{"id":111267,"date":"2025-01-16T09:16:21","date_gmt":"2025-01-16T08:16:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111267"},"modified":"2025-01-16T09:16:23","modified_gmt":"2025-01-16T08:16:23","slug":"pourquoi-carrefour-lance-t-il-le-programme-de-fidelite-le-plus-genereux-de-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-carrefour-lance-t-il-le-programme-de-fidelite-le-plus-genereux-de-france\/","title":{"rendered":"Pourquoi Carrefour lance-t-il \u00ab le programme de fid\u00e9lit\u00e9 le plus g\u00e9n\u00e9reux de France \u00bb ?"},"content":{"rendered":"\n<p>Cette semaine, <strong>Carrefour<\/strong> a lanc\u00e9 un tout nouveau programme de fid\u00e9lit\u00e9 en France, le \u00ab Club Carrefour \u00bb. Son ambition ? Attirer 500 000 nouveaux membres, non seulement avec des r\u00e9ductions, mais aussi avec une exp\u00e9rience d&rsquo;achat am\u00e9lior\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9ductions sur les fruits et l\u00e9gumes<\/h2>\n\n\n\n<p>Carrefour compte quelque 14 millions de d\u00e9tenteurs de cartes sur son march\u00e9 national, mais l&rsquo;ann\u00e9e derni\u00e8re, le distributeur en a perdu jusqu&rsquo;\u00e0 150 000. Cette perte est en partie due \u00e0 une nouvelle loi limitant les remises sur les produits alimentaires, d&rsquo;hygi\u00e8ne et de beaut\u00e9, mais aussi au fait que le distributeur utilisait jusqu&rsquo;\u00e0 pr\u00e9sent des m\u00e9canismes de fid\u00e9lisation diff\u00e9rents selon le format du magasin : par exemple, les d\u00e9tenteurs de cartes b\u00e9n\u00e9ficiaient de remises de 10 % sur les fruits et l\u00e9gumes dans les supermarch\u00e9s, mais pas dans les hypermarch\u00e9s ou en ligne. Cette situation \u00e9tait source de frustration.<\/p>\n\n\n\n<p>Avec le nouveau Carrefour Club, le distributeur vise \u00e0 recruter 500 000 nouveaux membres d&rsquo;ici \u00e0 2025. L&rsquo;ambition suppl\u00e9mentaire est d&rsquo;augmenter la part des ventes de marques priv\u00e9es, de 37 % aujourd&rsquo;hui \u00e0 50 % d&rsquo;ici \u00e0 2026. Le programme est simple, uniforme, omnicanal et, surtout, g\u00e9n\u00e9reux : les titulaires de la carte b\u00e9n\u00e9ficient d&rsquo;une r\u00e9duction de 10 % sur les fruits et l\u00e9gumes et les produits biologiques, tous les jours et dans tous les formats de magasins. Les 1,3 million de d\u00e9tenteurs de la carte de payement Pass b\u00e9n\u00e9ficient d&rsquo;une r\u00e9duction de 15 % sur les fruits, les l\u00e9gumes et les produits biologiques, ainsi que sur tous les produits de marque maison le mardi. Les clients peuvent gagner des points suppl\u00e9mentaires et des bons de r\u00e9duction gr\u00e2ce \u00e0 des jeux et des challenges mensuels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">45 euros suppl\u00e9mentaires par an<\/h2>\n\n\n\n<p>Le programme Club vise \u00e9galement \u00e0 renforcer le sentiment d&rsquo;appartenance \u00e0 une communaut\u00e9 parmi les clients de Carrefour, par le biais d&rsquo;une plateforme au contenu exclusif, comme des tests de produits et des avis de clients. Les membres actifs sont r\u00e9compens\u00e9s par des cadeaux et des avantages VIP. En achetant des fruits et l\u00e9gumes, les titulaires de la carte peuvent \u00e9galement \u00e9pargner des points pour leur club de sport amateur local. En outre, la proportion d&rsquo;offres personnalis\u00e9es augmentera consid\u00e9rablement. Carrefour testera des services et des avantages suppl\u00e9mentaires, notamment une r\u00e9duction de 5 % sur le carburant en f\u00e9vrier.<\/p>\n\n\n\n<p>\u00ab Un porteur de carte d\u00e9pense en moyenne 52 euros, soit trois fois plus qu\u2019un client non porteur \u00bb, a d\u00e9clar\u00e9 Caroline Dassi\u00e9, directrice du marketing, \u00e0 LSA. \u00ab Un client sur deux fr\u00e9quente plusieurs formats de notre \u00e9co-syst\u00e8me et un sur deux dans l&rsquo;hypermarch\u00e9 ach\u00e8te des fruits et l\u00e9gumes. Gr\u00e2ce \u00e0 ce nouveau programme de fid\u00e9lit\u00e9, chaque client qui s&rsquo;inscrit gagne en moyenne 45 euros de plus par an. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, Carrefour a lanc\u00e9 un tout nouveau programme de fid\u00e9lit\u00e9 en France, le \u00ab Club Carrefour \u00bb. Son ambition ? Attirer 500 000 nouveaux membres, non seulement avec des r\u00e9ductions, mais aussi avec une exp\u00e9rience d&rsquo;achat am\u00e9lior\u00e9e.<\/p>\n","protected":false},"author":3,"featured_media":111264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[87],"topic":[488],"region":[342],"class_list":["post-111267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-carrefour","topic-marketing","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Carrefour lance-t-il \u00ab le programme de fid\u00e9lit\u00e9 le plus g\u00e9n\u00e9reux de France \u00bb ? - 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