Locatus<\/strong>, fournisseur d\u2019informations pour le retail. Il y a sept ans seuls 15,6% de tous les magasins en Belgique \u00e9taient des filiales de grandes cha\u00eenes de magasins, alors qu\u2019aujourd\u2019hui le degr\u00e9 de filialisation dans notre pays atteint presque 24%.<\/p>\n\u00ab Pourtant vers 2012 la tendance s\u2019est invers\u00e9e. Avant 2012 il \u00e9tait question d\u2019une augmentation de plus de 1 point de pourcentage par an. A partir de 2012 cette progression s\u2019est r\u00e9duite de moiti\u00e9 \u00e0 0,5 ou 0,6 point de pourcentage par an \u00bb, pr\u00e9cise Nicole Dirksen-Janken de Locatus.<\/p>\n
Pr\u00e8s d\u2019un sur quatre semble peu, mais ces cha\u00eenes de magasins s\u2019accaparent les plus grandes surfaces commerciales. \u00ab En termes de m\u00b2 de surface commerciale le degr\u00e9 de filialisation s\u2019\u00e9l\u00e8ve \u00e0 plus du double. En effet les plus grands magasins sont souvent des filiales de grandes cha\u00eenes. Pr\u00e8s de 52% de la surface commerciale totale dans le retail est occup\u00e9e par des filiales de grandes cha\u00eenes et ce pourcentage continue d\u2019augmenter. \u00bb Mais l\u00e0 aussi l\u2019ann\u00e9e 2012 a \u00e9t\u00e9 un tournant : \u00ab Avant 2012 la hausse se situait aux alentours de 2 points de pourcentage, apr\u00e8s 2012 l\u2019on constate une r\u00e9duction de moiti\u00e9 \u00e0 1 point de pourcentage. \u00bb<\/p>\n
\n
33 branches enti\u00e8rement ind\u00e9pendantes<\/h2>\n
En termes de nombre de magasins, les grands magasins de mode (comme e5 mode<\/strong> et H&M<\/strong>) ont le degr\u00e9 de filialisation le plus \u00e9lev\u00e9, suivis des magasins textiles (du style Zeeman<\/strong>) et des supermarch\u00e9s (Delhaize<\/strong>, Carrefour<\/strong> & Co). Toutefois en termes de m\u00b2 les supermarch\u00e9s sont champions, suivis des drogueries (style Kruidvat<\/strong>) et des magasins textiles.<\/p>\nPourtant il reste bel et bien des branches ayant \u00e9chapp\u00e9 \u00e0 la filialisation. Parmi les 137 branches que distingue Locatus dans le retail, 33 d\u2019entre elles op\u00e8rent de mani\u00e8re totalement ind\u00e9pendante. Il s\u2019agit entre autres de branches telles que les souvenirs, la maroquinerie, les antiquit\u00e9s, la p\u00eache \u00e0 la ligne, les sports nautiques, les monnaies et les timbres ou encore les bandes dessin\u00e9es.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
La filialisation r\u00e9duite de moiti\u00e9 \u00e0 partir de 2012 Parmi les 82.476 magasins que compte notre pays, 19.486 font partie d\u2019un cha\u00eene de magasins. C\u2019est ce que r\u00e9v\u00e8lent les chiffres de Locatus, fournisseur d\u2019informations pour le retail. Il y a sept ans seuls 15,6% de tous les magasins en Belgique \u00e9taient des filiales de grandes […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\n
Un magasin sur quatre en Belgique fait partie d\u2019une cha\u00eene - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/un-magasin-sur-quatre-en-belgique-fait-partie-dune-chaine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un magasin sur quatre en Belgique fait partie d\u2019une cha\u00eene - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La filialisation r\u00e9duite de moiti\u00e9 \u00e0 partir de 2012 Parmi les 82.476 magasins que compte notre pays, 19.486 font partie d\u2019un cha\u00eene de magasins. C\u2019est ce que r\u00e9v\u00e8lent les chiffres de Locatus, fournisseur d\u2019informations pour le retail. 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