{"id":113375,"date":"2025-02-17T17:26:33","date_gmt":"2025-02-17T16:26:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113375"},"modified":"2025-12-19T15:19:54","modified_gmt":"2025-12-19T14:19:54","slug":"comment-kiabi-se-dirige-verse-le-point-de-bascule-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/comment-kiabi-se-dirige-verse-le-point-de-bascule-en-belgique\/","title":{"rendered":"Comment Kiabi se dirige vers \u00ab le point de bascule \u00bb en Belgique"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113321\" data-id=\"113321\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-49.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Magasin-laboratoire Kiabi Village \u00e0 Lezennes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113319\" data-id=\"113319\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-48-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-48-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-48-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-48-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-48-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-35-48.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Magasin-laboratoire Kiabi Village \u00e0 Lezennes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113331\" data-id=\"113331\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Magasin-laboratoire Kiabi Village \u00e0 Lezennes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113327\" data-id=\"113327\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-1-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-1-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-1-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-1-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-1-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-1.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Magasin-laboratoire Kiabi Village \u00e0 Lezennes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113325\" data-id=\"113325\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-2-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-2-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-2-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-2-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-2-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-2.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">E-r\u00e9servation au magasinn Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113323\" data-id=\"113323\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-3-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-3-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-3-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-3-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-3-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-3.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Caisse automatique au magasin Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113339\" data-id=\"113339\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-2-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-2-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-2-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-2-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-2-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-2.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Concept Green Room \u00e0 Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113359\" data-id=\"113359\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-4-kopie-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-4-kopie-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-4-kopie-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-4-kopie-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-4-kopie-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-54-4-kopie.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Concept Green Room \u00e0 Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113369\" data-id=\"113369\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-58-1-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-58-1-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-58-1-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-58-1-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-58-1-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-58-1.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Coin r\u00e9paration et personalisation au magasin Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113345\" data-id=\"113345\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Coin r\u00e9paration et personalisation au magasin Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113367\" data-id=\"113367\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-57-1-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-57-1-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-57-1-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-57-1-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-57-1-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-57-1.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Coin r\u00e9paration et personalisation au magasin Kiabi Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113337\" data-id=\"113337\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-56.