{"id":113253,"date":"2025-02-17T11:37:45","date_gmt":"2025-02-17T10:37:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113253"},"modified":"2025-02-17T15:06:02","modified_gmt":"2025-02-17T14:06:02","slug":"ferrero-en-pleine-croissance-augmente-ses-investissements-dans-linnovation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ferrero-en-pleine-croissance-augmente-ses-investissements-dans-linnovation\/","title":{"rendered":"Ferrero, en pleine croissance, augmente ses investissements dans l’innovation"},"content":{"rendered":"\n

Les cr\u00e8mes glac\u00e9es et les en-cas sains ont contribu\u00e9 \u00e0 une croissance des ventes de pr\u00e8s de 9 % pour Ferrero<\/strong>. Le producteur de marques connues telles que Nutella, Kinder et Tic Tac investit plus que jamais dans l’innovation des produits.<\/p>\n\n\n\n

\u00ab R\u00e9pondre aux besoins changeants des consommateurs \u00bb<\/h2>\n\n\n\n

Le chiffre d’affaires du groupe Ferrero a augment\u00e9 de 8,9 % pour atteindre 18,4 milliards d’euros au cours de l’exercice bris\u00e9 2023\/2024, qui s’est achev\u00e9 le 31 ao\u00fbt 2024. Un an plus t\u00f4t, une hausse des ventes de plus de 20 % avait \u00e9t\u00e9 enregistr\u00e9e, mais \u00e0 l’\u00e9poque, elle \u00e9tait en partie due \u00e0 des acquisitions<\/a>. Le fabricant s’est dit satisfait de ces chiffres dans un contexte \u00e9conomique difficile, marqu\u00e9 par la volatilit\u00e9 des prix des mati\u00e8res premi\u00e8res et la persistance des pressions inflationnistes.<\/p>\n\n\n\n

\u00ab Nous continuons \u00e0 innover nos produits pour r\u00e9pondre aux besoins changeants des consommateurs \u00bb, d\u00e9clare Daniel Martinez Carretero, directeur financier. En cons\u00e9quence, l’entreprise a augment\u00e9 ses d\u00e9penses totales en capital de 18 % pour atteindre 958 millions d’euros. La croissance comprend le lancement de la cr\u00e8me glac\u00e9e Nutella, le lancement des biscuits Kinderini sur des march\u00e9s cl\u00e9s et l’introduction de snacks plus sains des marques Eat Natural et FULFIL dans d’autres pays europ\u00e9ens.<\/p>\n\n\n\n

Le groupe a \u00e9galement ouvert une nouvelle usine de transformation du chocolat de 6500 m\u00b2 \u00e0 Bloomington, dans l’Illinois, la premi\u00e8re aux \u00c9tats-Unis. L’usine de Stadtallendorf, en Allemagne, a \u00e9t\u00e9 modernis\u00e9e. Ferrero poss\u00e8de 37 sites de production dans le monde et emploie aujourd’hui 47 517 personnes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les cr\u00e8mes glac\u00e9es et les en-cas sains ont contribu\u00e9 \u00e0 une croissance des ventes de pr\u00e8s de 9 % pour Ferrero. Le producteur de marques connues telles que Nutella, Kinder et Tic Tac investit plus que jamais dans l’innovation des produits. <\/p>\n","protected":false},"author":3,"featured_media":113251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[391],"topic":[266],"region":[],"class_list":["post-113253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ferrero","topic-resultats-financiers"],"acf":[],"yoast_head":"\nFerrero, en pleine croissance, augmente ses investissements dans l'innovation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les cr\u00e8mes glac\u00e9es et les en-cas sains ont contribu\u00e9 \u00e0 une croissance de pr\u00e8s de 9 % pour Ferrero, qui investit plus que 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