{"id":11255,"date":"2015-11-30T08:48:24","date_gmt":"2015-11-30T08:48:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/delhaize-et-q8-prolongent-leur-collaboration-shop-go\/"},"modified":"2024-03-29T14:30:28","modified_gmt":"2024-03-29T13:30:28","slug":"delhaize-et-q8-prolongent-leur-collaboration-shop-go","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/delhaize-et-q8-prolongent-leur-collaboration-shop-go\/","title":{"rendered":"Delhaize et Q8 prolongent leur collaboration Shop &amp; Go"},"content":{"rendered":"<p>\u00a0<\/p>\n<h2>2.500 r\u00e9f\u00e9rences dans des enseignes six fois plus grandes<\/h2>\n<p>Aujourd\u2019hui, Delhaize compte 135 Shop &amp; Go, dont 120 dans des stations-service Q8.\u00a0 \u00ab Delhaize sert 4,5 millions de clients par jour, dont environ un million via Shop &amp; Go \u00bb, pr\u00e9cise Lionel Descl\u00e9e dans le journal Le Soir.\u00a0 \u00ab Ces magasins sont importants pour notre image puisque 20% des clients y font un saut \u00bb, affirme le senior vice-pr\u00e9sident qui est responsable des magasins affili\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>Si la surface des premiers Shop &amp; Go \u00e9tait limit\u00e9e \u00e0 50 m\u00b2, les nouvelles enseignes ont une superficie de 150 \u00e0 300 m\u00b2 et sont donc trois \u00e0 six fois plus grandes qu\u2019au d\u00e9but de la collaboration.\u00a0 La gamme s\u2019est continuellement agrandie et compte aujourd\u2019hui pr\u00e8s de 2.500 r\u00e9f\u00e9rences, dont une cinquantaine de produits frais.\u00a0 Le client d\u00e9pense entre 5 et 7,7 euros, en moyenne et par visite.\u00a0 Dans les grandes enseignes, le visiteur peut \u00e9galement y trouver des sandwichs (Panos) et du caf\u00e9 (Nespresso).<\/p>\n<h2>\u00a0<br \/>10 \u00e0 20 nouveaux Shop &amp; Go par an<\/h2>\n<p>Selon Koen Vankelst, retail director chez Q8, Shop &amp; Go est un maillon important du succ\u00e8s de Q8 : \u00ab La croissance de 10 % du chiffre d\u2019affaires en magasin compense la perte des ventes \u00e0 la pompe due \u00e0 l\u2019augmentation du co\u00fbt des carburants \u00bb, pr\u00e9cise-t-il.<\/p>\n<p>\u00a0<\/p>\n<p>Il n\u2019est donc pas \u00e9tonnant que le nouvel accord de collaboration comprend \u00e9galement une expansion : \u00ab Nous nous sommes engag\u00e9s \u00e0 augmenter le nombre de stations-service dot\u00e9es d\u2019un Shop &amp; Go de 10 \u00e0 20 unit\u00e9s par an \u00bb, selon Lionel Descl\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 2.500 r\u00e9f\u00e9rences dans des enseignes six fois plus grandes Aujourd\u2019hui, Delhaize compte 135 Shop &amp; Go, dont 120 dans des stations-service Q8.\u00a0 \u00ab Delhaize sert 4,5 millions de clients par jour, dont environ un million via Shop &amp; Go \u00bb, pr\u00e9cise Lionel Descl\u00e9e dans le journal Le Soir.\u00a0 \u00ab Ces magasins sont importants pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize et Q8 prolongent leur collaboration Shop &amp; 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