{"id":113582,"date":"2025-02-19T11:28:10","date_gmt":"2025-02-19T10:28:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113582"},"modified":"2025-02-20T09:21:29","modified_gmt":"2025-02-20T08:21:29","slug":"lidl-devient-le-premier-supermarche-a-ouvrir-une-boutique-tiktok","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-devient-le-premier-supermarche-a-ouvrir-une-boutique-tiktok\/","title":{"rendered":"Lidl devient le \u00ab\u00a0premier supermarch\u00e9\u00a0\u00bb \u00e0 ouvrir une boutique TikTok"},"content":{"rendered":"\n<p><strong>Lidl<\/strong> lance une offre exclusive sur <strong>TikTok <\/strong>au Royaume-Uni. C&rsquo;est la premi\u00e8re cha\u00eene de supermarch\u00e9s britannique \u00e0 utiliser la plateforme de m\u00e9dias sociaux comme canal de vente, avec une promotion sp\u00e9ciale pour les amateurs de sport et de fitness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des offres exclusivement en ligne<\/h2>\n\n\n\n<p>Lidl franchit une nouvelle \u00e9tape dans le retail num\u00e9rique en devenant le premier supermarch\u00e9 du Royaume-Uni \u00e0 proposer des produits via TikTok Shop. \u00c0 partir du 20 f\u00e9vrier, les consommateurs pourront acheter un pack exclusif \u00ab High Protein \u00bb pour seulement 5 livres. Pourtant, la valeur du pack est plus de six fois sup\u00e9rieure, d\u00e9passant les 30 livres (34,8 euros). Ce pack prot\u00e9in\u00e9 contient notamment de la poudre de lactos\u00e9rum et des chips souffl\u00e9es \u00e0 base de pommes de terre, ciblant les consommateurs suivant un r\u00e9gime riche en prot\u00e9ines.<\/p>\n\n\n\n<p>La promotion est cependant temporaire et sert principalement de coup publicitaire : seulement 3 000 packs seront disponibles, et l&rsquo;int\u00e9gralit\u00e9 des b\u00e9n\u00e9fices sera revers\u00e9e \u00e0 la NSPCC, une organisation caritative britannique pour les enfants. Avec cette initiative, Lidl r\u00e9pond \u00e0 la fois \u00e0 la popularit\u00e9 croissante des aliments fonctionnels et \u00e0 la transition vers les r\u00e9seaux sociaux comme canal de vente. Selon Joanna Gomer, Directrice Marketing de Lidl UK, le discounter souhaite utiliser TikTok pour pr\u00e9senter de nouvelles gammes de produits.<\/p>\n\n\n\n<p>La cha\u00eene de supermarch\u00e9s exp\u00e9rimente r\u00e9guli\u00e8rement des strat\u00e9gies de vente innovantes au Royaume-Uni. En ao\u00fbt 2024, Lidl avait lanc\u00e9 la \u00ab Mystery Box \u00bb, une bo\u00eete surprise vendue 20 livres (23,2 euros), avec une valeur r\u00e9elle d\u00e9passant les 100 livres (116 euros).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl lance une offre exclusive sur TikTok au Royaume-Uni. C&rsquo;est la premi\u00e8re cha\u00eene de supermarch\u00e9s britannique \u00e0 utiliser la plateforme de m\u00e9dias sociaux comme canal de vente, avec une promotion sp\u00e9ciale pour les amateurs de sport et de fitness.<\/p>\n","protected":false},"author":5,"featured_media":103787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204,651],"topic":[198,488],"region":[381],"class_list":["post-113582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","company-tiktok","topic-e-commerce","topic-marketing","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl devient le &quot;premier supermarch\u00e9&quot; \u00e0 ouvrir une boutique TikTok - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl lance une offre exclusive sur TikTok au Royaume-Uni. 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