{"id":112991,"date":"2025-02-12T11:47:11","date_gmt":"2025-02-12T10:47:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112991"},"modified":"2025-02-12T11:47:13","modified_gmt":"2025-02-12T10:47:13","slug":"heineken-simpose-comme-la-biere-sans-alcool-la-plus-populaire-au-monde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-simpose-comme-la-biere-sans-alcool-la-plus-populaire-au-monde\/","title":{"rendered":"Heineken s&rsquo;impose comme la bi\u00e8re sans alcool la plus populaire au monde"},"content":{"rendered":"\n<p><strong>Heineken <\/strong>a enregistr\u00e9 une solide croissance en 2024, gr\u00e2ce aux bi\u00e8res sans alcool et pr\u00e9mium. Les consommateurs africains et asiatiques ont particuli\u00e8rement appr\u00e9ci\u00e9, tandis que la croissance en Europe restait limit\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 % plus de bi\u00e8res sans alcool<\/h2>\n\n\n\n<p>Heineken a vu son chiffre d&rsquo;affaires mondial atteindre 36 milliards d&rsquo;euros, soit une croissance organique de 5 %. Le b\u00e9n\u00e9fice d&rsquo;exploitation a augment\u00e9 de 1,6 %, \u00e0 4,51 milliards d&rsquo;euros, ce qui est \u00e9galement sup\u00e9rieur aux attentes des analystes. En revanche, le b\u00e9n\u00e9fice net a \u00e9t\u00e9 affect\u00e9 par une importante d\u00e9pr\u00e9ciation de 874 millions d&rsquo;euros de sa participation dans le brasseur chinois CR Beer, ce qui a entra\u00een\u00e9 une baisse de 2,3 milliards d&rsquo;euros \u00e0 1 milliard d&rsquo;euros.<\/p>\n\n\n\n<p>L&rsquo;augmentation des ventes de bi\u00e8res et de cidres non alcoolis\u00e9s, qui ont progress\u00e9 de 10 %, constitue une \u00e9volution notable. Heineken 0.0 est d\u00e9sormais disponible dans 117 pays et se classe comme la marque de bi\u00e8re sans alcool la plus populaire au monde. La croissance des bi\u00e8res sans alcool a \u00e9t\u00e9 particuli\u00e8rement marqu\u00e9e sur des march\u00e9s tels que le Br\u00e9sil et les \u00c9tats-Unis. Les marques haut de gamme telles que Amstel, Desperados et Birra Moretti y ont \u00e9galement contribu\u00e9.<\/p>\n\n\n\n<p>Dans l&rsquo;ensemble, Heineken a enregistr\u00e9 une croissance en volume de 1,6 %. Les r\u00e9gions telles que l&rsquo;Afrique, le Moyen-Orient et l&rsquo;Asie ont connu la plus forte croissance en volume, tandis que la croissance en Europe a \u00e9t\u00e9 limit\u00e9e \u00e0 0,3 %. Le groupe brassicole n\u00e9erlandais continue donc \u00e0 se concentrer sur les segments haut de gamme et les alternatives non alcoolis\u00e9es. Le brasseur pr\u00e9voit une croissance du b\u00e9n\u00e9fice d&rsquo;exploitation entre 4 % et 8 % en 2025, tout en continuant \u00e0 investir dans le marketing et la r\u00e9duction des co\u00fbts afin d&rsquo;accro\u00eetre la rentabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken a enregistr\u00e9 une solide croissance en 2024, gr\u00e2ce aux bi\u00e8res sans alcool et pr\u00e9mium. Les consommateurs africains et asiatiques ont particuli\u00e8rement appr\u00e9ci\u00e9, tandis que la croissance en Europe restait limit\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":112977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[780],"people":[],"extra":[],"company":[130],"topic":[266],"region":[524],"class_list":["post-112991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biere","company-heineken","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken s&#039;impose comme la bi\u00e8re sans alcool la plus populaire au monde - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken a enregistr\u00e9 une solide croissance en 2024, gr\u00e2ce aux bi\u00e8res sans alcool et pr\u00e9mium. 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