{"id":112898,"date":"2025-02-11T11:15:54","date_gmt":"2025-02-11T10:15:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112898"},"modified":"2025-02-11T11:15:56","modified_gmt":"2025-02-11T10:15:56","slug":"la-crise-gucci-nest-pas-terminee-pour-le-groupe-de-luxe-kering","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-crise-gucci-nest-pas-terminee-pour-le-groupe-de-luxe-kering\/","title":{"rendered":"La crise Gucci n’est pas termin\u00e9e pour le groupe de luxe Kering"},"content":{"rendered":"\n

Le dernier trimestre 2024 a \u00e9t\u00e9 encore plus mauvais que pr\u00e9vu pour Gucci<\/strong>. En cons\u00e9quence, les ventes annuelles du propri\u00e9taire Kering<\/strong> ont chut\u00e9 de 12 % l’ann\u00e9e derni\u00e8re. Le groupe de luxe voit toutefois des points positifs.<\/p>\n\n\n\n

Une erreur co\u00fbteuse<\/h2>\n\n\n\n

Les ventes de Gucci, la principale marque du groupe de luxe Kering, ont chut\u00e9 de 24 % au cours des trois derniers mois de 2024, ce qui est (encore) pire que ce que les analystes avaient estim\u00e9. La marque a mis son cr\u00e9ateur Sabato De Sarno \u00e0 la porte<\/a> la semaine derni\u00e8re. Sa d\u00e9cision d’opter pour un style \u00ab quiet luxury \u00bb plus discret s’est av\u00e9r\u00e9e \u00eatre une erreur co\u00fbteuse. Au cours des neuf premiers mois de 2024, les ventes de la marque ont \u00e9galement chut\u00e9 de 20 %. Un nouveau comit\u00e9 de cr\u00e9ation n’est pas encore en place.<\/p>\n\n\n\n

En raison des mauvais r\u00e9sultats de Gucci, le chiffre d’affaires de Kering a chut\u00e9 de 12 % \u00e0 17,2 milliards d’euros l’ann\u00e9e derni\u00e8re. Sa marge d’exploitation est pass\u00e9e de 24,2 % en 2023 \u00e0 14,9 % \u00e0 la fin de 2024. Les ventes d’Yves Saint Laurent ont \u00e9galement chut\u00e9 de 9 %, en raison de sa d\u00e9cision d’opter pour une distribution plus exclusive. Bottega Veneta a r\u00e9ussi \u00e0 cro\u00eetre de 4 % gr\u00e2ce \u00e0 de bonnes performances en Am\u00e9rique du Nord et en Europe de l’Ouest.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le dernier trimestre 2024 a \u00e9t\u00e9 encore plus mauvais que pr\u00e9vu pour Gucci. En cons\u00e9quence, les ventes annuelles du propri\u00e9taire Kering ont chut\u00e9 de 12 % l’ann\u00e9e derni\u00e8re. Le groupe de luxe voit toutefois des points positifs. <\/p>\n","protected":false},"author":3,"featured_media":50227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[801,705],"topic":[266],"region":[],"class_list":["post-112898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-gucci","company-kering","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLa crise Gucci n'est pas termin\u00e9e pour le groupe de luxe Kering - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le dernier trimestre 2024 a \u00e9t\u00e9 encore plus mauvais que pr\u00e9vu pour Gucci. 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