{"id":112599,"date":"2025-02-04T15:43:19","date_gmt":"2025-02-04T14:43:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112599"},"modified":"2025-02-04T15:43:54","modified_gmt":"2025-02-04T14:43:54","slug":"ca-renonce-deja-aux-magasins-urbains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ca-renonce-deja-aux-magasins-urbains\/","title":{"rendered":"C&A renonce d\u00e9j\u00e0 aux magasins urbains"},"content":{"rendered":"\n

Le nouveau concept de magasins urbains plus petits de C&A<\/strong> s’av\u00e8re un \u00e9chec : le d\u00e9taillant de mode ferme d\u00e9j\u00e0 ses deux succursales d’Amsterdam apr\u00e8s moins d’un an.<\/p>\n\n\n\n

Pas d’avenir durable<\/h2>\n\n\n\n

En mars de l’ann\u00e9e derni\u00e8re, C&A a ouvert deux magasins de ville compacts<\/a> dans le centre d’Amsterdam. Avec une surface de vente d’environ 300 m\u00b2, elles \u00e9taient nettement plus petites qu’une succursale typique de la cha\u00eene de magasins de mode. Le nouveau format visait \u00e0 maximiser l’inspiration, l’exp\u00e9rience d’achat et les relations plus personnelles avec les clients, et s’adressait sp\u00e9cifiquement aux femmes.<\/p>\n\n\n\n

\u00c0 l’\u00e9poque, le d\u00e9taillant avait d\u00e9clar\u00e9 que les magasins urbains joueraient un r\u00f4le important dans le cadre de ses ambitions de croissance : un grand nombre des plus de 100 ouvertures de magasins pr\u00e9vues sur trois ans seraient des magasins de ville. Mais l’entreprise revient aujourd’hui sur ses ambitions : \u00ab Apr\u00e8s une \u00e9valuation approfondie, nous sommes malheureusement arriv\u00e9s \u00e0 la conclusion que ces deux magasins dans ce format n’ont pas d’avenir durable<\/a> \u00bb, a d\u00e9clar\u00e9 un porte-parole \u00e0 RetailTrends. Le magasin de la Kinkerstraat fermera ses portes le 8 f\u00e9vrier, celui de la Ferdinand Bolstraat une semaine plus tard.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le nouveau concept de magasins urbains plus petits de C&A s’av\u00e8re un \u00e9chec : le d\u00e9taillant de mode ferme d\u00e9j\u00e0 ses deux succursales d’Amsterdam apr\u00e8s moins d’un an. <\/p>\n","protected":false},"author":3,"featured_media":94447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[656],"topic":[1295],"region":[524],"class_list":["post-112599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-ca","topic-cessation","region-pays-bas"],"acf":[],"yoast_head":"\nC&A renonce d\u00e9j\u00e0 aux magasins urbains - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le concept de magasins urbains plus petits de C&A s'av\u00e8re un \u00e9chec : le d\u00e9taillant de mode 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