{"id":112182,"date":"2025-01-30T09:41:54","date_gmt":"2025-01-30T08:41:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112182"},"modified":"2025-01-30T09:41:55","modified_gmt":"2025-01-30T08:41:55","slug":"jysk-acheve-la-modernisation-de-son-parc-de-magasins-un-grand-pas-en-avant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-acheve-la-modernisation-de-son-parc-de-magasins-un-grand-pas-en-avant\/","title":{"rendered":"Jysk ach\u00e8ve la modernisation de son parc de magasins : \u00ab Un grand pas en avant \u00bb"},"content":{"rendered":"\n<p>En trois ans, <strong>Jysk<\/strong> a transform\u00e9 plus d&rsquo;un magasin par jour pour l&rsquo;adapter \u00e0 son tout dernier concept. Cet investissement de plusieurs millions attire une client\u00e8le plus nombreuse et plus jeune, affirme la cha\u00eene danoise d&rsquo;ameublement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience d&rsquo;achat am\u00e9lior\u00e9e<\/h2>\n\n\n\n<p>Jysk a achev\u00e9 le plan triennal de modernisation de son parc de magasins : plus de deux mille magasins ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s selon le \u00ab concept de magasin 3.0 \u00bb, ce qui repr\u00e9sente un investissement de 4,7 milliards de couronnes danoises (630 millions d&rsquo;euros). Ce concept de magasin, avec des sols en bois clair, des int\u00e9rieurs inspirants, un nouvel \u00e9clairage et des couleurs douces, a \u00e9t\u00e9 introduit en 2018 et a donn\u00e9 de si bons r\u00e9sultats que le d\u00e9taillant a d\u00e9cid\u00e9 de proc\u00e9der \u00e0 un d\u00e9ploiement acc\u00e9l\u00e9r\u00e9 en 2021.<\/p>\n\n\n\n<p>Malgr\u00e9 des d\u00e9fis majeurs, avec des d\u00e9lais de livraison plus longs pour les stocks et des hausses de prix des mati\u00e8res premi\u00e8res apr\u00e8s COVID-19, ce d\u00e9ploiement a maintenant \u00e9t\u00e9 men\u00e9 \u00e0 bien. \u00ab Notre nouveau concept a consid\u00e9rablement am\u00e9lior\u00e9 l&rsquo;exp\u00e9rience d&rsquo;achat et, avec le d\u00e9veloppement de notre gamme, nous pensons avoir fait un grand pas en avant en termes de perception de la marque et de la qualit\u00e9. Cela se traduit \u00e9galement par une client\u00e8le plus jeune et un meilleur retour d&rsquo;information de la part des clients \u00bb, d\u00e9clare Carsten N\u00f8rgreen Weinkouff, responsable du parc commercial de Jysk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un bon investissement<\/h2>\n\n\n\n<p>\u00ab Pour rester attractifs aux yeux de nos clients, nous devons investir dans nos magasins et, compte tenu de la croissance constante de nos ventes et des r\u00e9sultats b\u00e9n\u00e9ficiaires solides enregistr\u00e9s au cours des derniers exercices, j&rsquo;ose dire que l&rsquo;investissement en vaut la peine \u00bb, d\u00e9clare-t-il. La question qui se pose aujourd&rsquo;hui est de savoir quand le concept de magasin 4.0 sera pr\u00eat \u00e0 \u00eatre lanc\u00e9, mais ce n&rsquo;est pas le cas : les changements futurs seront effectu\u00e9s sur la base du concept de magasin actuel.<\/p>\n\n\n\n<p>Jysk poss\u00e8de plus de 3 400 magasins et boutiques en ligne dans 48 pays. Le fondateur Lars Larsen a ouvert son premier magasin au Danemark en 1979. Le chiffre d&rsquo;affaires s&rsquo;\u00e9levait \u00e0 41,4 milliards de couronnes danoises (5,6 milliards d&rsquo;euros) pour l&rsquo;exercice 2023\/24.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En trois ans, Jysk a transform\u00e9 plus d&rsquo;un magasin par jour pour l&rsquo;adapter \u00e0 son tout dernier concept. Cet investissement de plusieurs millions attire une client\u00e8le plus nombreuse et plus jeune, affirme la cha\u00eene danoise d&rsquo;ameublement. <\/p>\n","protected":false},"author":3,"featured_media":88065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[567],"topic":[340],"region":[],"class_list":["post-112182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-jysk","topic-concept-de-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk ach\u00e8ve la modernisation de son parc de magasins : \u00ab Un grand pas en avant \u00bb - RetailDetail BE<\/title>\n<meta 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