{"id":113977,"date":"2025-02-25T15:40:20","date_gmt":"2025-02-25T14:40:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113977"},"modified":"2025-02-25T15:40:36","modified_gmt":"2025-02-25T14:40:36","slug":"colruyt-group-ouvrira-tous-les-magasins-okay-le-dimanche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-group-ouvrira-tous-les-magasins-okay-le-dimanche\/","title":{"rendered":"Colruyt Group ouvrira tous les magasins Okay le dimanche"},"content":{"rendered":"\n<p><strong>Colruyt Group<\/strong> souhaite ouvrir tous les magasins Okay le dimanche matin afin de r\u00e9pondre \u00e0 la demande des clients qui souhaitent faire leurs achats n&rsquo;importe quel jour de la semaine. Le d\u00e9taillant consultera les partenaires sociaux \u00e0 ce sujet dans les mois \u00e0 venir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des conditions de concurrence modifi\u00e9es<\/h2>\n\n\n\n<p>En tant que formule de magasin de proximit\u00e9 proposant une large gamme de produits frais, tels que du pain fra\u00eechement cuit et des pistolets, Colruyt Group estime qu&rsquo;Okay est la formule de choix pour r\u00e9pondre \u00e0 l&rsquo;\u00e9volution des besoins des consommateurs. Le d\u00e9taillant communiquera plus tard sur la date \u00e0 laquelle les magasins pourront effectivement ouvrir le dimanche.<\/p>\n\n\n\n<p>L&rsquo;annonce n&rsquo;est pas tr\u00e8s surprenante : depuis que la grande majorit\u00e9 des magasins <strong>Delhaize<\/strong> privatis\u00e9s ouvrent le dimanche, l&rsquo;environnement concurrentiel en Belgique a chang\u00e9 et il devient d\u00e9savantageux pour les concurrents de ne pas ouvrir le dimanche. <strong>Carrefour <\/strong>a lui aussi d\u00e9j\u00e0 annonc\u00e9 son intention <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-veut-ouvrir-ses-hypermarches-le-dimanche\/\">d&rsquo;ouvrir ses magasins int\u00e9gr\u00e9s le dimanche<\/a>, alors que le gouvernement De Wever cherche \u00e0 assouplir les r\u00e8gles relatives aux heures d&rsquo;ouverture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des achats plus flexibles<\/h2>\n\n\n\n<p>\u00ab De plus en plus, les clients privil\u00e9gient une exp\u00e9rience d\u2019achat flexible, et ce, tout au long de la semaine, y compris le dimanche \u00bb, d\u00e9clare Christophe Dehandschutter, directeur g\u00e9n\u00e9ral d&rsquo;Okay, \u00ab&nbsp;Nous constatons que cette tendance se poursuit et que le march\u00e9 \u00e9volue dans ce sens. En tant que leader du secteur et unique distributeur belge, Colruyt Group entend r\u00e9pondre \u00e0 cette nouvelle attente des consommateurs en ouvrant tous les magasins Okay le dimanche matin. \u00bb<\/p>\n\n\n\n<p>Okay compte 146 magasins et 2 450 employ\u00e9s. Au sein de Colruyt Group, les 22 magasins Okay City, les 3 Okay Directs, les 4 march\u00e9s Cru, certains CoMarch\u00e9s et plus de 200 magasins franchis\u00e9s Spar ouvrent d\u00e9j\u00e0 le dimanche. Colruyt Meilleurs Prix ouvre aussi souvent des magasins dans les r\u00e9gions touristiques (c\u00f4te et Ardennes) le dimanche matin pendant les p\u00e9riodes de forte affluence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group souhaite ouvrir tous les magasins Okay le dimanche matin afin de r\u00e9pondre \u00e0 la demande des clients qui souhaitent faire leurs achats n&rsquo;importe quel jour de la semaine. Le d\u00e9taillant consultera les partenaires sociaux \u00e0 ce sujet dans les mois \u00e0 venir. <\/p>\n","protected":false},"author":3,"featured_media":113974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[],"region":[226],"class_list":["post-113977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-okay","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group ouvrira tous les magasins Okay le dimanche - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group souhaite ouvrir tous les magasins Okay le 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