{"id":112971,"date":"2025-02-12T10:30:46","date_gmt":"2025-02-12T09:30:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112971"},"modified":"2025-02-14T11:54:49","modified_gmt":"2025-02-14T10:54:49","slug":"colruyt-groupe-lance-la-marque-maison-vegetale-boni-plant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-groupe-lance-la-marque-maison-vegetale-boni-plant\/","title":{"rendered":"Colruyt Group lance la marque maison v\u00e9g\u00e9tale Boni Plan&rsquo;t"},"content":{"rendered":"\n<p>Avec une gamme abordable et vari\u00e9e d&rsquo;environ 100 produits v\u00e9g\u00e9taux dans un emballage reconnaissable sous la sous-marque Boni Plan&rsquo;t, <strong>Colruyt Group<\/strong> veut rendre l&rsquo;alimentation v\u00e9g\u00e9tale plus accessible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9largir l&rsquo;assortiment<\/h2>\n\n\n\n<p>La marque maison du Colruyt Group s&rsquo;enrichit d&rsquo;une nouvelle sous-marque : en plus de Boni Eco et Boni Bio, Boni Plan&rsquo;t est d\u00e9sormais disponible dans les magasins d&rsquo;alimentation. Cette marque rassemble une large gamme de produits Boni v\u00e9g\u00e9taliens et v\u00e9g\u00e9tariens sous un m\u00eame nom, dans un emballage reconnaissable de couleur cr\u00e8me claire. Elle comprend une centaine de produits, des boissons et desserts d\u2019origine v\u00e9g\u00e9tale aux conserves, substituts de viande, p\u00e2tes \u00e0 tartiner et aliments secs.<\/p>\n\n\n\n<p>Au cours du premier semestre 2025, le d\u00e9taillant ajoutera de nouvelles r\u00e9f\u00e9rences, telles que la variante croustillante et cr\u00e9meuse du beurre de cacahu\u00e8te \u00e0 100 %, des substituts de cr\u00e8me et de viande \u00e0 base de plantes, une version v\u00e9g\u00e9tale du parmesan et des substituts de yaourt, tous d\u2019origine v\u00e9g\u00e9tale. La gamme continuera \u00e0 s&rsquo;\u00e9toffer par la suite, tant en profondeur qu&rsquo;en largeur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour les flexitariens<\/h2>\n\n\n\n<p>Pendant la p\u00e9riode de lancement, les consommateurs pourront \u00e9pargner des points pour obtenir des produits Boni Plan&rsquo;t gratuits dans l&rsquo;application Xtra. Avec cette nouvelle marque maison, Colruyt Group ne vise pas seulement les personnes qui mangent exclusivement v\u00e9g\u00e9tarien ou v\u00e9g\u00e9talien, mais aussi le groupe toujours croissant des flexitariens, qui recherchent une combinaison de produits d&rsquo;origine animale et v\u00e9g\u00e9tale dans leur menu hebdomadaire.<\/p>\n\n\n\n<p>\u00ab Nous constatons que de nombreux consommateurs peinent \u00e0 s\u2019y retrouver dans l\u2019offre de produits d\u2019origine v\u00e9g\u00e9tale en supermarch\u00e9. Avec notre assortiment Boni Plan\u2019t et la campagne de communication qui l\u2019accompagne, nous entendons les inspirer et leur montrer qu\u2019adopter une alimentation v\u00e9g\u00e9tale est \u00e0 la port\u00e9e de tous, en avan\u00e7ant pas \u00e0 pas et en apportant de petits ajustements \u00e0 leurs habitudes \u00bb, explique Ilka Lannau, responsable de la marque priv\u00e9e chez Colruyt Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec une gamme abordable et vari\u00e9e d&rsquo;environ 100 produits v\u00e9g\u00e9taux dans un emballage reconnaissable sous la sous-marque Boni Plan&rsquo;t, Colruyt Group veut rendre l&rsquo;alimentation v\u00e9g\u00e9tale plus accessible.  <\/p>\n","protected":false},"author":3,"featured_media":112968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141],"topic":[1303],"region":[90],"class_list":["post-112971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","topic-marques-de-distributeur","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group lance la marque maison v\u00e9g\u00e9tale Boni Plan&#039;t - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec sa sous-marque Boni Plan&#039;t, Colruyt Group veut rendre l&#039;alimentation v\u00e9g\u00e9tale plus accessible.\" 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