{"id":112684,"date":"2025-02-05T17:07:51","date_gmt":"2025-02-05T16:07:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112684"},"modified":"2025-02-06T16:15:03","modified_gmt":"2025-02-06T15:15:03","slug":"le-geant-chinois-jd-com-vise-a-nouveau-mediamarkt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-geant-chinois-jd-com-vise-a-nouveau-mediamarkt\/","title":{"rendered":"Le g\u00e9ant chinois JD.com vise (\u00e0 nouveau) MediaMarkt"},"content":{"rendered":"\n<p><strong>JD.com<\/strong>, l&rsquo;une des principales entreprises chinoises d&rsquo;e-commerce, montre \u00e0 nouveau de l&rsquo;int\u00e9r\u00eat pour <strong>Ceconomy<\/strong>, le propri\u00e9taire des cha\u00eenes d&rsquo;\u00e9lectronique <strong>MediaMarkt <\/strong>et <strong>Saturn<\/strong>. Des pourparlers avaient d\u00e9j\u00e0 eu lieu en 2023, mais ils semblent avoir repris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">March\u00e9 de repli pour la Chine<\/h2>\n\n\n\n<p>JD.com aurait r\u00e9cemment repris contact avec Ceconomy et ses principaux actionnaires en vue d&rsquo;une \u00e9ventuelle acquisition, selon <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-02-05\/jd-com-is-said-to-revive-interest-in-buying-germany-s-ceconomy\" target=\"_blank\" rel=\"noreferrer noopener\">des sources anonymes qui se sont confi\u00e9es<\/a> \u00e0 Bloomberg. Ceconomy, dont le si\u00e8ge est \u00e0 D\u00fcsseldorf, poss\u00e8de plus de 1 000 magasins de MediaMarkt et Saturn en Europe. La valeur de march\u00e9 du groupe \u00e9lectronique est actuellement d&rsquo;environ 1,5 milliard d&rsquo;euros.<\/p>\n\n\n\n<p>JD.com est \u00e0 la recherche d&rsquo;opportunit\u00e9s d&rsquo;expansion \u00e0 l&rsquo;\u00e9tranger, en raison du refroidissement du march\u00e9 int\u00e9rieur chinois. Une \u00e9ventuelle acquisition de Ceconomy donnerait \u00e0 l&rsquo;entreprise un acc\u00e8s direct \u00e0 un solide r\u00e9seau de vente au d\u00e9tail en Europe, ce qui lui permettrait de distribuer plus facilement des produits chinois \u00e0 bas prix. La strat\u00e9gie de prix de JD.com correspond \u00e9galement \u00e0 l&rsquo;image de MediaMarkt et de Saturn, qui mettent l&rsquo;accent sur des prix comp\u00e9titifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un rapport de force complexe<\/h2>\n\n\n\n<p>JD.com n&rsquo;en est donc pas \u00e0 sa premi\u00e8re tentative pour s&rsquo;implanter sur le march\u00e9 europ\u00e9en. \u00c0 la fin de l&rsquo;ann\u00e9e 2023, des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-va-t-il-tomber-dans-lescarcelle-du-geant-chinois-jd-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">sp\u00e9culations ont \u00e9galement fait \u00e9tat de l&rsquo;int\u00e9r\u00eat du g\u00e9ant chinois<\/a> pour Ceconomy. JD.com aurait \u00e9galement envisag\u00e9 de racheter la cha\u00eene britannique d&rsquo;\u00e9lectronique Curry&rsquo;s, mais le groupe de commerce \u00e9lectronique aurait finalement abandonn\u00e9 cette id\u00e9e.<\/p>\n\n\n\n<p>La structure complexe de l&rsquo;actionnariat de Ceconomy complique toutefois un \u00e9ventuel rachat. Les familles Haniel, Beisheim et Schmidt-Ruthenbeck d\u00e9tiennent ensemble environ un tiers de Ceconomy. La famille Haniel en particulier, qui d\u00e9tient 16,7 % des actions, est consid\u00e9r\u00e9e comme un maillon crucial dans les n\u00e9gociations. En outre, les descendants du fondateur de MediaMarkt, Erich Kellerhals, qui d\u00e9tiennent \u00e9galement pr\u00e8s de 30 % des actions, forment un deuxi\u00e8me bloc de pouvoir que JD.com doit d\u00e9passer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD.com, l&rsquo;une des principales entreprises chinoises d&rsquo;e-commerce, montre \u00e0 nouveau de l&rsquo;int\u00e9r\u00eat pour Ceconomy, le propri\u00e9taire des cha\u00eenes d&rsquo;\u00e9lectronique MediaMarkt et Saturn. Des pourparlers avaient d\u00e9j\u00e0 eu lieu en 2023, mais ils semblent avoir repris.<\/p>\n","protected":false},"author":5,"featured_media":16453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[426,454,907,953],"topic":[282],"region":[470,277],"class_list":["post-112684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-ceconomy","company-jd-com","company-mediamarkt","company-saturn","topic-acquisition","region-allemagne","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le g\u00e9ant chinois JD.com vise (\u00e0 nouveau) MediaMarkt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JD.com montre \u00e0 nouveau de l&#039;int\u00e9r\u00eat pour Ceconomy. 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