{"id":111442,"date":"2025-01-17T16:09:30","date_gmt":"2025-01-17T15:09:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111442"},"modified":"2025-01-17T16:09:32","modified_gmt":"2025-01-17T15:09:32","slug":"gifi-obtient-la-clemence-et-fait-son-retour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/gifi-obtient-la-clemence-et-fait-son-retour\/","title":{"rendered":"GiFi obtient la cl\u00e9mence et fait son retour"},"content":{"rendered":"\n<p><strong>GiFi <\/strong>a \u00e9t\u00e9 sauv\u00e9 de la faillite : la cha\u00eene de magasins discount a conclu un accord avec les banques. En contrepartie, des changements radicaux sont pr\u00e9vus. Le d\u00e9taillant fran\u00e7ais poss\u00e8de \u00e9galement quelques magasins en Belgique et est actionnaire majoritaire de <strong>Trafic<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le fondateur fait ses adieux<\/h2>\n\n\n\n<p>GiFi obtient une nouvelle chance de la part des banques, apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/gifi-cherche-un-nouveau-proprietaire\/\">des mois d&rsquo;incertitude et de n\u00e9gociations<\/a>. Le plan de sauvetage financier qui a finalement re\u00e7u le feu vert comprend un abandon de cr\u00e9ances de 470 millions d&rsquo;euros, un d\u00e9p\u00f4t de 270 millions d&rsquo;euros de la part du holding personnel du fondateur Philippe Ginestet et une restructuration en profondeur men\u00e9e par une nouvelle \u00e9quipe de direction.<\/p>\n\n\n\n<p>Ginestet, qui a \u00e9t\u00e9 \u00e0 la t\u00eate de l&rsquo;entreprise pendant 43 ans, se retire de ses fonctions op\u00e9rationnelles mais reste <a href=\"https:\/\/www.lsa-conso.fr\/sauvetage-de-gifi-decouvrez-le-message-envoye-par-philippe-ginestet-a-ses-collaborateurs,458884\">impliqu\u00e9 en tant que pr\u00e9sident du conseil de surveillance<\/a>. La gestion quotidienne sera temporairement assur\u00e9e par Philippe Brochard (ancien directeur g\u00e9n\u00e9ral d&rsquo;Auchan France), assist\u00e9 par le cabinet de conseil AlixPartners. Au printemps 2025, Fran\u00e7ois de Castelnau, ancien dirigeant de GiFi, devrait \u00eatre le nouveau PDG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie : retour au c\u0153ur<\/h2>\n\n\n\n<p>Le plan de sauvetage pr\u00e9voit \u00e9galement un repositionnement. L&rsquo;enseigne se lancera \u00e0 nouveau \u00e0 fond dans les prix bas, une position de prix que la formule a perdue de vue par le pass\u00e9. Ainsi, le nombre de produits \u00e0 moins d&rsquo;un euro sera augment\u00e9, dans l&rsquo;espoir de reconqu\u00e9rir la client\u00e8le des discounters comme Action, mais aussi des boutiques en ligne chinoises comme Temu et Shein. La nouvelle strat\u00e9gie pourra d\u00e9j\u00e0 faire ses preuves \u00e0 Tielt-Winge, o\u00f9 Action et GiFi seront r\u00e9unis dans le parc commercial Gouden Kruispunt \u00e0 partir de la fin du mois de janvier.<\/p>\n\n\n\n<p>La restructuration est \u00e9galement ax\u00e9e sur l&rsquo;am\u00e9lioration de l&rsquo;efficacit\u00e9 des op\u00e9rations. Les principaux domaines d&rsquo;intervention sont l&rsquo;am\u00e9lioration des syst\u00e8mes informatiques, la rationalisation de la logistique et l&rsquo;optimisation de l&rsquo;approvisionnement, principalement en Chine. Malgr\u00e9 ces interventions, les 6 500 emplois dans les plus de 630 magasins seront en grande partie conserv\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GiFi a \u00e9t\u00e9 sauv\u00e9 de la faillite : la cha\u00eene de magasins discount a conclu un accord avec les banques. En contrepartie, des changements radicaux sont pr\u00e9vus. Le d\u00e9taillant fran\u00e7ais poss\u00e8de \u00e9galement quelques magasins en Belgique et est actionnaire majoritaire de Trafic.<\/p>\n","protected":false},"author":5,"featured_media":108333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1583],"topic":[332],"region":[226,342],"class_list":["post-111442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-gifi","topic-restructuration","region-belgique","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GiFi obtient la cl\u00e9mence et fait son retour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"GiFi a \u00e9t\u00e9 sauv\u00e9 de la faillite : la cha\u00eene a conclu un accord avec les banques. 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