{"id":113261,"date":"2025-02-17T11:52:46","date_gmt":"2025-02-17T10:52:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113261"},"modified":"2025-02-17T12:03:35","modified_gmt":"2025-02-17T11:03:35","slug":"dun-simple-hobby-a-plus-dun-million-dutilisateurs-comment-les-chasseurs-de-promos-rendent-les-promotions-virales","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/dun-simple-hobby-a-plus-dun-million-dutilisateurs-comment-les-chasseurs-de-promos-rendent-les-promotions-virales\/","title":{"rendered":"D\u2019un simple hobby \u00e0 plus d\u2019un million d\u2019utilisateurs\u00a0: comment les Chasseurs de Promos rendent les promotions virales"},"content":{"rendered":"\n<p><em>(Publireportage) <\/em>Peu de marques utilisent encore la vid\u00e9o en support de leurs promotions. Et elles ont tort \u00e0 en croire les Chasseurs de Promos\u00a0: gr\u00e2ce \u00e0 son mod\u00e8le fond\u00e9 sur la performance, la plateforme en ligne offre une audience garantie aux marques et aux agences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simple hobby<\/h2>\n\n\n\n<p>Gunther Devisch : \u00ab&nbsp;Chasseurs de Promos a commenc\u00e9 en 2017 comme un simple hobby. Les hausses de prix constantes faisaient le Une, et j\u2019ai voulu rassembler une communaut\u00e9 de consommateurs attentifs aux prix afin de les aider \u00e0 faire des \u00e9conomies. Mais gr\u00e2ce \u00e0 notre contenu (vid\u00e9o) fun sur les promotions, la plateforme s\u2019est d\u00e9velopp\u00e9e plus rapidement que pr\u00e9vu. Sur notre site web et nos r\u00e9seaux sociaux, nous touchons aujourd\u2019hui jusqu\u2019\u00e0 1,7 million de Belges par mois avec notre m\u00e9thode unique et virale de diffusion organique et sponsoris\u00e9e de promotions.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La vid\u00e9o est d\u00e9sormais la norme<\/h2>\n\n\n\n<p>L\u2019ann\u00e9e derni\u00e8re, une \u00e9tude du Centre d\u2019information sur les m\u00e9dias (CIM) a d\u00e9montr\u00e9 que la vid\u00e9o \u00e9tait le format pr\u00e9f\u00e9r\u00e9 des Belges. \u00ab&nbsp;J\u2019ai \u00e9t\u00e9 surpris de constater que si peu de marques utilisaient ce support pour leurs promotions&nbsp;\u00bb, poursuit Gunther Devisch. \u00ab&nbsp;Nous nous sommes sp\u00e9cialis\u00e9s dans ce domaine ces derni\u00e8res ann\u00e9es et ces efforts portent aujourd\u2019hui leurs fruits. Nous ne croyons plus au d\u00e9pliant comme principal outil de communication des promotions. Nous sommes pr\u00e9sents en masse sur les r\u00e9seaux sociaux et nous constatons que nous pouvons toucher un groupe de plus en plus important de personnes int\u00e9ress\u00e9es par du contenu vid\u00e9o \u00e0 la fois divertissant et non intrusif. Nous commen\u00e7ons par imaginer des \u201caccroches\u201d amusantes, puis je cr\u00e9e avec mon \u00e9quipe le contenu vid\u00e9o que nous utilisons pour propager les promotions aupr\u00e8s de ceux qui les recherchent \u00e0 ce moment-l\u00e0.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">403 airfryers vendus via TikTok<\/h2>\n\n\n\n<p>\u00ab&nbsp;En 2024, nous avons par exemple vendu 403 airfryers de mani\u00e8re 100% organique par le biais de notre cha\u00eene TikTok. Nous avons ensuite \u00e9tendu les m\u00eames accroches et le m\u00eame style de communication \u00e0 nos autres canaux (Facebook, Instagram, site web et newsletter) et fini par vendre 952 airfryers pour notre client. Ce succ\u00e8s nous a fait r\u00e9fl\u00e9chir et notre conclusion est simple&nbsp;:&nbsp; \u201cpeople buy from people\u201d. Nous sommes presque certains que si la marque avait communiqu\u00e9 la m\u00eame promotion d\u2019une mani\u00e8re traditionnelle, corporate, elle n\u2019aurait jamais eu le m\u00eame impact&nbsp;\u00bb, affirme Gunther Devisch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Authenticit\u00e9<\/h2>\n\n\n\n<p>\u00ab&nbsp;Je suis persuad\u00e9 que la force de Chasseurs de Promos r\u00e9side dans notre authenticit\u00e9. Notre fa\u00e7on unique de communiquer les promotions n\u2019est pas \u00e0 la port\u00e9e des grandes marques et des retailers. De plus, notre communaut\u00e9 constitue un m\u00e9canisme de r\u00e9tention. Des gens se rendent chaque jour sur notre site et nos r\u00e9seaux sociaux pour d\u00e9couvrir les meilleures promotions. En 2024, nous avons ainsi atteint plus de 22 millions de moments de contacts par an pour une cha\u00eene de supermarch\u00e9s bien connue, juste en communiquant leurs brochures promotionnelles de mani\u00e8re coh\u00e9rente sur nos canaux&nbsp;\u00bb, souligne Gunther Devisch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des partenariats fond\u00e9s sur la performance<\/h2>\n\n\n\n<p>\u00ab&nbsp;Nous concluons actuellement des partenariats fond\u00e9s sur la performance avec plusieurs agences et marques. Au d\u00e9but de l\u2019ann\u00e9e, nous avons lanc\u00e9 un mod\u00e8le bas\u00e9 sur la performance qui offre \u00e0 nos partenaires une audience garantie pour la distribution virale de leurs promotions par le biais de notre technologie et de nos r\u00e9seaux sociaux. La plupart d\u2019entre eux sont \u00e9galement fans de notre public cible parce qu\u2019en tant qu\u2019entreprise de m\u00e9dias, nous nous concentrons \u00e0 100% sur les responsables des achats au sein du m\u00e9nage. Ceux qui veulent vraiment se faire remarquer avec leurs promotions cette ann\u00e9e doivent faire appel \u00e0 <a href=\"https:\/\/www.promojagers.be\/\">Chasseurs de Promos<\/a>&nbsp;\u00bb, conclut Gunther Devisch.<\/p>\n\n\n\n<p>Plus d\u2019informations&nbsp;: <a href=\"https:\/\/www.promojagers.be\/fr\">https:\/\/www.promojagers.be\/fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peu de marques utilisent encore la vid\u00e9o en support de leurs promotions. Et elles ont tort \u00e0 en croire les Chasseurs de Promos : gr\u00e2ce \u00e0 son mod\u00e8le fond\u00e9 sur la performance, la plateforme en ligne offre une audience garantie aux marques et aux agences. <\/p>\n","protected":false},"author":3,"featured_media":113259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1516],"topic":[488,318],"region":[],"class_list":["post-113261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-promojagers","topic-marketing","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u2019un simple hobby \u00e0 plus d\u2019un million 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