{"id":11263,"date":"2015-11-30T14:02:10","date_gmt":"2015-11-30T14:02:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-supermarche-allemand-edeka-lance-un-spot-publicitaire-saisissant\/"},"modified":"2015-11-30T14:02:10","modified_gmt":"2015-11-30T14:02:10","slug":"le-supermarche-allemand-edeka-lance-un-spot-publicitaire-saisissant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-supermarche-allemand-edeka-lance-un-spot-publicitaire-saisissant\/","title":{"rendered":"Le supermarch\u00e9 allemand EDEKA lance un spot publicitaire saisissant"},"content":{"rendered":"<p>\u00a0<\/p>\n<h2>#heimkommen<\/h2>\n<p>Apr\u00e8s avoir f\u00eat\u00e9 No\u00ebl tout seul pendant des ann\u00e9es, un vieil homme entreprend un acte draconien : il fait croire \u00e0 ses enfants qu\u2019il est mort.\u00a0 Selon lui, c\u2019est le seul moyen de les rassembler en un seul endroit.<\/p>\n<p>\u00a0<\/p>\n<p>Sur les m\u00e9dias sociaux, une discussion fait rage autour de ce spot publicitaire.\u00a0 Certaines personnes pensent qu\u2019EDEKA fait du bon boulot en conscientisant le public au fait que des personnes \u00e2g\u00e9es et seules passent les f\u00eates de fin d\u2019ann\u00e9e sans aucune visite.\u00a0 D\u2019autres, par contre, estiment qu\u2019EDEKA d\u00e9passe les bornes.<\/p>\n<p>\u00a0<\/p>\n<p>EDEKA a \u00e9galement lanc\u00e9 un concours sur Twitter autour du hashtag #heimkommen (rentrer \u00e0 la maison).\u00a0 En postant une photo qui les relie \u00e0 la f\u00eate de No\u00ebl, les participants ont la possibilit\u00e9 de gagner des bons d\u2019achat EDEKA.<\/p>\n<p>\u00a0<br \/>EDEKA avait d\u00e9j\u00e0 lanc\u00e9 divers films publicitaires \u00e9tonnants dans lesquels la cha\u00eene avait utilis\u00e9 plusieurs fois des chansons populaires allemandes dans le but d\u2019attirer l\u2019attention sur elle.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 #heimkommen Apr\u00e8s avoir f\u00eat\u00e9 No\u00ebl tout seul pendant des ann\u00e9es, un vieil homme entreprend un acte draconien : il fait croire \u00e0 ses enfants qu\u2019il est mort.\u00a0 Selon lui, c\u2019est le seul moyen de les rassembler en un seul endroit. \u00a0 Sur les m\u00e9dias sociaux, une discussion fait rage autour de ce spot publicitaire.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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