{"id":111206,"date":"2025-01-15T12:27:52","date_gmt":"2025-01-15T11:27:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111206"},"modified":"2025-01-15T12:31:37","modified_gmt":"2025-01-15T11:31:37","slug":"carrefour-se-retire-du-moyen-orient-en-raison-dun-boycott","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-se-retire-du-moyen-orient-en-raison-dun-boycott\/","title":{"rendered":"Carrefour se replie au Moyen-Orient en raison d&rsquo;un boycott"},"content":{"rendered":"\n<p><strong>Carrefour <\/strong>a ferm\u00e9 toutes ses succursales \u00e0 Oman, deux mois apr\u00e8s que le groupe de supermarch\u00e9s se soit \u00e9galement retir\u00e9 de Jordanie. Le distributeur fran\u00e7ais, ainsi que d&rsquo;autres marques occidentales, a \u00e9t\u00e9 victime d&rsquo;appels au boycott \u00e0 la suite du conflit isra\u00e9lien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remplac\u00e9 par Hypermax<\/h2>\n\n\n\n<p>Le 7 janvier, Carrefour a mis fin \u00e0 ses activit\u00e9s \u00e0 Oman. Le groupe de distribution <strong>Majid Al Futtaim<\/strong>, concessionnaire de la formule au Moyen-Orient, remplace progressivement la marque par la formule <strong>Hypermax<\/strong>. La m\u00eame chose s&rsquo;est d\u00e9j\u00e0 produite en Jordanie en novembre de l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<p>Cependant, Carrefour est pr\u00e9sent dans la r\u00e9gion depuis longtemps : Majid Al Futtaim a ouvert le premier hypermarch\u00e9 Carrefour \u00e0 Duba\u00ef en 1995, et en 2020, le groupe g\u00e9rait plus de 320 magasins dans 16 pays. L&rsquo;entreprise fran\u00e7aise n&rsquo;explique pas elle-m\u00eame les raisons de son d\u00e9part. Dans son annonce sur Facebook, le distributeur s&rsquo;est content\u00e9 de remercier ses clients pour leur soutien de longue date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boycott en cours<\/h2>\n\n\n\n<p>Selon toute vraisemblance, les tensions g\u00e9opolitiques dans la r\u00e9gion en sont la cause. Carrefour est l&rsquo;une des marques occidentales vis\u00e9es par une campagne de boycott persistante men\u00e9e par le mouvement Boycott, D\u00e9sinvestissement et Sanctions (BDS). Ces militants pro-palestiniens appellent au boycott des entreprises qui, selon eux, ont des liens avec Isra\u00ebl.<\/p>\n\n\n\n<p>Des entreprises telles que Starbucks, Siemens, SodaStream, Expedia, Disney+ et McDonald&rsquo;s figurent \u00e9galement sur la liste. Selon le BDS, les campagnes de boycott causent d&rsquo;importants dommages financiers, en particulier au Moyen-Orient et en Afrique du Nord. <strong>McDonald&rsquo;s <\/strong>a d\u00e9j\u00e0 admis que les ventes au Moyen-Orient avaient souffert au cours du dernier trimestre en raison du boycott, ce qui a conduit la cha\u00eene de restauration \u00e0 ne pas atteindre ses pr\u00e9visions trimestrielles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour a ferm\u00e9 toutes ses succursales \u00e0 Oman, deux mois apr\u00e8s que le groupe de supermarch\u00e9s se soit \u00e9galement retir\u00e9 de Jordanie. Le distributeur fran\u00e7ais, ainsi que d&rsquo;autres marques occidentales, a \u00e9t\u00e9 victime d&rsquo;appels au boycott \u00e0 la suite du conflit isra\u00e9lien.<\/p>\n","protected":false},"author":5,"featured_media":108738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[297],"region":[],"class_list":["post-111206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-fermeture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour se replie au Moyen-Orient en raison d&#039;un boycott - RetailDetail BE<\/title>\n<meta name=\"description\" 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