{"id":111800,"date":"2025-01-23T10:39:14","date_gmt":"2025-01-23T09:39:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111800"},"modified":"2025-01-23T10:39:15","modified_gmt":"2025-01-23T09:39:15","slug":"miek-vercouteren-succede-a-wim-teerlynck-a-la-tete-de-bike-republic","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/miek-vercouteren-succede-a-wim-teerlynck-a-la-tete-de-bike-republic\/","title":{"rendered":"Miek Vercouteren succ\u00e8de \u00e0 Wim Teerlynck \u00e0 la t\u00eate de Bike Republic"},"content":{"rendered":"\n<p>Miek Vercouteren est le nouveau Business Unit Manager (BUM) de <strong>Bike Republic<\/strong>. Wim Teerlynck quitte ses fonctions apr\u00e8s cinq ans, alors que la cha\u00eene de magasins de v\u00e9los \u00ab aborde une nouvelle phase \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Changement de culture<\/h2>\n\n\n\n<p>Wim Teerlynck, qui a d\u00e9but\u00e9 sa carri\u00e8re au sein du groupe Colruyt en 2013 dans la division informatique, est devenu en 2018 le visage de la transformation de la cha\u00eene, alors connue sous le nom de Fiets! Sous sa direction, non seulement le rebranding en Bike Republic a \u00e9t\u00e9 r\u00e9alis\u00e9, mais aussi une expansion strat\u00e9gique, comprenant une strat\u00e9gie d&rsquo;acquisition agressive. R\u00e9sultat : Bike Republic est devenu un acteur majeur du paysage cycliste belge avec 30 magasins.<\/p>\n\n\n\n<p>Le changement de culture, tant en termes de leadership que de travail ax\u00e9 sur les donn\u00e9es, a \u00e9t\u00e9 intensif, rappelle Teerlynck sur LinkedIn. Mais \u00ab le r\u00e9sultat en vaut la peine \u00bb. Cependant, Teerlynck quitte maintenant compl\u00e8tement Colruyt Group et commencera \u00e0 travailler en tant que freelance.<\/p>\n\n\n\n<p>L&rsquo;avenir de Bike Republic est d\u00e9sormais confi\u00e9 \u00e0 Miek Vercouteren. Vercouteren vient de l&rsquo;ext\u00e9rieur du Colruyt Group et a surtout travaill\u00e9 dans le secteur de la parfumerie : apr\u00e8s avoir d\u00e9but\u00e9 sa carri\u00e8re chez Est\u00e9e Lauder, Vercouteren a notamment dirig\u00e9 ICI Paris XL et la cha\u00eene de parfumerie fran\u00e7aise Marionnaud.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miek Vercouteren est le nouveau Business Unit Manager (BUM) de Bike Republic. Wim Teerlynck quitte ses fonctions apr\u00e8s cinq ans, alors que la cha\u00eene de magasins de v\u00e9los \u00ab aborde une nouvelle phase \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":88689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[359],"topic":[609],"region":[226],"class_list":["post-111800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-bike-republic","topic-changement-de-direction","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miek Vercouteren succ\u00e8de \u00e0 Wim Teerlynck \u00e0 la t\u00eate de Bike Republic - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Miek Vercouteren est le nouveau Business Unit Manager (BUM) de Bike Republic. 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