{"id":111016,"date":"2025-01-09T17:10:50","date_gmt":"2025-01-09T16:10:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111016"},"modified":"2025-01-09T17:10:52","modified_gmt":"2025-01-09T16:10:52","slug":"le-magasin-en-ligne-vidaxl-voit-ses-benefices-chuter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-magasin-en-ligne-vidaxl-voit-ses-benefices-chuter\/","title":{"rendered":"Le magasin en ligne VidaXL voit ses b\u00e9n\u00e9fices chuter"},"content":{"rendered":"\n<p>Les b\u00e9n\u00e9fices du magasin en ligne n\u00e9erlandais de produits \u00e0 prix r\u00e9duits <strong>VidaXL <\/strong>se sont effondr\u00e9s : ils sont pass\u00e9s de 260 millions d&rsquo;euros \u00e0 moins de 30 millions. Mais derri\u00e8re ces chiffres se cache une r\u00e9alit\u00e9 plus complexe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exception ou ann\u00e9e charni\u00e8re ?<\/h2>\n\n\n\n<p>En 2023, les b\u00e9n\u00e9fices de VidaXL ont chut\u00e9 de 260 millions d&rsquo;euros \u00e0 29,8 millions d&rsquo;euros, lit-on dans le rapport annuel pr\u00e9sent\u00e9 \u00e0 No\u00ebl. Une chute \u00e9norme, mais qui m\u00e9rite d&rsquo;\u00eatre replac\u00e9e dans son contexte : 2022 a \u00e9t\u00e9 une ann\u00e9e record absolue, en grande partie gr\u00e2ce \u00e0 des transactions immobili\u00e8res astucieuses, telles que des op\u00e9rations de vente et de relocation qui ont \u00e9galement g\u00e9n\u00e9r\u00e9 des b\u00e9n\u00e9fices importants en 2021 et 2020.<\/p>\n\n\n\n<p>Sans ces gains exceptionnels, les chiffres annuels donnent une image plus nuanc\u00e9e de la performance op\u00e9rationnelle. Par rapport \u00e0 2019, par exemple, ils montrent une croissance des b\u00e9n\u00e9fices de plus de 7 millions d&rsquo;euros. Cela sugg\u00e8re que malgr\u00e9 les r\u00e9cents revers, VidaXL est dans une position structurellement plus forte que dans les ann\u00e9es pr\u00e9c\u00e9dant la pand\u00e9mie.<\/p>\n\n\n\n<p>Toutefois, la baisse des b\u00e9n\u00e9fices s&rsquo;accompagne d&rsquo;une baisse des ventes. Le chiffre d&rsquo;affaires total est pass\u00e9 de 760 millions d&rsquo;euros en 2022 \u00e0 736 millions d&rsquo;euros en 2023. C&rsquo;est surtout en dehors de l&rsquo;Europe que la demande des produits bon march\u00e9 de VidaXL pour la maison et le jardin semble avoir chut\u00e9. N&rsquo;oublions pourtant pas qu&rsquo;en 2023 Temu ne faisait que ses premiers pas aux Pays-Bas, en France et dans d&rsquo;autres pays europ\u00e9ens. L&rsquo;impact de ce nouveau concurrent ne se fera peut-\u00eatre pleinement sentir qu&rsquo;au cours de l&rsquo;exercice suivant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les b\u00e9n\u00e9fices du magasin en ligne VidaXL se sont effondr\u00e9s : ils sont pass\u00e9s de 260 millions d&rsquo;euros \u00e0 moins de 30 millions. Mais derri\u00e8re ces chiffres se cache une r\u00e9alit\u00e9 plus complexe.<\/p>\n","protected":false},"author":5,"featured_media":111013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[1084],"topic":[266],"region":[524],"class_list":["post-111016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-vidaxl","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le magasin en ligne VidaXL voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les b\u00e9n\u00e9fices de VidaXL se sont effondr\u00e9s : ils 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