{"id":112108,"date":"2025-01-29T10:02:43","date_gmt":"2025-01-29T09:02:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112108"},"modified":"2025-01-29T10:02:44","modified_gmt":"2025-01-29T09:02:44","slug":"ikea-etend-sa-marketplace-de-seconde-main-a-toute-leurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-etend-sa-marketplace-de-seconde-main-a-toute-leurope\/","title":{"rendered":"Ikea \u00e9tend sa marketplace de seconde main \u00e0 toute l’Europe"},"content":{"rendered":"\n

Apr\u00e8s des projets pilotes r\u00e9ussis \u00e0 Oslo et \u00e0 Madrid, IKEA<\/strong> va d\u00e9ployer sa plateforme de seconde main dans toute l’Europe : la cha\u00eene d’ameublement souhaite ainsi concurrencer des acteurs tels qu’eBay<\/strong> ou Depop<\/strong>.<\/p>\n\n\n\n

D’abord l’Espagne et la Norv\u00e8ge<\/h2>\n\n\n\n

Depuis plusieurs ann\u00e9es, les clients d’IKEA peuvent d\u00e9j\u00e0 rapporter leurs vieux meubles au magasin en \u00e9change d’un bon d’achat pouvant aller jusqu’\u00e0 50 % du prix du neuf. Les articles de seconde main sont ensuite revendus dans l\u2019 \u00ab espace seconde vie \u00bb. Mais ce que l’enseigne d’ameublement teste depuis le mois d’ao\u00fbt \u00e0 Oslo et \u00e0 Madrid<\/a> est un peu diff\u00e9rent : sur la place de march\u00e9 \u00ab IKEA Preowned \u00bb, les clients se vendent mutuellement des produits d’occasion. Tout comme sur Vinted, eBay ou Depop, par exemple.<\/p>\n\n\n\n

Il s’agit donc d’une plateforme \u00ab peer-to-peer \u00bb. Et \u00e7a prend de l’ampleur : \u00ab Nous avons d\u00e9cid\u00e9 de l’\u00e9tendre de Madrid \u00e0 l’Espagne et d’Oslo \u00e0 la Norv\u00e8ge. Dans quelques ann\u00e9es, nous voulons l’\u00e9tendre \u00e0 tous les march\u00e9s d’Europe<\/a> \u00bb, explique au Financial Times Jesper Brodin, PDG d’Ingka, le plus grand franchis\u00e9 d’Ikea.<\/p>\n\n\n\n

\u00ab Un mouvement de soci\u00e9t\u00e9 \u00bb<\/h2>\n\n\n\n

Sans donner de d\u00e9tails financiers, le dirigeant a soulign\u00e9 le fort engagement des clients : \u00ab Il faut parfois se fier \u00e0 son instinct. Il s’agit d’un march\u00e9 et d’un mouvement de soci\u00e9t\u00e9, et si nous restons \u00e0 l’\u00e9cart, nous ne pouvons pas y participer. \u00bb Selon lui, IKEA a d\u00e9j\u00e0 pris plusieurs initiatives pour rendre son offre plus durable, mais \u00ab ce n’est qu’avec Preowned que nous avons trouv\u00e9 la valeur n\u00e9cessaire pour concurrencer eBay ou Depop. \u00bb<\/p>\n\n\n\n

La plateforme fonctionne comme de nombreuses autres places de march\u00e9 d’occasion : les utilisateurs t\u00e9l\u00e9chargent leurs propres photos de leurs meubles ou de leurs d\u00e9corations d’int\u00e9rieur et fixent le prix de vente. IKEA ajoute des informations suppl\u00e9mentaires, telles que les dimensions et le prix d’origine, par le biais de l’IA. La plateforme garantit la protection des acheteurs. Les vendeurs peuvent \u00eatre pay\u00e9s par virement bancaire ou par bon d’achat : dans ce cas, IKEA ajoute 15 % au prix de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s des projets pilotes r\u00e9ussis \u00e0 Oslo et \u00e0 Madrid, IKEA va d\u00e9ployer sa plateforme de seconde main dans toute l’Europe : la cha\u00eene d’ameublement souhaite ainsi concurrencer des acteurs tels qu’eBay ou Depop. <\/p>\n","protected":false},"author":3,"featured_media":112106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[173],"people":[],"extra":[],"company":[211],"topic":[373,198],"region":[243],"class_list":["post-112108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","tag-seconde-main","company-ikea","topic-durabilite","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"\nIkea \u00e9tend sa marketplace de seconde main \u00e0 toute l'Europe - RetailDetail BE<\/title>\n<meta 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