{"id":111246,"date":"2025-01-15T17:09:01","date_gmt":"2025-01-15T16:09:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111246"},"modified":"2025-01-15T17:09:16","modified_gmt":"2025-01-15T16:09:16","slug":"le-chocolat-de-dubai-sous-le-feu-des-critiques-fin-de-la-hype","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-chocolat-de-dubai-sous-le-feu-des-critiques-fin-de-la-hype\/","title":{"rendered":"Le \u00ab chocolat de Duba\u00ef \u00bb sous le feu des critiques : fin de la hype ?"},"content":{"rendered":"\n<p>Le \u00ab chocolat de Duba\u00ef \u00bb, qui a soudainement fait fureur sur TikTok, fait l&rsquo;objet d&rsquo;une bataille juridique. <strong>Aldi<\/strong> doit retirer la confiserie de ses rayons, mais dispara\u00eetra-t-elle ailleurs aussi vite qu&rsquo;elle est apparue ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les tablettes de chocolat virales<\/h2>\n\n\n\n<p>Le \u00ab chocolat de Duba\u00ef \u00bb est-il un type de chocolat particulier ou d\u00e9signe-t-il du chocolat provenant de Duba\u00ef ? Cette question fait actuellement l&rsquo;objet d&rsquo;une v\u00e9ritable bataille juridique en Allemagne. En effet, apr\u00e8s que la confiserie aux saveurs moyen-orientales telles que la cr\u00e8me de pistache et le knafeh, la p\u00e2te filo croustillante que l&rsquo;on trouve \u00e9galement dans les baklavas, a fait sensation sur les m\u00e9dias sociaux, les barres de chocolat sont \u00e9galement apparues dans des versions occidentales. Mais s&rsquo;agit-il d&rsquo;une tromperie ou non ?<\/p>\n\n\n\n<p>Le ph\u00e9nom\u00e8ne a commenc\u00e9 en 2021 lorsqu&rsquo;une start-up a lanc\u00e9 le \u00ab chocolat de Duba\u00ef \u00bb (ironiquement avec du chocolat suisse) dans les \u00c9mirats arabes unis. Gr\u00e2ce aux m\u00e9dias sociaux et aux influenceurs, il est rapidement devenu synonyme du luxe et du glamour de Duba\u00ef, avec une popularit\u00e9 croissante en Europe \u00e9galement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une bataille juridique<\/h2>\n\n\n\n<p>En novembre 2024, le g\u00e9ant suisse du chocolat <strong>Lindt<\/strong> a capitalis\u00e9 sur l&rsquo;engouement en lan\u00e7ant une \u00e9dition limit\u00e9e de mille tablettes dans des magasins s\u00e9lectionn\u00e9s. Malgr\u00e9 le prix de 14,99 euros par tablette, de longues files d&rsquo;attente de curieux se sont form\u00e9es. Depuis, Aldi S\u00fcd a \u00e9galement lanc\u00e9 le \u00ab Alyan Dubai Handmade Chocolate \u00bb, fabriqu\u00e9 en Turquie, et <strong>Lidl<\/strong> a sa propre variante.<\/p>\n\n\n\n<p>Andreas Wilmers, importateur allemand de la marque de chocolat Fex, fabriqu\u00e9e \u00e0 Duba\u00ef, a attaqu\u00e9 les trois distributeurs en justice. Le tribunal vient de d\u00e9cider que la barre chocolat\u00e9e ne peut porter ce nom que si elle est effectivement produite \u00e0 Duba\u00ef ou si elle a un lien g\u00e9ographique direct avec l&rsquo;\u00e9mirat. Selon le juge, il y a sinon risque de d\u00e9ception du consommateur. Aldi est d\u00e9sormais tenu de retirer le chocolat de ses rayons, \u00e0 moins qu&rsquo;un appel n&rsquo;en d\u00e9cide autrement. Les proc\u00e9dures judiciaires contre Lidl et Lindt sont toujours en cours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La date de p\u00e9remption est-elle d\u00e9j\u00e0 atteinte ?<\/h2>\n\n\n\n<p>Entre-temps, la question se pose de savoir si cela vaut encore la peine. Les \u00e9tudes de march\u00e9 pr\u00e9voient une baisse d&rsquo;int\u00e9r\u00eat en 2025, 60 % des consommateurs allemands d\u00e9clarant qu&rsquo;ils n&rsquo;ont pas l&rsquo;intention de renouveler leur achat. La sensibilit\u00e9 au prix joue un r\u00f4le particulier : les tablettes de chocolat de luxe sont per\u00e7ues comme trop ch\u00e8res par 95 % des consommateurs.<\/p>\n\n\n\n<p>Les observateurs de la tendance d\u00e9clarent au Lebensmittel Zeitung que la popularit\u00e9 pourrait bien avoir un cycle de vie plus court que pr\u00e9vu. Si certains distributeurs continuent d&rsquo;investir dans une gamme plus large de produits inspir\u00e9s de Duba\u00ef, allant des cr\u00e8mes glac\u00e9es aux liqueurs, d&rsquo;autres les abandonnent d&rsquo;ores et d\u00e9j\u00e0. Toutefois, ils signalent un int\u00e9r\u00eat continu pour les produits \u00e0 base de pistaches dans des cat\u00e9gories telles que les p\u00e2tisseries et les desserts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le \u00ab chocolat de Duba\u00ef \u00bb, qui a soudainement fait fureur sur TikTok, fait l&rsquo;objet d&rsquo;une bataille juridique. Aldi doit retirer la confiserie de ses rayons, mais dispara\u00eetra-t-elle ailleurs aussi vite qu&rsquo;elle est apparue ?<\/p>\n","protected":false},"author":5,"featured_media":111233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[203,204,1608],"topic":[756,488],"region":[470],"class_list":["post-111246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","company-lidl","company-lindt-sprungli","topic-litige","topic-marketing","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le \u00ab chocolat de Duba\u00ef \u00bb sous le feu des critiques : fin de la hype ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le \u00ab chocolat de Duba\u00ef \u00bb, qui a soudainement fait fureur sur TikTok, fait l&#039;objet d&#039;une bataille juridique. 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