{"id":112201,"date":"2025-01-30T10:34:52","date_gmt":"2025-01-30T09:34:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112201"},"modified":"2025-01-30T10:34:54","modified_gmt":"2025-01-30T09:34:54","slug":"loffre-horeca-de-solucious-fait-son-apparition-dans-les-magasins-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/loffre-horeca-de-solucious-fait-son-apparition-dans-les-magasins-colruyt\/","title":{"rendered":"L’offre horeca de Solucious fait son apparition dans les magasins Colruyt"},"content":{"rendered":"\n

Dans deux supermarch\u00e9s, Colruyt<\/strong> teste une offre sp\u00e9cifique pour les entrepreneurs du secteur de la restauration, issue de la gamme du sp\u00e9cialiste Solucious<\/strong>. Le d\u00e9taillant souhaite se d\u00e9velopper davantage sur le march\u00e9 B2B.<\/p>\n\n\n\n

Changements dans le comportement des consommateurs<\/h2>\n\n\n\n

Dans les magasins Colruyt Meilleurs Prix de Bruges Sint-Pieters et d’Alost, les clients trouveront d\u00e9sormais une gamme suppl\u00e9mentaire de 200 produits sp\u00e9cifiquement destin\u00e9s aux entreprises de restauration. Il s’agit notamment de l\u00e9gumes frais coup\u00e9s dans des emballages plus grands, de produits surgel\u00e9s sp\u00e9cifiques et de gants. Dans la boucherie, les clients du secteur de la restauration peuvent commander des quantit\u00e9s personnalis\u00e9es et faire emballer la viande, par exemple \u00e0 l’aide d’une machine sous vide.<\/p>\n\n\n\n

Les produits, qui sont \u00e9galement disponibles pour les clients particuliers, proviennent de la gamme de Solucious, la soci\u00e9t\u00e9 s\u0153ur du d\u00e9taillant qui dessert le march\u00e9 de la restauration. Ce test s’inscrit dans le cadre de l’ambition de Colruyt Group de poursuivre sa croissance sur le march\u00e9 B2B. En effet, l’entreprise a d\u00e9j\u00e0 ouvert quatre magasins Colruyt Professionals sp\u00e9cifiquement destin\u00e9s aux clients professionnels, \u00e0 Wandre, Jumet et Bruxelles, mais elle voit \u00e9galement des opportunit\u00e9s de servir les clients professionnels dans les magasins Colruyt Meilleurs Prix.<\/p>\n\n\n\n

\u00ab Solucious fournit d\u00e9j\u00e0 aujourd\u2019hui des produits \u00e0 plus de 25 000 clients, dont une grande partie de clients horeca. En proposant d\u00e9sormais notre assortiment chez Colruyt, nous pouvons encore mieux servir nos clients \u00bb, d\u00e9clare Yves Vandenbrande de Solucious. \u00ab Nous observons une \u00e9volution des comportements des consommateurs : ils jonglent de plus en plus entre la cuisine maison, les repas au restaurant, les livraisons \u00e0 domicile, ou encore la consommation rapide sur le pouce. En tant que distributeur belge, notre objectif est de r\u00e9pondre \u00e0 ces besoins diversifi\u00e9s. D\u2019une part, en mettant l\u2019accent sur la commodit\u00e9 et la consommation rapide pour nos clients, et d\u2019autre part, en misant pleinement sur le secteur horeca. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans deux supermarch\u00e9s, Colruyt teste une offre sp\u00e9cifique pour les entrepreneurs du secteur de la restauration, issue de la gamme du sp\u00e9cialiste Solucious. 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