{"id":111498,"date":"2025-01-20T10:33:48","date_gmt":"2025-01-20T09:33:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111498"},"modified":"2025-01-20T15:26:51","modified_gmt":"2025-01-20T14:26:51","slug":"les-velos-van-rysel-de-decathlon-recoivent-un-concept-store-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/les-velos-van-rysel-de-decathlon-recoivent-un-concept-store-a-bruxelles\/","title":{"rendered":"Les v\u00e9los Van Rysel de Decathlon auront un concept store \u00e0 Bruxelles"},"content":{"rendered":"\n<p>Apr\u00e8s son propre magasin \u00e0 Londres, <strong>Van Rysel<\/strong> se dote \u00e9galement de concept stores \u00e0 Bruxelles et \u00e0 Lille. Les v\u00e9los haut de gamme sont en vogue, m\u00eame chez <strong>Decathlon<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9f\u00e9rence pour le premium<\/h2>\n\n\n\n<p>Van Rysel, la marque de v\u00e9los de route haut de gamme de Decathlon, m\u00e8ne de plus en plus sa propre vie. La demande est forte et le label est d\u00e9j\u00e0 en concurrence avec des marques de cyclisme renomm\u00e9es, a d\u00e9clar\u00e9 le d\u00e9taillant sportif \u00e0 De Standaard lors du salon du cyclisme Velofollies. Par cons\u00e9quent, des boutiques d\u00e9di\u00e9es verront le jour \u00e0 Bruxelles et \u00e0 Lille, la ville d&rsquo;origine de la marque. L&rsquo;ann\u00e9e derni\u00e8re, Londres a eu la primeur, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/van-rysel-marque-de-velo-decathlon-obtient-son-propre-magasin-a-londres\/\">sous la forme d&rsquo;un shop-in-shop<\/a> au sein du magasin Decathlon de Surrey Quays.<\/p>\n\n\n\n<p>Les v\u00e9los haut de gamme gagnent en popularit\u00e9, car s&rsquo;ils ach\u00e8tent moins de v\u00e9los, les consommateurs en ach\u00e8tent en revanche de meilleure qualit\u00e9. Il semble que les Belges, en particulier, aiment les v\u00e9los chers. Comme pour leurs voitures, cela s&rsquo;explique en partie par le fait que ce sont souvent leurs employeurs qui les paient ou les proposent en leasing. Selon l&rsquo;association professionnelle Traxxio, les Belges d\u00e9pensent en moyenne 3 900 euros pour un v\u00e9lo \u00e9lectrique et 1 557 euros pour un deux-roues non motoris\u00e9.<\/p>\n\n\n\n<p>Comme ces v\u00e9los plus chers n\u00e9cessitent plus d&rsquo;explications et de services, les Belges les ach\u00e8tent remarquablement moins en ligne et de plus en plus dans des magasins sp\u00e9cialis\u00e9s. En 2019, 57 % des v\u00e9los ont \u00e9t\u00e9 achet\u00e9s dans un magasin sp\u00e9cialis\u00e9, contre 69 % en 2023. Bien que cela puisse \u00e9galement \u00eatre li\u00e9 \u00e0 l&rsquo;augmentation et \u00e0 la consolidation croissante des grandes cha\u00eenes, qui se sp\u00e9cialisent notamment dans les formules de leasing pour les employ\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s son propre magasin \u00e0 Londres, Van Rysel se dote \u00e9galement de concept stores \u00e0 Bruxelles et \u00e0 Lille. Les v\u00e9los haut de gamme sont en vogue, m\u00eame chez Decathlon.<\/p>\n","protected":false},"author":5,"featured_media":98374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[782],"people":[],"extra":[],"company":[361],"topic":[276],"region":[226],"class_list":["post-111498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","tag-bicyclettes","company-decathlon","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les v\u00e9los Van Rysel de Decathlon auront un concept store \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s son propre magasin \u00e0 Londres, Van Rysel se dote de concept stores \u00e0 Bruxelles et \u00e0 Lille. 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