{"id":111358,"date":"2025-01-17T10:16:36","date_gmt":"2025-01-17T09:16:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111358"},"modified":"2025-01-17T10:16:38","modified_gmt":"2025-01-17T09:16:38","slug":"ugg-perd-sa-bataille-juridique-et-change-de-nom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ugg-perd-sa-bataille-juridique-et-change-de-nom\/","title":{"rendered":"Ugg perd sa bataille juridique et change de nom"},"content":{"rendered":"\n

Ugg<\/strong>, connue pour ses bottes chaudes en laine de mouton, n’est plus. Du moins, la marque de chaussures australienne change de nom \u00e0 l’\u00e9tranger, apr\u00e8s avoir perdu une bataille juridique persistante avec le propri\u00e9taire am\u00e9ricain de la marque.<\/p>\n\n\n\n

Conflit de marque de longue haleine<\/h2>\n\n\n\n

Apr\u00e8s des ann\u00e9es de bataille juridique, la marque de chaussures australienne Ugg Since 1974 est contrainte de changer de nom en dehors de l’Australie et de la Nouvelle-Z\u00e9lande. La marque se poursuivra d\u00e9sormais au niveau international sous le nom de \u00ab Since 1974 \u00bb. Une victoire juridique pour la soci\u00e9t\u00e9 am\u00e9ricaine Deckers Outdoor Brands, qui d\u00e9tient les droits sur le nom \u00ab Ugg \u00bb dans plus de 130 pays.<\/p>\n\n\n\n

En Australie, le terme \u00ab ugg \u00bb est couramment utilis\u00e9 pour d\u00e9signer les bottes en peau de mouton, produites localement depuis les ann\u00e9es 1930. La popularit\u00e9 de ces bottes s’est accrue dans les ann\u00e9es 1960 gr\u00e2ce aux surfeurs, \u00e0 la suite de quoi la marque Ugg Since 1974 a \u00e9t\u00e9 officiellement cr\u00e9\u00e9e. Parall\u00e8lement, l’entrepreneur australien Brian Smith a d\u00e9pos\u00e9 la marque \u00ab Ugg \u00bb aux \u00c9tats-Unis en 1985. Ces droits ont \u00e9t\u00e9 acquis en 1995 par Deckers Brands, qui a depuis pris des mesures strictes contre l’utilisation du nom en dehors de l’Australie et de la Nouvelle-Z\u00e9lande.<\/p>\n\n\n\n

Malgr\u00e9 cette perte, le directeur g\u00e9n\u00e9ral Todd Springthorpe souligne dans une vid\u00e9o TikTok que l’authenticit\u00e9 de la marque reste intacte : \u00ab Nous sommes l’original et nous resterons l’original, peu importe ce que dit l’\u00e9tiquette au dos de nos bottes. \u00bb Avec cette d\u00e9cision, l’entreprise semble avoir trouv\u00e9 un compromis pour continuer \u00e0 op\u00e9rer \u00e0 l’\u00e9chelle internationale sans autres complications juridiques.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ugg, connue pour ses bottes chaudes en laine de mouton, n’est plus. Du moins, la marque de chaussures australienne change de nom \u00e0 l’\u00e9tranger, apr\u00e8s avoir perdu une bataille juridique persistante avec le propri\u00e9taire am\u00e9ricain de la marque.<\/p>\n","protected":false},"author":5,"featured_media":111356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1620],"topic":[756],"region":[388],"class_list":["post-111358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-ugg","topic-litige","region-asie"],"acf":[],"yoast_head":"\nUgg perd sa bataille juridique et change de nom - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ugg, connue pour ses bottes en laine de mouton, n'est plus. 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