{"id":111556,"date":"2025-01-20T14:44:04","date_gmt":"2025-01-20T13:44:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111556"},"modified":"2025-01-20T14:44:05","modified_gmt":"2025-01-20T13:44:05","slug":"frederik-de-vetter-easyrack-des-solutions-totales-pour-lexperience-du-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/frederik-de-vetter-easyrack-des-solutions-totales-pour-lexperience-du-magasin\/","title":{"rendered":"Frederik De Vetter, EasyRack : \u00ab Des solutions totales pour l&rsquo;exp\u00e9rience du magasin \u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" alt=\"\" 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768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-111548\" data-id=\"111548\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/easyrack-overkapping-1024x771.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/easyrack-overkapping-1024x771.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/easyrack-overkapping-300x226.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/easyrack-overkapping-768x578.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/easyrack-overkapping.jpg 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"716\" alt=\"\" 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class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Frederik De Vetter, ancien directeur r\u00e9gional et visage de <strong>MediaMarkt <\/strong>en Belgique, s\u2019engage dans un nouveau projet : avec EasyRack, il veut secouer le march\u00e9 de l&rsquo;am\u00e9nagement des magasins. \u00ab Le potentiel est \u00e9norme \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le sang d&rsquo;un entrepreneur<\/h2>\n\n\n\n<p>Apr\u00e8s avoir pass\u00e9 pr\u00e8s de vingt ans chez MediaMarkt, Frederik De Vetter op\u00e8re un changement de carri\u00e8re remarquable : depuis quelques semaines, il est CCO chez EasyRack, fournisseur de solutions globales d&rsquo;am\u00e9nagement de magasins, bas\u00e9 \u00e0 Evergem.<\/p>\n\n\n\n<p>&nbsp;\u00ab J&rsquo;ai pass\u00e9 des moments fantastiques chez MediaMarkt, mais cela commen\u00e7ait \u00e0 me d\u00e9manger. Apr\u00e8s tout, je viens d&rsquo;une famille d&rsquo;entrepreneurs \u00bb, explique-t-il. \u00ab Une rencontre avec le fondateur et PDG d&rsquo;EasyRack, Niek Haesaerts, a mis le feu aux poudres. Je suis d\u00e9sormais associ\u00e9 et je serai responsable des achats, des ventes, du marketing, du num\u00e9rique et des ressources humaines. C&rsquo;est une tr\u00e8s belle entreprise avec un \u00e9norme potentiel, non seulement dans le monde de la vente au d\u00e9tail, mais aussi sur le march\u00e9 plus large des PME. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;exp\u00e9rience du shopping<\/h2>\n\n\n\n<p>L&rsquo;entreprise a d\u00e9but\u00e9 en tant que fournisseur d&rsquo;agencement de magasins, mais elle a depuis \u00e9volu\u00e9 vers une large gamme de solutions pour les d\u00e9taillants. L&rsquo;am\u00e9nagement des magasins reste une priorit\u00e9 : EasyRack fournit des rayonnages de magasin Datec, des rayonnages d&rsquo;entrep\u00f4t, des accessoires, du mobilier de caisse, des comptoirs, des syst\u00e8mes d&rsquo;orientation des clients et des panneaux LED. La gamme s&rsquo;est enrichie de chariots et de paniers, ainsi que d&rsquo;\u00e9tiquettes de prix \u00e9lectroniques de la marque Solum.