{"id":114126,"date":"2025-02-27T12:27:57","date_gmt":"2025-02-27T11:27:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114126"},"modified":"2025-02-27T12:27:59","modified_gmt":"2025-02-27T11:27:59","slug":"fnac-darty-acheve-son-plan-strategique-et-fonce-dans-litalie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-acheve-son-plan-strategique-et-fonce-dans-litalie\/","title":{"rendered":"Fnac Darty ach\u00e8ve son plan strat\u00e9gique et fonce dans l’Italie"},"content":{"rendered":"\n

Fnac Darty<\/strong> a cl\u00f4tur\u00e9 l\u2019ann\u00e9e 2024 avec un chiffre d\u2019affaires stable et une hausse de son r\u00e9sultat op\u00e9rationnel. Le groupe sp\u00e9cialis\u00e9 dans l\u2019\u00e9lectronique a b\u00e9n\u00e9fici\u00e9 d\u2019une strat\u00e9gie ax\u00e9e sur la digitalisation, les abonnements et les produits reconditionn\u00e9s. <\/p>\n\n\n\n

15 % provient de services<\/h2>\n\n\n\n

Avec la finalisation de son plan strat\u00e9gique quadriennal Everyday, le PDG Enrique Martinez se f\u00e9licite des r\u00e9sultats obtenus. Le chiffre d\u2019affaires a progress\u00e9 de 0,2 % \u00e0 p\u00e9rim\u00e8tre comparable, atteignant pr\u00e8s de 8 milliards d\u2019euros, tandis que le r\u00e9sultat op\u00e9rationnel a augment\u00e9 de 6 %, atteignant 182 millions d\u2019euros. En France, qui repr\u00e9sente plus de 80 % du chiffre d\u2019affaires total, Fnac Darty a enregistr\u00e9 une croissance de 0,3 %, l\u00e0 o\u00f9 le march\u00e9 a recul\u00e9 de 2 %, selon les donn\u00e9es de la Banque de France.<\/p>\n\n\n\n

Martinez parle d\u2019une transformation r\u00e9ussie : \u00ab Nous avons r\u00e9ussi \u00e0 dissocier nos performances d\u2019un environnement de march\u00e9 difficile, ce qui prouve que notre strat\u00e9gie fonctionne. \u00bb Celle-ci repose notamment sur les services d\u2019abonnement, la r\u00e9paration et la vente de produits \u00e9lectroniques de seconde main. Les service repr\u00e9sentent d\u00e9sormais 15 % du chiffre d\u2019affaires et constituent un axe cl\u00e9 de d\u00e9veloppement pour les prochaines ann\u00e9es.<\/p>\n\n\n\n

Expansion avec Unieuro<\/h2>\n\n\n\n

Sous l\u2019impulsion de son principal actionnaire Daniel K\u0159et\u00ednsk\u00fd, qui joue un r\u00f4le cl\u00e9 dans la strat\u00e9gie du groupe depuis 2023, Fnac Darty a franchi une \u00e9tape importante dans son expansion europ\u00e9enne fin 2024. Pour 249 millions d\u2019euros, le distributeur a rachet\u00e9 son homologue italien Unieuro<\/strong>, une op\u00e9ration qui devrait porter le chiffre d\u2019affaires total du groupe \u00e0 pr\u00e8s de 11 milliards d\u2019euros d\u00e8s 2025. L\u2019Italie devient ainsi le deuxi\u00e8me march\u00e9 de Fnac Darty, derri\u00e8re la France et devant l\u2019Espagne.<\/p>\n\n\n\n

Cette acquisition s\u2019inscrit dans une strat\u00e9gie plus large de consolidation. \u00ab En plus du renforcement de nos march\u00e9s historiques, nous ne nous interdisons pas de nouvelles acquisitions<\/a> \u00bb, explique Martinez au Figaro. Avec 500 millions d\u2019euros de cash-flow libre cumul\u00e9s entre 2021 et 2024, Fnac Darty dispose des moyens financiers n\u00e9cessaires pour saisir d\u2019\u00e9ventuelles opportunit\u00e9s.<\/p>\n\n\n\n

Pour 2025, le groupe mise sur une nouvelle croissance, port\u00e9e par la reprise du march\u00e9 immobilier et l\u2019arriv\u00e9e de nouvelles technologies dop\u00e9es \u00e0 l\u2019intelligence artificielle. Fnac Darty entend poursuivre le d\u00e9veloppement de son mod\u00e8le de services en 2025 et pr\u00e9voit une croissance d\u2019environ 5 % de son r\u00e9sultat op\u00e9rationnel (hors Unieuro et billetterie). En juin, il d\u00e9voilera sa nouvelle feuille de route pour les trois \u00e0 cinq prochaines ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fnac Darty a cl\u00f4tur\u00e9 l\u2019ann\u00e9e 2024 avec un chiffre d\u2019affaires stable et une hausse de son r\u00e9sultat op\u00e9rationnel. Le groupe sp\u00e9cialis\u00e9 dans l\u2019\u00e9lectronique a b\u00e9n\u00e9fici\u00e9 d\u2019une strat\u00e9gie ax\u00e9e sur la digitalisation, les abonnements et les produits reconditionn\u00e9s. <\/p>\n","protected":false},"author":5,"featured_media":50231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[43],"company":[511],"topic":[276,266],"region":[342],"class_list":["post-114126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","extra-plus","company-fnac","topic-expansion","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"\nFnac Darty ach\u00e8ve son plan strat\u00e9gique et fonce dans l'Italie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fnac Darty a 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