{"id":1142,"date":"2011-12-19T08:28:35","date_gmt":"2011-12-19T08:28:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/retaildossier\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\/"},"modified":"2011-12-19T08:28:35","modified_gmt":"2011-12-19T08:28:35","slug":"la-reussite-dun-webshop-passe-par-une-logistique-efficace","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/retaildossier\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\/","title":{"rendered":"La r\u00e9ussite d\u2019un webshop passe par une logistique efficace"},"content":{"rendered":"<h2>La logistique peut faire ou d\u00e9faire un webshop<\/h2>\n<p>La conclusion de l\u2019\u00e9tude du VIL est claire : tout bon retailer online se doit d\u2019avoir un bon syst\u00e8me logistique. La pratique d\u00e9montre que la r\u00e9ussite d\u2019un webshop sous-entend une excellente logistique.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Cette constatation du VIL se base sur une \u00e9tude comprenant une enqu\u00eate tant aupr\u00e8s des consommateurs que des commer\u00e7ants en ligne, ainsi que la mise sur pied d\u2019un certain nombre de projets pilotes r\u00e9els pour e-fulfillment. A la demande du secteur du e-commerce, le VIL a d\u00e9marr\u00e9 en d\u00e9but d\u2019ann\u00e9e le projet d\u2019\u00e9tude \u00ab E-commerce\/E-fulfillment \u00bb\u00a0 en collaboration avec neuf entreprises, afin de d\u00e9terminer quelles \u00e9taient\u00a0 les am\u00e9liorations n\u00e9cessaires au traitement logistique des commandes online.<\/p>\n<h2>\n<br \/>Diminuer les frais gr\u00e2ce \u00e0 la logistique<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-top: 10px;margin-bottom: 10px;margin-left: 10px;float: right\" alt=\"webshoppers\" src=\"\/sites\/default\/files\/spacer.png\" height=\"133\" width=\"200\" \/>Pour le commer\u00e7ant online la ma\u00eetrise des frais est le principal facteur de r\u00e9ussite et la logistique y joue un r\u00f4le non n\u00e9gligeable. D\u2019autre part la logistique offre d\u2019importantes possibilit\u00e9s de faire la diff\u00e9rence.<\/p>\n<p>\u00a0\u00ab Vu la concurrence s\u00e9v\u00e8re et la pression sur les prix, une logistique efficace, faite sur mesure pour le client, est essentielle pour le secteur de l\u2019e-commerce. Il s\u2019agit d\u2019\u00eatre innovant tant sur le plan de l\u2019offre des produits, du service et de la gestion logistique \u00bb, pr\u00e9cise Patricia Ceysens, pr\u00e9sidente de BeCommerce et de la Commission Economie et Innovation au Parlement flamand, lors de la pr\u00e9sentation des r\u00e9sultats de l\u2019\u00e9tude.<\/p>\n<h2>\n<br \/>La logistique \u201cclassique\u201d ne convient pas au commerce online<\/h2>\n<p>Cependant tout ceci n\u2019est pas simple \u00e0 r\u00e9aliser, car l\u2019une des autres principales conclusions de l\u2019\u00e9tude est que la logistique pour l\u2019 e-commerce est totalement diff\u00e9rente de la logistique traditionnelle du retail offline. \u00ab L\u2019e-fulfillment est plus difficile et plus complexe qu\u2019il n\u2019y para\u00eet \u00bb, estime le VIL.<\/p>\n<p>\u00a0<\/p>\n<p>Des facteurs \u00e9conomiques externes, notamment les possibilit\u00e9s technologiques, ont un impact important sur l\u2019e-fulfillment et entra\u00eenent une \u00e9volution tr\u00e8s rapide dans ce domaine. L\u2019\u00e9tude d\u00e9montre \u00e9galement que les besoins des consommateurs d\u00e9finissent \u00e9galement le syst\u00e8me logistique : livraison \u00e0 domicile, choix entre diff\u00e9rentes possibilit\u00e9s de livraison, la livraison le samedi sont quelques incontournables du webshop. Selon le VIL il s\u2019agit m\u00eame de facteurs d\u00e9cisifs pour l\u2019acheteur online.<\/p>\n<h2>\n<br \/>70% des acheteurs online pr\u00e9f\u00e8rent la livraison \u00e0 domicile<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin: 10px;float: left\" alt=\"e-commerce\" src=\"\/sites\/default\/files\/spacer.png\" height=\"133\" width=\"200\" \/>Afin de d\u00e9terminer les attentes des acheteurs online, le projet a commenc\u00e9 par une enqu\u00eate approfondie aupr\u00e8s des consommateurs, qui a d\u00e9montr\u00e9 que 70% des acheteurs online pr\u00e9f\u00e8rent se faire livrer \u00e0 domicile, de pr\u00e9f\u00e9rence le samedi. D\u2019autre part le consommateur souhaite avoir le choix entre diff\u00e9rentes options de livraison, tels les points d\u2019enl\u00e8vement, l\u2019enl\u00e8vement en magasin et les distributeurs de colis.