{"id":112527,"date":"2025-02-04T10:20:00","date_gmt":"2025-02-04T09:20:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112527"},"modified":"2025-02-04T12:29:13","modified_gmt":"2025-02-04T11:29:13","slug":"carrefour-arrete-les-prospectus-papier-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-arrete-les-prospectus-papier-en-france\/","title":{"rendered":"Carrefour arr\u00eate les prospectus papier en France"},"content":{"rendered":"\n<p><em>(Mise \u00e0 jour) <\/em>Plus t\u00f4t que pr\u00e9vu, <strong>Carrefour <\/strong>met fin \u00e0 la distribution \u00e0 domicile de prospectus publicitaires non adress\u00e9s sur son march\u00e9 domestique : le 31 mars, ce sera d\u00e9finitivement termin\u00e9, rapporte le distributeur. L&rsquo;abandon progressif du d\u00e9pliant papier se poursuit \u00e9galement en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15 000 tonnes de papier par an<\/h2>\n\n\n\n<p>\u00ab&nbsp;Chez Carrefour, fini le gaspillage papier : \u00e0 partir du 31 mars, nous n\u2019enverrons plus de prospectus chez nos clients&nbsp;\u00bb, rapporte le PDG Alexandre Bompard sur LinkedIn. \u00ab Depuis 2022, nous avons digitalis\u00e9 tous nos catalogues sur notre site, sur l\u2019application Carrefour, par mail et WhatsApp. C\u2019est 15 000 tonnes de papier \u00e9conomis\u00e9es par an et des \u00e9conomies r\u00e9investies dans les prix pour nos clients.&nbsp;\u00bb<\/p>\n\n\n\n<p>Le distributeur acc\u00e9l\u00e8re ainsi son parcours de digitalisation : initialement, l&rsquo;arr\u00eat du prospectus papier \u00e9tait pr\u00e9vu pour janvier 2026. Le distributeur pr\u00e9parait l&rsquo;op\u00e9ration depuis des ann\u00e9es, avec notamment des projets tests dans de grandes villes comme Paris, Lille et Lyon. D&rsquo;ailleurs, Carrefour n&rsquo;est pas la seule ou la premi\u00e8re cha\u00eene de supermarch\u00e9s \u00e0 abandonner le prospectus papier en France : le leader du march\u00e9, <strong>E.Leclerc<\/strong>, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-leader-du-marche-francais-met-fin-a-lenvoi-de-prospectus-papier\/\">l&rsquo;a d\u00e9j\u00e0 fait en septembre 2023<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">75% de papier en moins en Belgique<\/h2>\n\n\n\n<p>En Belgique, un arr\u00eat n&rsquo;est pas encore \u00e0 l&rsquo;ordre du jour, mais Carrefour poursuit la suppression progressive des d\u00e9pliants publicitaires en papier. Depuis 2022, l&rsquo;entreprise utilise d\u00e9j\u00e0 50 % de papier en moins ; fin 2026, l&rsquo;\u00e9conomie sera de 75 %. Concr\u00e8tement, Carrefour est pass\u00e9 de 7800 tonnes de papier en 2022 \u00e0 3900 tonnes aujourd&rsquo;hui. D&rsquo;ici \u00e0 la fin 2026, le d\u00e9taillant utilisera encore 1900 tonnes de papier pour les folders. Cela repr\u00e9sente une \u00e9conomie de 20 000 arbres par an.<\/p>\n\n\n\n<p>En outre, la num\u00e9risation des folders r\u00e9duit le transport (moins de camions, moins d&rsquo;\u00e9missions de CO2) et les d\u00e9chets de papier. L&rsquo;argent \u00e9conomis\u00e9 gr\u00e2ce \u00e0 l&rsquo;abandon des prospectus en papier sera investi par Carrefour dans les canaux num\u00e9riques, ce qui permettra de personnaliser enti\u00e8rement les promotions.<\/p>\n\n\n\n<p>Des coll\u00e8gues mettent davantage l&rsquo;accent sur la communication num\u00e9rique personnalis\u00e9e et prennent des mesures pour lutter contre le gaspillage de papier. <strong>Delhaize<\/strong> a d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-enverra-moitie-moins-de-folders-papier\/\">r\u00e9duit drastiquement<\/a> la circulation de ses prospectus en 2023, <strong>Lidl <\/strong>a arr\u00eat\u00e9 les prospectus dans des villes telles qu&rsquo;Anvers, Gand, Li\u00e8ge et Namur.<\/p>\n\n\n\n<p><em>(Cet article a \u00e9t\u00e9 compl\u00e9t\u00e9 par une mise \u00e0 jour sur la r\u00e9duction des prospectus en Belgique)<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus t\u00f4t que pr\u00e9vu, Carrefour met fin \u00e0 la distribution \u00e0 domicile de prospectus publicitaires en papier non adress\u00e9s sur son march\u00e9 domestique : le 31 mars, ce sera d\u00e9finitivement termin\u00e9, rapporte le distributeur. <\/p>\n","protected":false},"author":3,"featured_media":112525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[373,488],"region":[342],"class_list":["post-112527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-durabilite","topic-marketing","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour arr\u00eate les 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