{"id":111310,"date":"2025-01-16T13:24:16","date_gmt":"2025-01-16T12:24:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111310"},"modified":"2025-01-16T13:24:18","modified_gmt":"2025-01-16T12:24:18","slug":"les-poke-bowls-de-hawaiian-grandissent-dun-quart-en-2024","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-poke-bowls-de-hawaiian-grandissent-dun-quart-en-2024\/","title":{"rendered":"Les pok\u00e9 bowls de Hawaiian grandissent d&rsquo;un quart en 2024"},"content":{"rendered":"\n<p>La cha\u00eene belge de pok\u00e9 bowls <strong>Hawaiian <\/strong>ouvrira son 50\u00e8me restaurant cette ann\u00e9e. L&rsquo;ouverture confirme les fortes ambitions de croissance de la jeune formule de restauration, qui a vu son chiffre d&rsquo;affaires augmenter de 25 % en 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatorze nouveaux restaurants<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;ouverture de 14 nouvelles succursales, notamment \u00e0 Amsterdam, Rotterdam, Gand et Li\u00e8ge, Hawaiian a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de quelque 55 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re. C&rsquo;est environ un quart de plus que le chiffre d&rsquo;affaires de 45 millions d&rsquo;euros en 2023.<\/p>\n\n\n\n<p>Alors que de nombreuses entreprises dans le secteur de l&rsquo;alimentation saine se concentrent sur des march\u00e9s de niche, Hawaiian opte pour une strat\u00e9gie large. \u00ab Nous ne sommes pas en concurrence avec d&rsquo;autres labels sains, mais avec des g\u00e9ants de la restauration rapide tels que McDonald&rsquo;s \u00bb, explique Mattijs Hermans, PDG de l&rsquo;entreprise. R\u00e9sultat : 16 000 pok\u00e9 bowls y sont pr\u00e9par\u00e9s chaque jour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;int\u00e9gration verticale, un facteur de r\u00e9ussite<\/h2>\n\n\n\n<p>En sept ans, l&rsquo;entreprise est pass\u00e9e d&rsquo;un seul point de vente \u00e0 49 restaurants, et l&rsquo;ouverture du cinquanti\u00e8me est en vue. Le contr\u00f4le de l&rsquo;ensemble de la cha\u00eene de production est un pilier essentiel : depuis sa propre cuisine centrale de 1 500 m\u00b2 \u00e0 Anvers, les ingr\u00e9dients frais tels que le poisson et les l\u00e9gumes sont transform\u00e9s et distribu\u00e9s quotidiennement aux restaurants.<\/p>\n\n\n\n<p>En 2021, Hawaiian a conclu un partenariat avec Green Park Investment Partners. Ce partenariat a permis d&rsquo;acc\u00e9l\u00e9rer la croissance, en particulier aux Pays-Bas, o\u00f9 l&rsquo;entreprise est d\u00e9sormais bien implant\u00e9e. Hawaiian pr\u00e9voit de poursuivre son expansion et continue de se concentrer sur le march\u00e9 de la restauration rapide saine, tant dans les r\u00e9gions existantes que dans de nouvelles r\u00e9gions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene belge de pok\u00e9 bowls Hawaiian ouvrira son 50\u00e8me restaurant cette ann\u00e9e. L&rsquo;ouverture confirme les fortes ambitions de croissance de la jeune formule de restauration, qui a vu son chiffre d&rsquo;affaires augmenter de 25 % en 2024.<\/p>\n","protected":false},"author":5,"featured_media":90756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[415],"topic":[276,266],"region":[324],"class_list":["post-111310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-the-hawaiian-poke-bowl","topic-expansion","topic-resultats-financiers","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les pok\u00e9 bowls de Hawaiian grandissent d&#039;un quart en 2024 - 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