<\/p>\n<p>Le consommateur semble peu dispos\u00e9 \u00e0 payer les frais d\u2019exp\u00e9dition : plus de la moiti\u00e9 d\u00e9croche suite aux frais d\u2019exp\u00e9dition. L\u2019enqu\u00eate indique \u00e9galement que les consommateurs pr\u00e9f\u00e8rent une livraison fiable \u00e0 une livraison rapide : 76% consid\u00e8re le choix du moment de la livraison comme (tr\u00e8s) important \u2013 65% pr\u00e9f\u00e8re pouvoir choisir le moment de livraison plut\u00f4t qu\u2019une livraison (extra) rapide.<\/p>\n<h2>\n<br \/>Points d\u2019enl\u00e8vement et choix du moment de livraison<\/h2>\n<p>En collaboration avec les participants, le VIL a test\u00e9 ensuite dans la pratique une s\u00e9rie de solutions d\u2019 e-fulfillment. Ainsi deux entreprises participantes, Unigro et Mondial Relay, ont lanc\u00e9 un projet pilote proposant un point d\u2019enl\u00e8vement (\u00e0 tarif r\u00e9duit) comme option de livraison pour des marchandises lourdes et volumineuses. Cette solution a suscit\u00e9 un vif int\u00e9r\u00eat, surtout dans un rayon de 10 km par rapport au point d\u2019enl\u00e8vement. L\u2019enl\u00e8vement le samedi \u00e9tait l\u2019option la plus populaire.<\/p>\n<p>Autre entreprise participante, Kr\u00ebfel, offrait au client la possibilit\u00e9 de choisir le jour et l\u2019heure de livraison. Cette plus-value au niveau du service client\u00e8le a imm\u00e9diatement s\u00e9duit les consommateurs.<\/p>\n<p>\u00a0<\/p>\n<h2>Entreprises participantes<\/h2>\n<p>Les neuf entreprises ayant particip\u00e9 au projet VIL \u00e9taient bpost, Fiege, Mondial Relay et Plus Logisitics en tant que prestataires de services logistiques et le groupe Colruyt, Kr\u00ebfel, Neckermann, P&amp;G et Unigro, en tant que vendeurs online. Le projet a \u00e9t\u00e9 soutenu par BeCommerce et les associations professionnelles FEBETRA et Transport en Logistiek Vlaanderen.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La logistique peut faire ou d\u00e9faire un webshop La conclusion de l\u2019\u00e9tude du VIL est claire : tout bon retailer online se doit d\u2019avoir un bon syst\u00e8me logistique. La pratique d\u00e9montre que la r\u00e9ussite d\u2019un webshop sous-entend une excellente logistique. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cette constatation du VIL se base sur une \u00e9tude comprenant une enqu\u00eate tant aupr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retaildossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La r\u00e9ussite d\u2019un webshop passe par une logistique efficace - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/retaildossier\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La r\u00e9ussite d\u2019un webshop passe par une logistique efficace - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La logistique peut faire ou d\u00e9faire un webshop La conclusion de l\u2019\u00e9tude du VIL est claire : tout bon retailer online se doit d\u2019avoir un bon syst\u00e8me logistique. La pratique d\u00e9montre que la r\u00e9ussite d\u2019un webshop sous-entend une excellente logistique. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cette constatation du VIL se base sur une \u00e9tude comprenant une enqu\u00eate tant aupr\u00e8s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/retaildossier\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-19T08:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"La r\u00e9ussite d\u2019un webshop passe par une logistique efficace\",\"datePublished\":\"2011-12-19T08:28:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\\\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"RetailDossier\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2011\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/la-reussite-dun-webshop-passe-par-une-logistique-efficace\\\/\",\"name\":\"La r\u00e9ussite d\u2019un webshop passe par une logistique efficace - 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