{"id":11248,"date":"2015-11-27T14:00:00","date_gmt":"2015-11-27T14:00:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mango-present-sur-apple-tv\/"},"modified":"2015-11-27T14:00:00","modified_gmt":"2015-11-27T14:00:00","slug":"mango-present-sur-apple-tv","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mango-present-sur-apple-tv\/","title":{"rendered":"Mango pr\u00e9sent sur Apple TV"},"content":{"rendered":"<h2>Disponible en 20 langues diff\u00e9rentes<\/h2>\n<p>L\u2019appli cr\u00e9\u00e9e par Mango pour l\u2019Apple TV, permet aux t\u00e9l\u00e9spectateurs de d\u00e9couvrir sur grand \u00e9cran les lookbooks de la marque, de visionner des films vid\u00e9o de leurs v\u00eatements pr\u00e9f\u00e9r\u00e9s et de les d\u00e9poser dans un panier virtuel, pour ensuite finaliser leur commande via leur PC, tablette ou smartphone. L\u2019appli est disponible en 20 langues diff\u00e9rentes.<\/p>\n<p>En lan\u00e7ant son appli pour l\u2019Apple TV, Mango continue de jouer les pionniers en mati\u00e8re d\u2019e-commerce. Au mois de juin la marque espagnole avait d\u00e9j\u00e0 cr\u00e9\u00e9 une appli pour l\u2019Apple Watch. Et quelques mois auparavant Mango avait eu recours \u00e0 une technologie de reconnaissance d\u2019images permettant au client de scanner ses v\u00eatements favoris avec un smartphone, pour ensuite effectuer son achat en ligne.<\/p>\n<h2>\n<br \/>Le mobile repr\u00e9sente 30% du CA online<\/h2>\n<p>Et cette approche porte ses fruits : la moiti\u00e9 des visiteurs virtuels de Mango ont recours aux applications mobiles. Ainsi l\u2019an dernier le canal mobile a g\u00e9n\u00e9r\u00e9 30% du chiffre d\u2019affaires online. A noter que les ventes en ligne repr\u00e9sentent d\u00e9j\u00e0 9,1% du chiffre d\u2019affaires total du groupe.<\/p>\n<p>L\u2019an dernier Mango a lanc\u00e9 des webshops dans douze nouveaux pays, ce qui porte le nombre total de pays o\u00f9 le groupe est actif online \u00e0 76.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disponible en 20 langues diff\u00e9rentes L\u2019appli cr\u00e9\u00e9e par Mango pour l\u2019Apple TV, permet aux t\u00e9l\u00e9spectateurs de d\u00e9couvrir sur grand \u00e9cran les lookbooks de la marque, de visionner des films vid\u00e9o de leurs v\u00eatements pr\u00e9f\u00e9r\u00e9s et de les d\u00e9poser dans un panier virtuel, pour ensuite finaliser leur commande via leur PC, tablette ou smartphone. L\u2019appli est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mango pr\u00e9sent sur Apple TV - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mango-present-sur-apple-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango pr\u00e9sent sur Apple TV - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Disponible en 20 langues diff\u00e9rentes L\u2019appli cr\u00e9\u00e9e par Mango pour l\u2019Apple TV, permet aux t\u00e9l\u00e9spectateurs de d\u00e9couvrir sur grand \u00e9cran les lookbooks de la marque, de visionner des films vid\u00e9o de leurs v\u00eatements pr\u00e9f\u00e9r\u00e9s et de les d\u00e9poser dans un panier virtuel, pour ensuite finaliser leur commande via leur PC, tablette ou smartphone. 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