{"id":113091,"date":"2025-02-13T16:24:35","date_gmt":"2025-02-13T15:24:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113091"},"modified":"2025-02-13T16:24:36","modified_gmt":"2025-02-13T15:24:36","slug":"nestle-enregistre-la-croissance-la-plus-faible-depuis-25-ans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestle-enregistre-la-croissance-la-plus-faible-depuis-25-ans\/","title":{"rendered":"Nestl\u00e9 enregistre la croissance la plus faible depuis 25 ans"},"content":{"rendered":"\n

Chez Nestl\u00e9<\/strong>, les ventes et les b\u00e9n\u00e9fices \u00e9taient d\u00e9j\u00e0 en l\u00e9g\u00e8re baisse l’ann\u00e9e derni\u00e8re, mais cette ann\u00e9e, les investissements du nouveau PDG vont encore grignoter les marges. Le g\u00e9ant de l’alimentation met d’ores et d\u00e9j\u00e0 en garde contre la baisse de sa rentabilit\u00e9.<\/p>\n\n\n\n

Les marges se contractent<\/h2>\n\n\n\n

L’ann\u00e9e derni\u00e8re, le chiffre d’affaires de Nestl\u00e9 a diminu\u00e9 de 1,8 % pour atteindre 91,35 milliards de francs suisses (environ 96,8 milliards d’euros), tandis que le b\u00e9n\u00e9fice net a chut\u00e9 de 2,9 % pour atteindre 10,88 milliards de francs suisses (11,5 milliards d’euros). Sur le plan organique, c’est-\u00e0-dire hors effets de change, le chiffre d’affaires a augment\u00e9 de 2,2 %. Bien qu’il s’agisse de la croissance organique la plus faible enregistr\u00e9e par Nestl\u00e9 en plus de 25 ans, elle a tout de m\u00eame d\u00e9pass\u00e9 les attentes des analystes.<\/p>\n\n\n\n

Le nouveau PDG, Laurent Freixe,<\/a> se concentre d\u00e9sormais sur l’augmentation des volumes de vente, l’innovation et le r\u00e9tablissement de la confiance des investisseurs, apr\u00e8s des ann\u00e9es de hausses de prix qui ont repouss\u00e9 les consommateurs et grev\u00e9 les budgets de marketing. Cependant, les investissements ont un prix : Freixe s’attend \u00e0 une nouvelle baisse du b\u00e9n\u00e9fice d’exploitation sous-jacent (EBIT) en 2025, la marge devant se situer autour de 16 %, contre 17,2 % en 2024.<\/p>\n\n\n\n

La multinationale suisse s’est d\u00e9j\u00e0 restructur\u00e9e<\/a>, de sorte que m\u00eame si la rentabilit\u00e9 diminuera \u00e0 court terme, la croissance organique devrait s’am\u00e9liorer en 2025. Les principales cat\u00e9gories de croissance restent le caf\u00e9 et le chocolat, avec des marques telles que Nescaf\u00e9, Nespresso et KitKat, bien que Nestl\u00e9 soit confront\u00e9e \u00e0 des prix de mati\u00e8res premi\u00e8res sans pr\u00e9c\u00e9dent pour le cacao et le caf\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chez Nestl\u00e9, les ventes et les b\u00e9n\u00e9fices \u00e9taient d\u00e9j\u00e0 en l\u00e9g\u00e8re baisse l’ann\u00e9e derni\u00e8re, mais cette ann\u00e9e, les investissements du nouveau PDG vont encore grignoter les marges. Le g\u00e9ant de l’alimentation met d’ores et d\u00e9j\u00e0 en garde contre la baisse de sa rentabilit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":32735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[319],"topic":[266],"region":[],"class_list":["post-113091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-nestle","topic-resultats-financiers"],"acf":[],"yoast_head":"\nNestl\u00e9 enregistre la croissance la plus faible depuis 25 ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez Nestl\u00e9, les ventes et les b\u00e9n\u00e9fices \u00e9taient d\u00e9j\u00e0 en baisse, mais cette ann\u00e9e, les investissements vont encore grignoter les marges.\" 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