{"id":111983,"date":"2025-01-27T12:52:13","date_gmt":"2025-01-27T11:52:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111983"},"modified":"2025-01-27T12:52:14","modified_gmt":"2025-01-27T11:52:14","slug":"red-bull-et-pringles-a-nouveau-disponibles-chez-jumbo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/red-bull-et-pringles-a-nouveau-disponibles-chez-jumbo\/","title":{"rendered":"Red Bull et Pringles \u00e0 nouveau disponibles chez Jumbo"},"content":{"rendered":"\n

Jumbo <\/strong>met fin aux conflits de prix avec Red Bull<\/strong> et Pringles<\/strong> : les produits sont de retour dans les rayons depuis la semaine derni\u00e8re. Cependant, le supermarch\u00e9 reste en d\u00e9saccord avec Douwe Egberts<\/strong>.<\/p>\n\n\n\n

Positionnement des prix<\/h2>\n\n\n\n

Il y a quelques semaines, Red Bull avait cess\u00e9 ses livraisons<\/a> \u00e0 Jumbo en raison d’un d\u00e9saccord sur les prix d’achat. En cons\u00e9quence, les produits n’\u00e9taient plus disponibles en magasin, bien que certains franchis\u00e9s aient contourn\u00e9 ce boycott en se procurant les canettes ailleurs. Mais depuis la semaine derni\u00e8re, la gamme est de retour<\/a> dans les rayons, comme l\u2019a remarqu\u00e9 Distrifood. Un porte-parole a confirm\u00e9 que le conflit est d\u00e9sormais r\u00e9solu. Pringles fait \u00e9galement son retour dans les supermarch\u00e9s apr\u00e8s plusieurs mois d’absence.<\/p>\n\n\n\n

Depuis un certain temps, Jumbo exerce une pression sur ses fournisseurs pour am\u00e9liorer son positionnement tarifaire. Cela entra\u00eene parfois des boycotts, impliquant des fabricants de marques tels que Henkel, Perfetti van Melle, PepsiCo et Grand\u2019Italia, entre autres. Les discussions avec Douwe Egberts se poursuivent, ce qui entra\u00eene l’absence de certains produits dans les rayons. En raison des fortes hausses de prix du caf\u00e9, la maison m\u00e8re JDE Peet’s est \u00e9galement en conflit avec d’autres enseignes<\/a>, notamment Albert Heijn, Colruyt, Aldi et Edeka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo met fin aux conflits de prix avec Red Bull et Pringles : les produits sont de retour dans les rayons depuis la semaine derni\u00e8re. 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