{"id":112113,"date":"2025-01-29T10:10:56","date_gmt":"2025-01-29T09:10:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112113"},"modified":"2025-01-29T10:10:58","modified_gmt":"2025-01-29T09:10:58","slug":"lvmh-le-barometre-du-luxe-montre-un-climat-de-volatilite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lvmh-le-barometre-du-luxe-montre-un-climat-de-volatilite\/","title":{"rendered":"LVMH : le barom\u00e8tre du luxe montre un climat de volatilit\u00e9"},"content":{"rendered":"\n

Le groupe de luxe fran\u00e7ais LVMH <\/strong>a enregistr\u00e9 une croissance modeste au quatri\u00e8me trimestre 2024, mais les chiffres montrent que le secteur n’est pas encore tout \u00e0 fait sorti du marasme. M\u00eame si Bernard Arnault regarde vers l’Am\u00e9rique avec espoir.<\/p>\n\n\n\n

Une croissance mod\u00e9r\u00e9e et des b\u00e9n\u00e9fices en baisse<\/h2>\n\n\n\n

Le quatri\u00e8me trimestre s’est \u00e9lev\u00e9 \u00e0 23,9 milliards d’euros, soit une croissance organique du chiffre d’affaires de 1 %. Un r\u00e9sultat meilleur que pr\u00e9vu, puisque les analystes tablaient sur une contraction de 1,25 %. La croissance est \u00e9galement de 1 % pour l’ensemble de l’ann\u00e9e 2024, ce qui repr\u00e9sente un chiffre d’affaires de 84,7 milliards d’euros. Toutefois, apr\u00e8s ajustement des taux de change, cela se traduit par une baisse de 2 %.<\/p>\n\n\n\n

Le b\u00e9n\u00e9fice d’exploitation a chut\u00e9 de 14 % pour atteindre 19,6 milliards d’euros, tandis que le b\u00e9n\u00e9fice net a chut\u00e9 de 17 % pour atteindre 12,3 milliards d’euros. Le chiffre d’affaires de la division mode et maroquinerie, qui repr\u00e9sente la moiti\u00e9 des ventes du groupe, a baiss\u00e9 de 1 %, tandis que la division horlogerie et joaillerie a enregistr\u00e9 une contraction de 2 % de son chiffre d’affaires. La division des vins et spiritueux a enregistr\u00e9 la plus forte baisse, soit 11 %.<\/p>\n\n\n\n

La distribution a \u00e9t\u00e9 un point positif notable : la branche comprenant Sephora<\/strong> et Le Bon March\u00e9<\/strong> a enregistr\u00e9 une croissance organique des ventes de 6 %. La cha\u00eene de cosm\u00e9tiques Sephora a m\u00eame connu une croissance \u00e0 deux chiffres, tant en termes de chiffre d’affaires que de b\u00e9n\u00e9fices, bien que le groupe n’en pr\u00e9cise pas le montant exact.<\/p>\n\n\n\n

Les soucis en Chine persistent<\/h2>\n\n\n\n

Les chiffres trimestriels laissent entrevoir une stabilisation du march\u00e9, mais les r\u00e9sultats annuels soulignent que le secteur reste sous pression. En particulier, la faiblesse du march\u00e9 chinois reste un sujet de pr\u00e9occupation. Les ventes de produits de luxe en Chine ont chut\u00e9 de 20 % en 2024, la plus forte baisse depuis 2011.<\/p>\n\n\n\n

Toutefois, le PDG de LVMH, Bernard Arnault, reste optimiste quant aux opportunit\u00e9s de croissance aux \u00c9tats-Unis, o\u00f9 l’\u00e9conomie fait preuve de r\u00e9silience et o\u00f9 les all\u00e8gements fiscaux stimulent l’expansion. La pr\u00e9sence de la famille Arnault \u00e0 la c\u00e9r\u00e9monie d’investiture de Donald Trump souligne l’importance strat\u00e9gique du march\u00e9 am\u00e9ricain, qui devient de plus en plus vital \u00e0 mesure que la croissance en Chine s’essouffle.<\/p>\n\n\n\n

Pour 2025, LVMH reste prudemment positif, malgr\u00e9 ce que Arnault appelle \u00ab une conjoncture plus d\u00e9licate \u00bb. Aucune pr\u00e9vision concr\u00e8te n’a \u00e9t\u00e9 \u00e9mise, mais les signes positifs du quatri\u00e8me trimestre laissent entrevoir une possible reprise. Entre-temps, le groupe fait \u00e9galement le m\u00e9nage dans son portefeuille de marques : la cr\u00e9atrice Stella McCartney<\/strong> rach\u00e8te sa participation minoritaire<\/a>, a annonc\u00e9 le groupe hier.<\/p>\n","protected":false},"excerpt":{"rendered":"

LVMH a enregistr\u00e9 une croissance modeste au quatri\u00e8me trimestre 2024, mais les chiffres montrent que le secteur n’est pas encore tout \u00e0 fait sorti du marasme. M\u00eame si Bernard Arnault regarde vers l’Am\u00e9rique avec espoir.<\/p>\n","protected":false},"author":5,"featured_media":112102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[730],"topic":[266],"region":[342],"class_list":["post-112113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-lvmh","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"\nLVMH : le barom\u00e8tre du luxe montre un climat de volatilit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"LVMH a enregistr\u00e9 une croissance modeste au quatri\u00e8me trimestre, mais les chiffres montrent que le secteur n'est pas encore sorti du marasme.\" \/>\n<meta name=\"robots\" content=\"index, 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