{"id":113752,"date":"2025-02-21T16:11:39","date_gmt":"2025-02-21T15:11:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113752"},"modified":"2025-02-21T16:11:41","modified_gmt":"2025-02-21T15:11:41","slug":"le-supermarche-en-ligne-hopr-jette-leponge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-hopr-jette-leponge\/","title":{"rendered":"Le supermarch\u00e9 en ligne Hopr jette l&rsquo;\u00e9ponge"},"content":{"rendered":"\n<p>Le supermarch\u00e9 en ligne <strong>Hopr<\/strong>, bas\u00e9 dans le Limbourg, a ferm\u00e9 ses portes virtuelles ; un d\u00e9ploiement national ne s&rsquo;est jamais concr\u00e9tis\u00e9. L&rsquo;entrepreneur Stijn Martens parle n\u00e9anmoins d&rsquo;un \u00ab voyage d&rsquo;apprentissage \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fin d&rsquo;un chapitre<\/h2>\n\n\n\n<p>\u00ab Nous sommes d\u00e9sol\u00e9s, mais nous avons ferm\u00e9 d\u00e9finitivement notre supermarch\u00e9 en ligne Hopr. Malheureusement, nous n&rsquo;avons pas r\u00e9ussi \u00e0 le d\u00e9ployer \u00e0 l&rsquo;\u00e9chelle nationale. Nous vous remercions pour votre enthousiasme et votre int\u00e9r\u00eat. Ce fut un voyage formidable et surtout tr\u00e8s instructif ! \u00bb C&rsquo;est le seul message qui reste sur le site hopr.be.<\/p>\n\n\n\n<p>\u00ab La semaine derni\u00e8re, j&rsquo;ai d\u00e9finitivement ferm\u00e9 la porte virtuelle du supermarch\u00e9 en ligne Hopr. Une aventure pleine d&rsquo;innovation, de d\u00e9fis et de le\u00e7ons pr\u00e9cieuses \u00bb, rapporte M. Martens sur LinkedIn. \u00ab L&rsquo;entrepreneuriat, c&rsquo;est oser r\u00eaver, prendre des risques et parfois d\u00e9cider de laisser tomber. Bien que ce chapitre se termine, je reste fier de ce que nous avons accompli et de l&rsquo;impact que nous avons eu. \u00bb<\/p>\n\n\n\n<p>Hopr a \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/hopr-cloture-sa-periode-dessai-et-entre-en-service-a-hasselt-2\/\">lanc\u00e9 \u00e0 Hasselt en 2021<\/a>, avec l&rsquo;ambition d&rsquo;avoir une couverture nationale dans cinq ans. M. Martens esp\u00e9rait faire la diff\u00e9rence gr\u00e2ce \u00e0 un service de qualit\u00e9 sup\u00e9rieure et r\u00eavait de cr\u00e9er <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-supermarche-en-ligne-nest-quun-debut-stijn-martens-hopr-2\/\">une sorte de place de march\u00e9 pour la vente au d\u00e9tail de produits alimentaires<\/a>. En partie \u00e0 cause d&rsquo;un manque d&rsquo;envergure et d&rsquo;un niveau de prix un peu trop \u00e9lev\u00e9, le supermarch\u00e9 en ligne n&rsquo;a pas pu r\u00e9aliser ces ambitions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 en ligne Hopr, bas\u00e9 dans le Limbourg, a ferm\u00e9 ses portes virtuelles ; un d\u00e9ploiement national ne s&rsquo;est jamais concr\u00e9tis\u00e9. L&rsquo;entrepreneur Stijn Martens parle n\u00e9anmoins d&rsquo;un \u00ab voyage d&rsquo;apprentissage \u00bb.<\/p>\n","protected":false},"author":3,"featured_media":48518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1644],"topic":[1295,198],"region":[1065],"class_list":["post-113752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-hopr","topic-cessation","topic-e-commerce","region-flandre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le supermarch\u00e9 en ligne Hopr jette l&#039;\u00e9ponge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le supermarch\u00e9 en ligne Hopr, bas\u00e9 dans le Limbourg, a ferm\u00e9 ses portes virtuelles ; 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