{"id":1125,"date":"2011-12-14T08:16:28","date_gmt":"2011-12-14T08:16:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/cameleon-lance-le-premier-e-departement-store-belge\/"},"modified":"2011-12-14T08:16:28","modified_gmt":"2011-12-14T08:16:28","slug":"cameleon-lance-le-premier-e-departement-store-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/cameleon-lance-le-premier-e-departement-store-belge\/","title":{"rendered":"Cameleon lance le premier e-departement store belge"},"content":{"rendered":"<h2><span>Premier retailer de mode multimarque online <\/span><\/h2>\n<p>Pr\u00e9cisons que le nouveau e-department store n\u2019est en rien li\u00e9 aux sites internet existants de Cameleon, \u00e0 savoir Snapstore (.be et .nl), <a href=\"http:\/\/www.retaildetail.eu\/nl\/f-europe\/l-euro-mode\/item\/13195-cameleon-reprend-son-concurrent-hollandais-shopvip\" title=\"\" target=\"_blank\" rel=\"noopener\">ainsi que ShopVIP.com qui a \u00e9t\u00e9 repris d\u00e9but octobre par le leader belge en ventes priv\u00e9es<\/a>. Ces deux sites web organisent des ventes temporaires de stocks exc\u00e9dentaires \u00e0 bas prix &#8211; \u00ab jusqu\u2019\u00e0 70% meilleur march\u00e9 \u00bb selon leurs propres dires.<\/p>\n<p>\nCette nouvelle initiative, dont le nom n\u2019a pas encore \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9, proposera online une large gamme de nouvelles collections de marques belges et internationales de textile et de mode et se profilera donc comme un retailer de mode en ligne. Dans son communiqu\u00e9 de presse Cameleon mentionne explicitement une \u00e9tude r\u00e9alis\u00e9e par l\u2019organisation de commerce, Comeos, indiquant que quasi la moiti\u00e9 des acheteurs online belges pr\u00e9f\u00e8re les sites web belges, qui leur inspirent davantage confiance, principalement de par leur proximit\u00e9. <\/p>\n<p>\u00a0<\/p>\n<p>\u00ab Malgr\u00e9 cette demande, il n\u2019existe jusqu\u2019\u00e0 pr\u00e9sent en Belgique aucun e-commerce multimarque en mesure d\u2019offrir une large gamme de marques et de services professionnels \u00bb, affirme Cameleon, qui \u00e0 partir du mois de f\u00e9vrier tentera de combler ce vide.<\/p>\n<p>\u00a0<\/p>\n<h2>Centre logistique dans le domaine portuaire bruxellois<\/h2>\n<p>Ce nouveau projet a \u00e9t\u00e9 annonc\u00e9 lors de l\u2019inauguration officielle du tout nouveau centre logistique de 10.000 m\u00b2, situ\u00e9 dans le domaine portuaire bruxellois, le long du canal \u00e0 Neder-over-Heembeek. Le groupe y centralisera tous les v\u00eatements vendus online et les distribuera ensuite aux clients. <\/p>\n<p>\nL\u2019ouverture du centre logistique et le nouveau e-departement store g\u00e9n\u00e8reront une trentaine d\u2019emplois. Actuellement Cameleon emploie 170 personnes au total et r\u00e9alise un chiffre d\u2019affaires de 50 millions d\u2019euros gr\u00e2ce \u00e0 la vente de plus de 2,5 millions d\u2019articles textiles, d\u2019accessoires et d\u2019articles de d\u00e9coration de 500 marques partenaires. Cameleon compte 1,4 millions de membres \u00e0 travers le Benelux.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure <\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier retailer de mode multimarque online Pr\u00e9cisons que le nouveau e-department store n\u2019est en rien li\u00e9 aux sites internet existants de Cameleon, \u00e0 savoir Snapstore (.be et .nl), ainsi que ShopVIP.com qui a \u00e9t\u00e9 repris d\u00e9but octobre par le leader belge en ventes priv\u00e9es. Ces deux sites web organisent des ventes temporaires de stocks exc\u00e9dentaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cameleon lance le premier e-departement store belge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/cameleon-lance-le-premier-e-departement-store-belge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cameleon lance le premier e-departement store belge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Premier retailer de mode multimarque online Pr\u00e9cisons que le nouveau e-department store n\u2019est en rien li\u00e9 aux sites internet existants de Cameleon, \u00e0 savoir Snapstore (.be et .nl), ainsi que ShopVIP.com qui a \u00e9t\u00e9 repris d\u00e9but octobre par le leader belge en ventes priv\u00e9es. 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