{"id":112043,"date":"2025-01-28T11:34:03","date_gmt":"2025-01-28T10:34:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112043"},"modified":"2025-01-28T11:34:04","modified_gmt":"2025-01-28T10:34:04","slug":"stella-mccartney-poursuit-sa-route-sans-lvmh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/stella-mccartney-poursuit-sa-route-sans-lvmh\/","title":{"rendered":"Stella McCartney poursuit sa route sans LVMH"},"content":{"rendered":"\n<p>La cr\u00e9atrice de mode Stella McCartney reprend la participation minoritaire de <strong>LVMH<\/strong> dans sa marque de mode. Elle reste toutefois ambassadrice du groupe de luxe en mati\u00e8re de d\u00e9veloppement durable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mode durable<\/h2>\n\n\n\n<p>LVMH fait le m\u00e9nage dans son portefeuille de marques et revend donc sa participation minoritaire dans la marque de mode Stella McCartney \u00e0 sa fondatrice. Le groupe de luxe d\u00e9tenait une participation de 49 % depuis 2019, apr\u00e8s que Stella McCartney <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/stella-mccartney-echange-kering-contre-lvmh\/\">avait rompu son partenariat<\/a> avec le groupe <strong>Kering<\/strong>.<\/p>\n\n\n\n<p>La cr\u00e9atrice de mode poursuivra d\u00e9sormais son activit\u00e9 de mani\u00e8re ind\u00e9pendante, mais continuera \u00e0 conseiller LVMH en tant qu&rsquo;ambassadrice du d\u00e9veloppement durable. Mme McCartney est connue pour \u00eatre une v\u00e9g\u00e9talienne et une championne de la mode durable. Il y a un mois, l&rsquo;association de d\u00e9fense des droits des animaux PETA a qualifi\u00e9 sa marque de \u00ab premi\u00e8re marque de v\u00eatements de luxe, durables et v\u00e9g\u00e9taliens \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9atrice de mode Stella McCartney reprend la participation minoritaire de LVMH dans sa marque de mode. Elle reste toutefois ambassadrice du groupe de luxe en mati\u00e8re de d\u00e9veloppement durable. <\/p>\n","protected":false},"author":3,"featured_media":112041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[730,1626],"topic":[1312],"region":[],"class_list":["post-112043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-lvmh","company-stella-mccartney","topic-partenariat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stella McCartney poursuit sa route sans LVMH - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cr\u00e9atrice de mode Stella McCartney reprend la 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