{"id":111177,"date":"2025-01-14T11:04:44","date_gmt":"2025-01-14T10:04:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111177"},"modified":"2025-01-14T11:04:46","modified_gmt":"2025-01-14T10:04:46","slug":"unilever-vend-ses-sauces-pour-pates-allemandes-a-un-concurrent-italien","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-vend-ses-sauces-pour-pates-allemandes-a-un-concurrent-italien\/","title":{"rendered":"Unilever vend ses sauces pour p\u00e2tes allemandes \u00e0 un concurrent italien"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>poursuit sa cure d&rsquo;amaigrissement : le g\u00e9ant des produits de grande consommation vend sa gamme de sauces pour p\u00e2tes en Allemagne, sous la marque <strong>Knorr<\/strong>, au producteur alimentaire italien <strong>Casalasco<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fini le \u00ab al Gusto \u00bb<\/h2>\n\n\n\n<p>Apr\u00e8s avoir vendu Unox et Conimex, entre autres, Unilever continue de se d\u00e9sengager pour mieux se concentrer sur ce que le groupe appelle ses activit\u00e9s de base. Ainsi, le 1er mars, les lignes de produits Tomato al Gusto et Speciale al Gusto en Allemagne seront d\u00e9tenues par Casalasco. Pendant une p\u00e9riode de transition de 12 mois, l&rsquo;acqu\u00e9reur sera \u00e9galement autoris\u00e9 \u00e0 utiliser le nom de marque Knorr pour ces sauces pour p\u00e2tes sp\u00e9cifiques.<\/p>\n\n\n\n<p>Casalasco, connue pour des marques telles que Pom\u00ec, Pomito et De Rica, est sp\u00e9cialis\u00e9e dans les produits \u00e0 base de tomates et a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires d&rsquo;environ 630 millions d&rsquo;euros en 2023. Pour la distribution en Allemagne, l&rsquo;entreprise s&rsquo;associera \u00e0 Hengstenberg, leader du march\u00e9 dans le segment des tomates en conserve gr\u00e2ce \u00e0 sa marque Oro di Parma. La client\u00e8le professionnelle d&rsquo;Unilever Food Solutions en Allemagne n&rsquo;est toutefois pas comprise dans la transaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever poursuit sa cure d&rsquo;amaigrissement : le g\u00e9ant des produits de grande consommation vend sa gamme de sauces pour p\u00e2tes en Allemagne, sous la marque Knorr, au producteur alimentaire italien Casalasco.<\/p>\n","protected":false},"author":5,"featured_media":111172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[260],"topic":[282],"region":[470],"class_list":["post-111177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-unilever","topic-acquisition","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever vend ses sauces pour p\u00e2tes allemandes \u00e0 un concurrent italien - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever poursuit sa cure d&#039;amaigrissement : le g\u00e9ant vend sa gamme de sauces pour p\u00e2tes en Allemagne au 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