{"id":112411,"date":"2025-01-31T16:09:42","date_gmt":"2025-01-31T15:09:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112411"},"modified":"2025-01-31T16:09:43","modified_gmt":"2025-01-31T15:09:43","slug":"pourquoi-lego-et-bol-ouvrent-ils-ensemble-un-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/pourquoi-lego-et-bol-ouvrent-ils-ensemble-un-pop-up-shop\/","title":{"rendered":"Pourquoi Lego et Bol ouvrent-ils ensemble un pop-up shop ?"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112403\" data-id=\"112403\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112407\" data-id=\"112407\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112405\" data-id=\"112405\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"953\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112393\" data-id=\"112393\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-1024x953.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-1024x953.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-300x279.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-768x714.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-1536x1429.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-2048x1905.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112401\" data-id=\"112401\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112399\" data-id=\"112399\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112397\" data-id=\"112397\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112395\" data-id=\"112395\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112409\" data-id=\"112409\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Lego<\/strong> et <strong>Bol <\/strong>ouvrent ensemble un pop-up shop de fleurs \u00e0 Anvers. Les clients peuvent y d\u00e9couvrir et commander imm\u00e9diatement la collection botanique de la marque de jouets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groupe cible adulte<\/h2>\n\n\n\n<p>Le pop-up anversois est situ\u00e9 \u00e0 l&rsquo;IJzerenwaag, dans le quartier de la mode. Pendant quinze jours, du 1er au 15 f\u00e9vrier, les amateurs de fleurs peuvent y d\u00e9couvrir les fleurs et les bouquets de la collection Lego Botanical, enti\u00e8rement r\u00e9alis\u00e9e en briques Lego. Gr\u00e2ce \u00e0 la collaboration avec Bol, chaque visiteur peut commander facilement et rapidement son set pr\u00e9f\u00e9r\u00e9 via un code QR. C&rsquo;est ainsi que les achats en ligne et hors ligne se rejoignent : \u00ab Nous combinons l&rsquo;exp\u00e9rience d&rsquo;un magasin physique avec la commodit\u00e9 des achats en ligne \u00bb, explique Yasmine van Moortel, chef de projet chez Bol.<\/p>\n\n\n\n<p>Le moment choisi, juste avant la Saint-Valentin, n&rsquo;est \u00e9videmment pas une co\u00efncidence. Avec le magasin de fleurs, Lego souhaite attirer un groupe cible un peu plus \u00e2g\u00e9 : la marque constate en effet que les adultes aiment aussi construire. Dans le magasin, des employ\u00e9s donneront des conseils sur les diff\u00e9rentes fleurs et les diff\u00e9rents sets de la collection botanique. Les clients pourront \u00e9galement y suivre des ateliers avec des influenceurs. L&rsquo;ann\u00e9e derni\u00e8re, Lego et Bol avaient d\u00e9j\u00e0 ouvert ensemble une premi\u00e8re boutique temporaire \u00e0 Utrecht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego et Bol ouvrent ensemble un pop-up shop de fleurs \u00e0 Anvers. Les clients peuvent y d\u00e9couvrir et commander imm\u00e9diatement la collection botanique de la marque de jouets. Groupe cible adulte Le pop-up anversois est situ\u00e9 \u00e0 l&rsquo;IJzerenwaag, dans le quartier de la mode. Pendant quinze jours, du 1er au 15 f\u00e9vrier, les amateurs de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":112403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[390,760],"topic":[310],"region":[561],"class_list":["post-112411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-bol-com","company-lego","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Lego et Bol ouvrent-ils ensemble un pop-up shop ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lego et Bol ouvrent ensemble un pop-up shop de fleurs \u00e0 Anvers. 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