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Beebs by Kiabi<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113335\" data-id=\"113335\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-3-1-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-3-1-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-3-1-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-3-1-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-3-1-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-55-3-1.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Beebs by Kiabi<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-113343\" data-id=\"113343\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-59-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-59-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-59-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-59-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-59-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/PHOTO-2025-02-11-14-36-59.jpg 900w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Si <strong>Kiabi <\/strong>a enregistr\u00e9 une croissance totale de 5 % l\u2019ann\u00e9e pass\u00e9e, la progression en Belgique \u00e9tait m\u00eame de 24 %. Des chiffres spectaculaires dans une ann\u00e9e de la mode morose, gr\u00e2ce en partie \u00e0 l\u2019expansion. Mathieu Loyez, leader de l&rsquo;\u00e9quipe digital marketing, et J\u00e9r\u00f4me Calonne, dirigeant de Kiabi Belgique, d\u00e9voilent en exclusivit\u00e9 l&#8217;emplacement du prochain magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois nouveaux magasins en 2025<\/h2>\n\n\n\n<p>Au mois d\u2019avril, Kiabi a ouvert son premier magasin belge en affiliation \u00e0 Hannut, pr\u00e8s de la fronti\u00e8re flamande et de Li\u00e8ge. En septembre, ce fut le tour de Marche-en-Famenne (\u00ab une zone o\u00f9 nous \u00e9tions tr\u00e8s attendus \u00bb) et la marque s\u2019est \u00e9galement d\u00e9velopp\u00e9e au sein des hypermarch\u00e9s <strong>Cora<\/strong>. Aujourd\u2019hui, tous les hypermarch\u00e9s Cora en Belgique sont \u00e9quip\u00e9s d\u2019un Kiabi.<\/p>\n\n\n\n<p>Toutefois, selon Mathieu Loyez, la croissance n\u2019est pas uniquement li\u00e9e \u00e0 l\u2019expansion. La soci\u00e9t\u00e9 ne d\u00e9voile pas de chiffres comparables, ni la rentabilit\u00e9, mais confirme que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kiabi-grandit-dun-quart-en-belgique\/\">les performances d\u00e9passent les attentes<\/a>. \u00ab Nous restons vraiment fid\u00e8les \u00e0 notre mod\u00e8le hybride pour \u00eatre toujours plus proches de nos clients et leur offrir diff\u00e9rents formats de distribution. \u00bb<\/p>\n\n\n\n<p>Ainsi, Kiabi pr\u00e9voit d&rsquo;ouvrir environ trois nouveaux points de vente par an en Wallonie et \u00e0 Bruxelles jusqu&rsquo;en 2027. \u00ab Fin avril, le prochain magasin ouvrira ses portes \u00e0 Herstal, o\u00f9 nous sommes ravis de nous implanter. Les n\u00e9gociations sont encore en cours pour les deux autres, entre autres avec des candidats \u00e0 la franchise. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La moiti\u00e9 des familles en Kiabi<\/h2>\n\n\n\n<p>La Flandre devra n\u00e9anmoins patienter jusqu\u2019en 2027, d\u00e9clare le PDG J\u00e9r\u00f4me Calonne. Kiabi y avait d\u00e9j\u00e0 tent\u00e9 sa chance en 2018, avec l\u2019ouverture d\u2019un premier magasin au centre de Bruges, mais celui-ci a d\u00fb \u00eatre ferm\u00e9. \u00ab Le march\u00e9 est diff\u00e9rent et les habitudes de consommation sont distinctes. Chez Kiabi, on fait les choses pos\u00e9ment, donc oui, nous y reviendrons, mais pas tout de suite. \u00bb<\/p>\n\n\n\n<p>Id\u00e9alement, Kiabi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kiabi-prevoit-huit-ouvertures-et-simplantera-en-flandre\/\">s\u2019attaquerait \u00e0 la Flandre avec un partenaire<\/a>, mais l\u00e0 aussi, des diff\u00e9rences culturelles entrent en jeu. \u00ab La porte est grande ouverte aux candidats franchis\u00e9s, mais j\u2019ai rencontr\u00e9 beaucoup d&rsquo;entrepreneurs flamands qui n&rsquo;aiment pas \u00eatre li\u00e9s \u00e0 une marque. Ils pr\u00e9f\u00e8rent cr\u00e9er leur propre assortiment et effectuer leurs achats eux-m\u00eames. \u00bb<\/p>\n\n\n\n<p>Or, c\u2019est avant tout une question de frais : la cha\u00eene de magasins aux petits prix doit rester vigilante quant au montant des loyers. La marque s\u2019installe en effet surtout en p\u00e9riph\u00e9rie ou dans les centres commerciaux. \u00ab Il faut surtout doubler tous les m\u00e9tiers et fonctions, et savoir bien acculturer l&rsquo;\u00e9quipe n\u00e9erlandophone. Pour en \u00eatre capable, il faut atteindre un certain seuil sur la partie francophone. \u00bb<\/p>\n\n\n\n<p>Selon Loyez et Calonne, ce point de bascule interviendrait en 2027. \u00ab Avec seulement 19 points de vente, nous habillons d\u00e9j\u00e0 quatre familles (belges francophones) sur dix. C\u2019est \u00e9norme. Cette ann\u00e9e, nous visons une famille sur deux, et en 2027, nous voudrions habiller sept familles francophones sur dix. Il y a donc encore un vrai potentiel en Belgique francophone, avant de se tourner vers la Flandre. