{"id":11367,"date":"2015-12-09T08:33:36","date_gmt":"2015-12-09T08:33:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/dici-5-ans-le-smartphone-sera-superflu-et-9-autres-tendances\/"},"modified":"2015-12-09T08:33:36","modified_gmt":"2015-12-09T08:33:36","slug":"dici-5-ans-le-smartphone-sera-superflu-et-9-autres-tendances","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/dici-5-ans-le-smartphone-sera-superflu-et-9-autres-tendances\/","title":{"rendered":"\u00ab D\u2019ici 5 ans le smartphone sera superflu \u00bb (et 9 autres tendances)"},"content":{"rendered":"

10 \u00ab hot consumer trends \u00bb qui se poursuivront en 2016<\/h2>\n

L\u2019agonie du smartphone d\u2019ici 5 ans est l\u2019une des tendances du futur les plus frappantes qui ressort d\u2019une\u00a0\u00e9tude repr\u00e9sentative men\u00e9e par Ericsson Consumer Lab<\/a> aupr\u00e8s de 1,1 milliard de personnes dans 24 pays et aupr\u00e8s de 46 millions d\u2019utilisateurs de smartphone dans 10 grandes villes du monde. Un aper\u00e7u des principales tendances observ\u00e9es :<\/p>\n

1.Sharing<\/span> : quatre personnes sur cinq per\u00e7oivent d\u00e9j\u00e0 les avantages qu\u2019offre l\u2019\u00e9conomie du partage. Au niveau mondial une personne sur trois partage des chambres, de voitures ou des v\u00e9los.<\/p>\n

2.Streaming natives<\/span>: les ados sont les plus nombreux, parmi toutes les cat\u00e9gories d\u2019\u00e2ge, \u00e0 regarder des vid\u00e9os sur YouTube<\/strong> ; 46% des 16 \u00e0 19 ans surfent sur YouTube au moins une heure par jour.<\/p>\n

3.Fin de l\u2019\u00e9cran du smartphone<\/span> : l\u2019intelligence artificielle connectera les appareils entre eux sans passer par l\u2019\u00e9cran du smartphone. Un utilisateur sur deux estime que d\u2019ici cinq ans le smartphone sera superflu.<\/p>\n

4.Le monde virtuel deviendra r\u00e9alit\u00e9<\/span> dans notre vie quotidienne : des \u00e9couteurs qui nous permettent de suivre des comp\u00e9tions sportives comme si nous y \u00e9tions, des conversation vid\u00e9o qui nous donnent l\u2019impression d\u2019\u00eatre r\u00e9ellement r\u00e9unis autour de la table, 45% se voient m\u00eame imprimer des repas.<\/p>\n

5.Maisons intelligentes<\/span> : 55% des utilisateurs de smartphone pensent que d\u2019ici cinq ans les maisons seront \u00e9quip\u00e9es de capteurs, capables de d\u00e9tecter \u00e0 temps des fuites, des moisissures et des probl\u00e8mes d\u2019\u00e9lectricit\u00e9.<\/p>\n

6.Navetteurs intelligents<\/span> : les navetteurs veulent exploiter leur temps au mieux et ne plus se sentir inutiles durant leurs trajets. Les services devront donc \u00eatre adapt\u00e9s aux pr\u00e9f\u00e9rences personnelles des voyageurs (actualisation des infos de voyage \u00e0 l\u2019aide des donn\u00e9es personnelles du voyageur, personnalisation des modes de paiement, etc.)<\/p>\n

\u00a0<\/p>\n

7.Chatter en cas d\u2019urgence<\/span> : les consommateurs pr\u00e9f\u00e8rent les r\u00e9seaux sociaux plut\u00f4t qu\u2019un num\u00e9ro d\u2019appel d\u2019urgence comme moyen de contacter les services de secours. Six personnes sur dix sont int\u00e9ress\u00e9es par des applis qui en temps de crise diffusent rapidement des informations (\u00e0 l\u2019exemple de l\u2019outil \u2018safety check\u2019 de Facebook<\/strong> lors des attentats \u00e0 Paris).<\/p>\n

8.Capteurs corporels<\/span> : des capteurs internes, qui mesurent notre \u00e9tat de sant\u00e9 physique, sont les gadgets par excellence du futur. Huit personnes sur dix disent vouloir utiliser des technologies capables d\u2019am\u00e9liorer leur perception sensorielle (la vue, la m\u00e9moire, l\u2019ou\u00efe).<\/p>\n

9.Le hacking et les virus<\/span> posent de plus en plus de probl\u00e8mes. Pourtant un utilisateur de smartphone sur cinq dit avoir davantage confiance dans une entreprise qui a d\u00e9j\u00e0 \u00e9t\u00e9 victime de hacking, mais qui depuis a solutionn\u00e9 le probl\u00e8me.<\/p>\n

10.La force du consommateur<\/span> : aujourd\u2019hui plus que jamais les consommateurs \u00e9changent des informations et pensent ainsi avoir un impact sur la soci\u00e9t\u00e9. Plus d\u2019une personne sur trois estime qu\u2019il est plus efficace de rappeler une entreprise corrompue \u00e0 l\u2019ordre online que d\u2019en avertir la police.<\/p>\n

\u00a0<\/p>\n

\u00ab M\u00eame si certaines de ces tendances peuvent para\u00eetre de l\u2019ordre de la science-fiction, l\u2019int\u00e9r\u00eat qu\u2019accordent les consommateurs aux nouvelles technologies et aux r\u00e9seaux intelligents ne cesse d\u2019augmenter. Les entreprises devront donc investir dans de nouveaux produits. Une \u00e9volution qui changera l\u2019industrie dans son ensemble et g\u00e9n\u00e9rera de nouveaux mod\u00e8les d\u2019entreprises \u00bb, conclut Saskia Van Uffelen, CEO d\u2019Ericsson Belux.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

10 \u00ab hot consumer trends \u00bb qui se poursuivront en 2016 L\u2019agonie du smartphone d\u2019ici 5 ans est l\u2019une des tendances du futur les plus frappantes qui ressort d\u2019une\u00a0\u00e9tude repr\u00e9sentative men\u00e9e par Ericsson Consumer Lab aupr\u00e8s de 1,1 milliard de personnes dans 24 pays et aupr\u00e8s de 46 millions d\u2019utilisateurs de smartphone dans 10 grandes […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\n\u00ab D\u2019ici 5 ans le smartphone sera superflu \u00bb (et 9 autres 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