{"id":112079,"date":"2025-01-28T16:35:28","date_gmt":"2025-01-28T15:35:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112079"},"modified":"2025-01-28T16:35:30","modified_gmt":"2025-01-28T15:35:30","slug":"comment-les-centres-commerciaux-bruxellois-se-developpent-malgre-les-defis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-les-centres-commerciaux-bruxellois-se-developpent-malgre-les-defis\/","title":{"rendered":"Comment les centres commerciaux bruxellois se d\u00e9veloppent malgr\u00e9 les d\u00e9fis"},"content":{"rendered":"\n

Les centres commerciaux bruxellois ont enregistr\u00e9 une nette augmentation du nombre de visiteurs en 2024, malgr\u00e9 les vents contraires dans le secteur du retail. City2 <\/strong>a atteint un record avec 13,6 millions de visiteurs, alors que Docks <\/strong>\u00e9tait en hausse apr\u00e8s les travaux de circulation.<\/p>\n\n\n\n

Le Black Friday bat des records<\/h2>\n\n\n\n

Une ann\u00e9e difficile pour le retail n’a pas emp\u00each\u00e9 les consommateurs de fr\u00e9quenter les centres commerciaux. Au contraire, outre les villes comme Anvers et Gand<\/a>, le nombre de visiteurs dans les centres commerciaux a \u00e9galement augment\u00e9. Avec la publication des chiffres de fr\u00e9quentation du centre commercial bruxellois Docks, une tendance visiblement positive se dessine \u00e9galement \u00e0 Bruxelles.<\/p>\n\n\n\n

City2 <\/strong>a r\u00e9alis\u00e9 une ann\u00e9e record avec 13,6 millions de visiteurs<\/a>, ce qui repr\u00e9sente une croissance de 6,2 % par rapport \u00e0 2023. En moyenne, il y a eu environ 40 000 visiteurs par jour, avec un pic absolu de 73 000 visiteurs le lendemain du Black Friday (samedi 30 novembre).<\/p>\n\n\n\n

Le Westland Shopping<\/strong> d’Anderlecht a toutefois fait mieux en termes de croissance : le nombre de visiteurs a augment\u00e9 de 17 % pour atteindre 6,4 millions. C’est plus que la croissance attendue de 10 %, a d\u00e9clar\u00e9 le propri\u00e9taire AG Real Estate \u00e0 Bruzz. Sa petite s\u0153ur, The Mint<\/strong>, a accueilli 4 % de passants en plus, pour un total de 7,9 millions.<\/p>\n\n\n\n

Moiti\u00e9 bruxelloise, moindre automobile<\/h2>\n\n\n\n

Docks a quant \u00e0 lui accueilli 7,8 millions de chalands, soit 2,7 % de plus qu’en 2023. Le ralentissement de la croissance est d\u00fb aux travaux de circulation qui ont entrav\u00e9 l’accessibilit\u00e9 au premier semestre, selon le responsable de la communication Mathias Blot. Cependant, maintenant qu’il y a une nouvelle ligne de tram et un tunnel pi\u00e9tonnier vers la gare de Schaerbeek, la p\u00e9riode de fin d’ann\u00e9e a \u00e9t\u00e9 particuli\u00e8rement fructueuse. En d\u00e9cembre et pendant le week-end du Black Friday (50 000 visiteurs), Docks a atteint des chiffres records.<\/p>\n\n\n\n

Blot souligne en effet l’importance des transports publics : plus de 70 % des visiteurs viennent en tram, en bus ou en train. \u00ab Nous attirons des visiteurs de loin gr\u00e2ce \u00e0 des offres de loisirs comme le Lego Discovery Centre, tout en renfor\u00e7ant notre ancrage local. Le centre est devenu un v\u00e9ritable lieu de vie. Aujourd’hui, plus de 50 % de notre client\u00e8le provient des environs imm\u00e9diats de Bruxelles \u00bb, pr\u00e9cise-t-il.<\/p>\n\n\n\n

M\u00e9langer mais \u00e9quilibrer<\/h2>\n\n\n\n

La concurrence avec le commerce en ligne reste n\u00e9anmoins un d\u00e9fi, en particulier pour les boutiques de mode. Des secteurs comme l’h\u00f4tellerie et la beaut\u00e9 compensent heureusement les pertes, tandis que des acteurs comme Hema <\/strong>et Action <\/strong>prosp\u00e8rent sous le passage accru. L’importance des services et autres fonctionnalit\u00e9s augmente \u00e9galement. Apr\u00e8s les bureaux belges de Danone, Docks accueillera \u00e9galement des espaces de coworking de Regus \u00e0 partir du mois de mars.<\/p>\n\n\n\n

Dans le secteur du retail, des discussions sont en cours pour remplir les locaux vacants (suite entre autres au d\u00e9part de Superdry<\/strong>), mais les accords officiels se font attendre. En effet, dans un march\u00e9 du commerce en pleine \u00e9volution, il n’est pas facile de maintenir l’\u00e9quilibre. Bien que Docks attire principalement une client\u00e8le multiculturelle et jeune, le centre commercial ne veut perdre de vue aucun groupe cible.<\/p>\n\n\n\n

Alors qu’en septembre, le directeur technique Richard Matterazzo visait encore les consommateurs affluents d’Uccle<\/a> et des environs, Blot mise davantage sur les n\u00e9erlandophones de la p\u00e9riph\u00e9rie bruxelloise. Mais comment faire en sorte que m\u00eame le quadrag\u00e9naire ou le quinquag\u00e9naire habill\u00e9 de mani\u00e8re classique trouve son compte dans l’offre de mode actuelle, s’interroge Blot. En 2025, Docks vise \u00e0 attirer au moins 8 millions de visiteurs gr\u00e2ce \u00e0 ce m\u00e9lange h\u00e9t\u00e9rog\u00e8ne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les centres commerciaux bruxellois ont enregistr\u00e9 une nette augmentation du nombre de visiteurs en 2024, malgr\u00e9 les vents contraires dans le secteur du retail. City2 a atteint un record avec 13,6 millions de visiteurs, alors que Docks \u00e9tait en hausse apr\u00e8s les travaux de circulation.<\/p>\n","protected":false},"author":5,"featured_media":112075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[915,951,916],"topic":[591],"region":[413],"class_list":["post-112079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-ag-real-estate","company-docks-bruxsel","company-westland-shopping","topic-immobilier","region-bruxelles"],"acf":[],"yoast_head":"\nComment les centres commerciaux bruxellois se d\u00e9veloppent malgr\u00e9 les d\u00e9fis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les centres commerciaux 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