{"id":114036,"date":"2025-02-26T13:44:47","date_gmt":"2025-02-26T12:44:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114036"},"modified":"2025-02-26T13:50:23","modified_gmt":"2025-02-26T12:50:23","slug":"comment-ab-inbev-a-perdu-du-volume-suite-aux-crashs-chinois-et-americains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-ab-inbev-a-perdu-du-volume-suite-aux-crashs-chinois-et-americains\/","title":{"rendered":"Comment AB InBev a perdu du volume suite aux crashs chinois et am\u00e9ricains"},"content":{"rendered":"\n

AB InBev<\/strong> a connu une ann\u00e9e difficile, en particulier aux \u00c9tats-Unis et en Chine, mais a tout de m\u00eame r\u00e9ussi \u00e0 compenser. Gr\u00e2ce \u00e0 des bi\u00e8res premium plus ch\u00e8res, l’Europe s’est \u00e9galement redress\u00e9e.<\/p>\n\n\n\n

Un nouveau vent pour l’Asie<\/h2>\n\n\n\n

2024 a apport\u00e9 des r\u00e9sultats mitig\u00e9s \u00e0 AB InBev : bien que le volume vendu ait diminu\u00e9 de 1,4 % pour atteindre 576 millions d’hectolitres, l’EBITDA a augment\u00e9 de 8,2 % sur une base organique. C’est mieux que la croissance de 6 \u00e0 8 % sur laquelle le g\u00e9ant de la bi\u00e8re comptait lui-m\u00eame. Le chiffre d’affaires total a augment\u00e9 de 2,7 % pour atteindre 59,8 milliards de dollars (55,6 milliards d’euros), tandis que le revenu par hectolitre a progress\u00e9 de 4,3 %.<\/p>\n\n\n\n

En d’autres termes, les consommateurs paient davantage pour leur bi\u00e8re, m\u00eame si la croissance est principalement due \u00e0 l’Am\u00e9rique latine. En Am\u00e9rique du Nord, la croissance n’a \u00e9t\u00e9 que de 2 % et en Asie, elle s’est m\u00eame contract\u00e9e de 7 %. Le Belge Jan Craps quitte par cons\u00e9quent son poste de PDG de la filiale asiatique Budweiser APAC apr\u00e8s sept ans. Il sera remplac\u00e9 par le Chinois Yanjun Cheng, qui doit redresser la barre dans son pays.<\/p>\n\n\n\n

Le march\u00e9 chinois a connu un nouveau recul important en 2024. Au quatri\u00e8me trimestre, les volumes ont chut\u00e9 de 19 %, une baisse plus forte que celle du secteur d\u00e9j\u00e0 faible. Pour l’ensemble de l’ann\u00e9e 2024, le chiffre d’affaires a baiss\u00e9 de 13,1 %, les volumes de 11,8 % et l’EBITDA de 11,9 %, bien que les \u00e9conomies de co\u00fbts aient partiellement compens\u00e9 l’impact.<\/p>\n\n\n\n

Reprise en Europe<\/h2>\n\n\n\n

Sur le march\u00e9 europ\u00e9en, AB InBev a r\u00e9ussi \u00e0 augmenter sa part de march\u00e9 et \u00e0 redresser ses marges. Au quatri\u00e8me trimestre 2024, le chiffre d’affaires a enregistr\u00e9 une l\u00e9g\u00e8re baisse, bien que le chiffre d’affaires par hectolitre ait l\u00e9g\u00e8rement augment\u00e9 en raison de la premiumisation. Les bi\u00e8res premium ont repr\u00e9sent\u00e9 57 % des recettes. Les volumes ont baiss\u00e9 d’environ 5 %, mais c’est mieux que le secteur faible. Pour l’ensemble de l’ann\u00e9e 2024, le chiffre d’affaires et le r\u00e9sultat brut d’exploitation (EBITDA) ont progress\u00e9 entre 10 et 20 %.<\/p>\n\n\n\n

Aux \u00c9tats-Unis, AB InBev continue de lutter contre les retomb\u00e9es de sa campagne controvers\u00e9e avec l’influenceur transgenre Dylan Mulvaney<\/a>, qui a d\u00e9finitivement priv\u00e9 Bud Light de sa position de leader sur le march\u00e9. Depuis le deuxi\u00e8me trimestre de l’ann\u00e9e derni\u00e8re, le groupe brassicole affirme qu’il y a eu une am\u00e9lioration dans le \u00ab march\u00e9 de la bi\u00e8re r\u00e9silient \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

AB InBev a connu une ann\u00e9e difficile, en particulier aux \u00c9tats-Unis et en Chine, mais a tout de m\u00eame r\u00e9ussi \u00e0 compenser. Gr\u00e2ce \u00e0 des bi\u00e8res premium plus ch\u00e8res, l’Europe s’est \u00e9galement redress\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":89057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[241],"topic":[266],"region":[],"class_list":["post-114036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ab-inbev","topic-resultats-financiers"],"acf":[],"yoast_head":"\nComment AB InBev a perdu du volume suite aux crashs chinois et am\u00e9ricains - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"AB InBev a connu une ann\u00e9e difficile, en particulier aux \u00c9tats-Unis et en Chine, mais a tout de m\u00eame r\u00e9ussi \u00e0 compenser.\" 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