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les Flamands tiennent \u00e0 l&rsquo;ind\u00e9pendance<\/h2>\n\n\n\n<p>\u00ab N\u2019oublions pas que Kiabi est d\u00e9j\u00e0 pr\u00e9sent en Flandre, via le site Internet \u00bb, remarque n\u00e9anmoins Mathieu Loyez. \u00ab C\u2019est m\u00eame la r\u00e9gion qui progresse le plus pour Kiabi Belgique : un quart des commandes en ligne sont pass\u00e9es par des consommateurs flamands. Surtout, l\u2019offre enfant-b\u00e9b\u00e9 a un potentiel important en Flandre, avec notamment une demande importante \u00e0 Anvers. \u00bb<\/p>\n\n\n\n<p>Soulignant l&rsquo;importance strat\u00e9gique de l\u2019omnicanalit\u00e9 chez Kiabi, le service de r\u00e9servation en ligne est \u00ab hyper pl\u00e9biscit\u00e9 \u00bb par les clients belges. L\u2019e-r\u00e9servation repr\u00e9sente 30 % du chiffre d&rsquo;affaires en ligne, lequel contribue pour sa part \u00e0 hauteur de 30 % au chiffre d&rsquo;affaires global du pays. Ce service permet de r\u00e9server des produits que les collaborateurs pr\u00e9parent, ainsi qu&rsquo;une taille sup\u00e9rieure et une taille inf\u00e9rieure, dans une cabine d&rsquo;essayage sp\u00e9cialement pr\u00e9vue \u00e0 cet effet.<\/p>\n\n\n\n<p>\u00ab Parfait pour les familles, car emmener des enfants en magasin c\u2019est souvent la gal\u00e8re \u00bb, selon Calonne. \u00ab Par rapport \u00e0 la taille du pays, la Belgique est un des rares march\u00e9s \u00e0 offrir ce service, puisque le trajet logistique permet aux clients de commander jusqu\u2019\u00e0 21h et de l\u2019obtenir le lendemain d\u00e8s 10h en magasin. \u00bb<\/p>\n\n\n\n<p>En mars, la nouvelle application Kiabi sera \u00e9galement propos\u00e9e en Belgique. Puis, en mai, le programme d&rsquo;engagement revisit\u00e9 fera ses d\u00e9buts, alliant remises et exp\u00e9riences. Loyez explique : \u00ab Si je laisse par exemple un avis client sur le site, parce que je fais un achat de seconde main, je suis r\u00e9compens\u00e9 en points que je peux utiliser pour aller au cin\u00e9ma en famille, pour une s\u00e9ance de yoga pour mamans, etc. Il y aura tout un catalogue destin\u00e9 aux familles belges. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi Kiabi r\u00e9duit sa gamme<\/h2>\n\n\n\n<p>Globalement, Kiabi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kiabi-cherche-a-croitre-en-se-transformant-en-plateforme-familiale\/\">cherche \u00e0 r\u00e9duire sa gamme de produits<\/a>. Au lieu de proposer une multitude de r\u00e9f\u00e9rences en perp\u00e9tuelle rotation, la marque privil\u00e9gie des articles intemporels et de meilleure qualit\u00e9. Cette d\u00e9marche doit permettre d\u2019optimiser la production et de r\u00e9duire les co\u00fbts, tout en garantissant des prix bas. L\u2019objectif est \u00e9galement d&rsquo;\u00e9duquer les clients \u00e0 une consommation plus responsable en leur proposant des v\u00eatements durables et de seconde main, tout en int\u00e9grant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kiabi-permet-de-personnaliser-et-de-reparer-les-vetements\/\">des services de r\u00e9paration et de personalisation<\/a>.<\/p>\n\n\n\n<p>Selon la nouvelle strat\u00e9gie cr\u00e9ative, Kiabi distingue les produits dont les consommateurs ont besoin et ceux destin\u00e9s aux achats plaisir. A terme, la marque souhaite capter un maximum de ces achats \u00ab coup de c\u0153ur \u00bb en seconde main, via <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kiabi-lance-le-concept-doccasion-beebs-by-kiabi\/\">la plateforme d&rsquo;occasion Beebs by Kiabi r\u00e9cemment rachet\u00e9e<\/a> ou via des collections \u00ab upcycling \u00bb de cr\u00e9ateurs locaux comme le &lsquo;Green Room&rsquo; actuellement test\u00e9 dans le magasin-laboratoire de Kiabi Village \u00e0 Lezennes, pr\u00e8s de Lille.<\/p>\n\n\n\n<p>Selon J\u00e9r\u00f4me Calonne, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/interview-jerome-calonne-kiabi-avec-loccasion-nous-reduisons-notre-empreinte-ecologique\/\">ce mod\u00e8le circulaire est l\u2019avenir de la mode<\/a> et s&rsquo;inscrit fermement dans la strat\u00e9gie de la marque pour les dix prochaines ann\u00e9es. \u00ab Notre mission est d\u2019accompagner nos clients dans un changement de consommation tout en continuant \u00e0 se faire plaisir. Parce qu&rsquo;en fin de compte, si l&rsquo;on veut changer nos habitudes de consommation, cela ne doit pas pour autant \u00eatre ennuyeux. Notre objectif est qu&rsquo;\u00e0 l&rsquo;avenir, 100 % des familles belges, francophones et n\u00e9erlandophones puissent d\u00e9couvrir une marque durable au juste prix. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si Kiabi a enregistr\u00e9 une croissance totale de 5 % l\u2019ann\u00e9e pass\u00e9e, la progression en Belgique \u00e9tait m\u00eame de 24 %. Des chiffres spectaculaires dans une ann\u00e9e de la mode morose, gr\u00e2ce en partie \u00e0 l\u2019expansion. Mathieu Loyez, leader de l&rsquo;\u00e9quipe digital marketing, et J\u00e9r\u00f4me Calonne, dirigeant de Kiabi Belgique, d\u00e9voilent en exclusivit\u00e9 l&#8217;emplacement du [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":113321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[216],"topic":[198,276,643],"region":[226,342],"class_list":["post-113375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-kiabi","topic-e-commerce","topic-expansion","topic-interview","region-belgique","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Kiabi se dirige vers \u00ab le point de bascule \u00bb en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/comment-kiabi-se-dirige-verse-le-point-de-bascule-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Kiabi se dirige vers \u00ab le point de bascule \u00bb en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Si Kiabi a enregistr\u00e9 une croissance totale de 5 % l\u2019ann\u00e9e pass\u00e9e, la progression en Belgique \u00e9tait m\u00eame de 24 %. Des chiffres spectaculaires dans une ann\u00e9e de la mode morose, gr\u00e2ce en partie \u00e0 l\u2019expansion. 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