{"id":113756,"date":"2025-02-21T16:28:55","date_gmt":"2025-02-21T15:28:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113756"},"modified":"2025-02-21T16:39:45","modified_gmt":"2025-02-21T15:39:45","slug":"filet-pur-un-puits-sans-fond","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-un-puits-sans-fond\/","title":{"rendered":"[Filet Pur] Un puits sans fond"},"content":{"rendered":"\n<p>Rocky Balboa est de retour&nbsp;: Sylvester Stallone r\u00e9side actuellement \u00e0 Zaventem, r\u00e9v\u00e8le Filet Pur \u2013 \u00e0 moins qu\u2019il s\u2019agisse d\u2019un sosie&nbsp;? Par contre, on peut se demander s\u2019ils ont vu le film \u00e0 Halle. Heureusement, B\u00e9bert vient \u00e0 notre secours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Superlatifs<\/h2>\n\n\n\n<p>\u00ab Le comeback de l\u2019ann\u00e9e\u00a0! \u00bb, pouvait-on lire sur LinkedIn. \u00ab Si c\u2019\u00e9tait un film, ce serait Rocky qui remonte sur le ring, avec la musique \u00e0 fond et les poings en l\u2019air. \u00bb Vous n\u2019aurez sans doute aucune peine \u00e0 vous imaginer les emojis qui accompagnaient le post (fus\u00e9es, klaxon, muscles\u2026). Car oui, certains grands enthousiastes \u2013 pour ne pas citer le directeur commercial Paul Peugnet par son nom \u2013 n\u2019ont laiss\u00e9 passer aucune occasion de se lancer dans une avalanche de superlatifs mercredi soir apr\u00e8s la publication des r\u00e9sultats annuels de <strong>Carrefour<\/strong>. Cela a d\u00fb \u00eatre une sacr\u00e9e f\u00eate.<\/p>\n\n\n\n<p>Car croyez-le ou non&nbsp;: m\u00eame sans ouverture dominicale g\u00e9n\u00e9ralis\u00e9e, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-belgique-renoue-avec-les-benefices\/\" target=\"_blank\" rel=\"noreferrer noopener\">les activit\u00e9s belges renouent avec les b\u00e9n\u00e9fices<\/a>, comme l\u2019avait solennellement promis Geoffroy Gersdorff, le Sylvester Stallone de Zaventem. Il n\u2019a peut-\u00eatre pas la carrure d\u2019un poids lourd, mais il a bien compris le message de Rocky Balboa&nbsp;: <em>Remember, the mind is your best muscle. <\/em><em>Big arms can move rocks, but big words can move mountains.<\/em> La force vient de l\u2019esprit, les grands discours peuvent d\u00e9placer des montagnes&#8230;.&nbsp;<em>Et le tour est jou\u00e9.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sans tabous<\/h2>\n\n\n\n<p>Et ce, malgr\u00e9 une baisse du chiffre d\u2019affaires et une contraction des parts de march\u00e9. Propre. Et cela tombe bien, puisqu\u2019Alexandre Bompard, le Mickey Goldmill de Massy, annonce une analyse approfondie et sans tabous de toutes les activit\u00e9s du groupe. Notre homme ne sait pas plus \u00e0 quel saint se vouer pour enfin faire remonter le cours de l\u2019action. Les investisseurs ne se sont en tout cas pas laiss\u00e9 impressionner par des r\u00e9sultats pourtant corrects. Il ne reste donc qu\u2019une issue&nbsp;: g\u00e9n\u00e9ralement, ils comprennent parfaitement le langage de la hache. Ou tirons-nous des conclusions h\u00e2tives&nbsp;? La premi\u00e8re mesure est en effet <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-veut-prendre-le-controle-total-de-la-branche-bresilienne\/\" target=\"_blank\" rel=\"noreferrer noopener\">une offre sur la branche br\u00e9silienne<\/a>.