\"110992\" 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class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110986\" data-id=\"110986\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_2-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110990\" data-id=\"110990\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Un discounter et un grand magasin de luxe &#8211; c&rsquo;est le mariage inhabituel qu&rsquo;ont conclu <strong>Lidl <\/strong>et <strong>Galeria<\/strong>. \u00c0 Berlin, Lidl a ouvert deux nouveaux supermarch\u00e9s aupr\u00e8s de la cha\u00eene de grands magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Supermarch\u00e9s sur mesure<\/h2>\n\n\n\n<p>Depuis d\u00e9cembre, les embl\u00e9matiques Kurf\u00fcrstendamm et Hermannplatz \u00e0 Berlin accueillent des supermarch\u00e9s Lidl au rez-de-chauss\u00e9e des grands magasins Galeria. Le discounter s&rsquo;est mis sur son trente-et-un pour l&rsquo;occasion : avec des panneaux en bois, un look moderne et une attention particuli\u00e8re port\u00e9e \u00e0 l&rsquo;assortiment de produits frais, Lidl vise une \u00ab nouvelle exp\u00e9rience d&rsquo;achat \u00bb.<\/p>\n\n\n\n<p>N\u00e9anmoins, la configuration des magasins a constitu\u00e9 un d\u00e9fi : les deux supermarch\u00e9s ont de multiples entr\u00e9es et sorties, car ils sont accessibles \u00e0 la fois par la rue et par le centre commercial. Le parcours du client dans les supermarch\u00e9s traditionnels n&rsquo;est pas con\u00e7u dans cette optique. C&rsquo;est pourquoi les succursales d&rsquo;environ 1 100 m\u00e8tres carr\u00e9s sur la Hermannplatz et d&rsquo;environ 1 300 m\u00e8tres carr\u00e9s sur le Kurf\u00fcrstendamm ont \u00e9t\u00e9 am\u00e9nag\u00e9es sur mesure.<\/p>\n\n\n\n<p>Malgr\u00e9 l&rsquo;espace limit\u00e9, les supermarch\u00e9s proposent un assortiment d&rsquo;environ 4 300 articles, y compris des produits non alimentaires et un millier de produits v\u00e9g\u00e9taux \u00ab pour le client berlinois \u00bb. Lidl fait valoir que ce nouveau concept flexible est id\u00e9al pour les \u00ab emplacements complexes dans les centres-villes \u201c et que le discounter peut ainsi \u201d faire partie de la solution \u00bb \u00e0 la fois au manque d&rsquo;espace et \u00e0 l&rsquo;inoccupation des centres-villes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un discounter et un grand magasin de luxe &#8211; c&rsquo;est le mariage inhabituel qu&rsquo;ont conclu Lidl et Galeria. \u00c0 Berlin, Lidl a ouvert deux nouveaux supermarch\u00e9s aupr\u00e8s de la cha\u00eene de grands magasins.<\/p>\n","protected":false},"author":5,"featured_media":110992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[469,204],"topic":[1262,194],"region":[470],"class_list":["post-110998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-galeria","company-lidl","topic-en-images","topic-retail-design","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Lidl se pare d&#039;un look plus luxueux \u00e0 Berlin - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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