<\/p>\n\n\n\n<p>Le service d&rsquo;impression est unique : l&rsquo;entreprise dispose de deux imprimantes qui impriment directement sur le m\u00e9tal, par exemple sur des panneaux muraux : une belle impression durable contribue de mani\u00e8re rentable \u00e0 l&rsquo;exp\u00e9rience d&rsquo;achat. M. De Vetter voit \u00e9galement des opportunit\u00e9s pour les auvents : non seulement pour les chariots de supermarch\u00e9, mais aussi pour les abris \u00e0 v\u00e9los &#8211; avec ou sans panneaux solaires &#8211; et les terrasses pour fumeurs, un segment qui se d\u00e9veloppe en raison de la nouvelle l\u00e9gislation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveaux march\u00e9s<\/h2>\n\n\n\n<p>EasyRack poss\u00e8de une forte expertise dans les jardineries et les magasins de bricolage, mais attire un groupe de plus en plus large de d\u00e9taillants, dont Extra Shop, Colruyt, Spar Colruyt Group et Delhaize. Des marques telles que Husqvarna et PGB sont \u00e9galement clientes, pour des solutions \u00ab shop-in-shop \u00bb.<\/p>\n\n\n\n<p>Le march\u00e9 du shop-in-shop est-il encore en croissance ? \u00ab L&rsquo;exp\u00e9rience du client reste cruciale \u00e0 l&rsquo;\u00e8re du num\u00e9rique \u00bb, sait M. De Vetter. \u00ab De nouveaux acteurs continuent d&rsquo;entrer sur le march\u00e9 et les cha\u00eenes existantes agrandissent ou r\u00e9organisent leurs magasins. Nous voyons \u00e9galement des opportunit\u00e9s avec les centrales d&rsquo;achat et sur de nouveaux march\u00e9s, tels que les cin\u00e9mas, les h\u00f4pitaux &#8211; o\u00f9 les \u00e9tiquettes \u00e9lectroniques sont utilis\u00e9es pour diriger les patients vers le bon m\u00e9decin &#8211; ou Brussels Airport, o\u00f9 nous avons \u00e9quip\u00e9 presque tous les magasins d&rsquo;alimentation. \u00bb<\/p>\n\n\n\n<p>En outre, EasyRack propose des solutions exclusives, telles que des \u00e9tag\u00e8res rotatives que vous pouvez facilement r\u00e9approvisionner par l&rsquo;arri\u00e8re et qui peuvent r\u00e9duire consid\u00e9rablement le co\u00fbt de la perte de nourriture due aux produits p\u00e9rim\u00e9s. Une autre initiative durable est le \u00ab rayonnage remis \u00e0 neuf \u00bb : EasyRack rend les serrures d&rsquo;occasion \u00e0 nouveau pr\u00eates pour le march\u00e9. \u00ab Nous essayons ainsi d&rsquo;apporter notre contribution \u00e0 la protection de l&rsquo;environnement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De grandes ambitions<\/h2>\n\n\n\n<p>En bref : voici un acteur tr\u00e8s ambitieux qui, apr\u00e8s pr\u00e8s de 14 ans de croissance discr\u00e8te, veut se profiler plus clairement comme le partenaire de choix pour l&rsquo;am\u00e9nagement des magasins et le stockage, avec des solutions globales pour les d\u00e9taillants et les PME.<\/p>\n\n\n\n<p>\u00ab Nous allons faire souffler un vent nouveau \u00bb, confirme M. De Vetter. \u00ab Nous avons proc\u00e9d\u00e9 \u00e0 un rebranding en profondeur, le nouveau site web est d\u00e9sormais en ligne et nous intensifions fortement nos efforts de marketing. Le potentiel est \u00e9norme, et pas seulement en Belgique : \u00e0 terme, nous nous int\u00e9resserons \u00e9galement aux pays voisins. \u00bb<\/p>\n\n\n\n<p>Pour plus d&rsquo;informations : <a href=\"https:\/\/www.easyrack.be\/\">https:\/\/www.easyrack.be\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frederik De Vetter, ancien directeur r\u00e9gional et visage de MediaMarkt en Belgique, s\u2019engage dans un nouveau projet : avec EasyRack, il veut secouer le march\u00e9 de l&rsquo;am\u00e9nagement des magasins. \u00ab Le potentiel est \u00e9norme \u00bb.<\/p>\n","protected":false},"author":3,"featured_media":111554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1624],"topic":[318],"region":[],"class_list":["post-111556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-easyrack","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frederik De Vetter, EasyRack : \u00ab Des solutions totales pour l&#039;exp\u00e9rience du magasin \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Frederik De Vetter, ancien directeur r\u00e9gional et visage de MediaMarkt en Belgique, 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