<\/p>\n\n\n\n<p>Les tabous, on ne conna\u00eet pas non plus \u00e0 Halle. Du moins si l\u2019on en croit les rumeurs persistantes&nbsp;: <strong>Colruyt Group<\/strong> se serait en-fin d\u00e9cid\u00e9 \u00e0&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-cherche-un-repreneur-pour-ses-supermarches-francais\/\" target=\"_blank\" rel=\"noreferrer noopener\">chercher un acheteur pour la centaine de supermarch\u00e9s fran\u00e7ais d\u00e9ficitaires<\/a>. Comment se sont-ils perdus l\u00e0-bas&nbsp;? M\u00eame s\u2019ils ne veulent pas l\u2019admettre pas ouvertement&nbsp;: \u00ab Nous sommes convaincus de la plus-value de nos activit\u00e9s en France \u00bb, affirme toujours le discours officiel. Bof, quelle est la plus-value d\u2019un puits sans fond&nbsp;? Stefan Goethaert devrait demander conseil au grand Stallone, qui a dit un jour&nbsp;: <em>Success is usually the culmination of controlling failure.<\/em> Le succ\u00e8s, c&rsquo;est souvent l&rsquo;art de g\u00e9rer ses pertes. Amen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plein les poches<\/h2>\n\n\n\n<p>Et parfois, il faut savoir prendre ses pertes. Car&nbsp;: <em>It ain&rsquo;t about how hard you hit. It&rsquo;s about how hard you can get hit and keep moving forward<\/em>. Ce qui compte, ce n\u2019est pas la force de tes coups, c\u2019est ce que tu peux encaisser en continuant d\u2019avancer. KO&nbsp;! Comme l\u2019a fait l&rsquo;Hasseltois Stijn Martens, qui pensait pouvoir rivaliser avec les Picnic et les Amazon de ce monde. Courageux, mais malheureusement&nbsp;:&nbsp;<strong>Hopr<\/strong>&nbsp;jette le gant. Le&nbsp;<em>pure<\/em>&nbsp;<em>player<\/em> n\u2019a jamais pu d\u00e9passer les fronti\u00e8res de son Limbourg natal et&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/onlinesupermarkt-hopr-gooit-de-handdoek\/\" target=\"_blank\" rel=\"noreferrer noopener\">a d\u00fb fermer irr\u00e9vocablement son supermarch\u00e9 virtuel la semaine derni\u00e8re<\/a>. L\u2019aventure a \u00e9t\u00e9 enrichissante, commente l\u2019entrepreneur. Ou pour comme le dit cette vieille chanson de carnaval limbourgeois (c&rsquo;est de saison)&nbsp;:&nbsp;<a href=\"https:\/\/youtu.be\/6VuioNzcogQ?si=kzrw_lH6RZFiyu4E\" target=\"_blank\" rel=\"noreferrer noopener\">Niet geschoten is altijd mis, qui ne tente rien n\u2019a rien<\/a>.<\/p>\n\n\n\n<p>Mais revenons \u00e0 l\u2019essentiel&nbsp;: si m\u00eame Carrefour, \u00e0 l\u2019instar de <strong>Jumbo<\/strong> par exemple, est aujourd\u2019hui rentable sur le march\u00e9 belge du retail (bien que nous ne sachions \u00e9videmment pas <em>\u00e0 quel point<\/em>), plus personne n\u2019est dans le rouge, n\u2019est-ce pas&nbsp;? Mais alors, toutes ces j\u00e9r\u00e9miades sur le pouvoir d\u2019achat, l\u2019inflation, les co\u00fbts, la concurrence et la pression sur les prix, nous pouvons parfaitement les ignorer&nbsp;? Du th\u00e9\u00e2tre, des gesticulations pour la galerie&nbsp;? La situation n\u2019a jamais \u00e9t\u00e9 aussi rose au pays des supermarch\u00e9s. Tout le monde s\u2019en met plein les poches&nbsp;! \u00c0 croire que m\u00eame <strong>Cora<\/strong> va sortir la t\u00eate de l\u2019eau, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/cora-realise-des-gains-defficacite-avec-too-good-to-go\/\" target=\"_blank\" rel=\"noreferrer noopener\">gr\u00e2ce aux nombreuses heures de travail que permet d\u2019\u00e9conomiser<\/a> ce nouvel outil de <strong>Too Good To Go<\/strong>. Ils reviennent de loin, en tout cas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 fond la forme<\/h2>\n\n\n\n<p>Le nouveau rapport de McKinsey sur le retail est donc \u00e0 c\u00f4t\u00e9 de la plaque. Selon ces experts, les marges des supermarch\u00e9s&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-europeens-voient-leurs-marges-se-reduire-davantage\/\" target=\"_blank\" rel=\"noreferrer noopener\">vont en effet continuer \u00e0 r\u00e9tr\u00e9cir comme des filets de poulet aux hormones dans une po\u00eale \u00e0 frire au cours des cinq prochaines ann\u00e9es<\/a>. Ce qu\u2019ils d\u00e9montrent \u00e0 l\u2019aide d\u2019un nombre impressionnant de graphiques incompr\u00e9hensibles et de chiffres derri\u00e8re la virgule, mais cette soi-disant \u00e9tude a bien s\u00fbr tout faux. De l&rsquo;alarmisme injustifi\u00e9. Un argumentaire purement commercial. Je vais vous dire qui va voir ses marges s\u2019\u00e9vaporer au cours des ann\u00e9es \u00e0 venir&nbsp;: les abrutis qui embauchent des consultants hors de prix d\u2019<em>emsiekensie<\/em> apr\u00e8s avoir lu cet article. Ne venez pas dire que Filet Pur ne vous avait pas pr\u00e9venu.<\/p>\n\n\n\n<p>Une des menaces cit\u00e9es dans cette \u00e9tude\u00a0: le recours massif aux r\u00e9gimes \u00e0 base de GLP-1 par les ob\u00e8ses dans les ann\u00e9es \u00e0 venir. Et ceux qui ne mangent qu\u2019une demi-assiette ne remplissent que la moiti\u00e9 d\u2019un caddie. <strong>Albert Heijn<\/strong> n\u2019a pas eu besoin de ce conseil co\u00fbteux\u00a0: le myst\u00e9rieux <em>teaser<\/em> de la semaine derni\u00e8re s\u2019av\u00e8re \u00eatre le coup d\u2019envoi d\u2019une campagne massive <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-helpt-vlamingen-met-gezondere-voedingskeuzes\/\" target=\"_blank\" rel=\"noreferrer noopener\">destin\u00e9e \u00e0 remettre tous les Flamands en forme olympique<\/a>, tout \u00e0 fait dans la lign\u00e9e \u00e0 la philosophie du boxeur hollywoodien\u00a0: <em>I can change, and you can change, everybody can change!<\/em><\/p>\n\n\n\n<p>\u00c0 petits pas, certes, mais tout le monde sait qu\u2019un match de boxe se gagne avec le jeu de jambes. Je vais donc remplacer les chips par des olives \u00e0 mon prochain ap\u00e9ro, histoire de donner le bon exemple. Pas vous&nbsp;? \u00c0 la semaine prochaine&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/newsletter\/\">L&rsquo;actualit\u00e9 alimentaire dans votre bo\u00eete aux lettres \u00e9lectronique tous les vendredis ? Abonnez-vous gratuitement \u00e0 notre lettre d&rsquo;information ici !<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rocky Balboa est de retour\u00a0: Sylvester Stallone r\u00e9side actuellement \u00e0 Zaventem, r\u00e9v\u00e8le Filet Pur \u2013 \u00e0 moins qu\u2019il s\u2019agisse d\u2019un sosie\u00a0? Par contre, on peut se demander s\u2019ils ont vu le film \u00e0 Halle. Heureusement, B\u00e9bert vient \u00e0 notre secours.<\/p>\n","protected":false},"author":3,"featured_media":113733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,87,141,931,1644],"topic":[205,386],"region":[],"class_list":["post-113756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-carrefour","company-colruyt-group","company-cora","company-hopr","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] Un puits sans fond - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du 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