{"id":11427,"date":"2015-12-14T12:35:26","date_gmt":"2015-12-14T12:35:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-ceo-de-la-brasserie-palm-donne-sa-demission\/"},"modified":"2015-12-14T12:35:26","modified_gmt":"2015-12-14T12:35:26","slug":"le-ceo-de-la-brasserie-palm-donne-sa-demission","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-ceo-de-la-brasserie-palm-donne-sa-demission\/","title":{"rendered":"Le CEO de la brasserie Palm donne sa d\u00e9mission"},"content":{"rendered":"<p>\u00a0<\/p>\n<h2>Popularit\u00e9 d\u00e9croissante<\/h2>\n<p>\u00ab La d\u00e9mission arrive de fa\u00e7on inopin\u00e9e, mais nous l\u2019avions n\u00e9anmoins senti venir \u00bb, pr\u00e9cise Bart Van Muylder, CEO de la soci\u00e9t\u00e9 m\u00e8re Diepensteyn.\u00a0 Cela fait dix ans que Vandenwyngaerden est aux commandes de Palm et qu\u2019il observe la d\u00e9gringolade de la popularit\u00e9 de la bi\u00e8re depuis 1998.<\/p>\n<p>\u00a0<\/p>\n<p>Ces dix derni\u00e8res ann\u00e9es, le chiffre d\u2019affaires a chut\u00e9 de 60 millions d\u2019euros \u00e0 52,5 millions d\u2019euros.\u00a0 L\u2019entreprise a d\u00e9cid\u00e9 de mettre davantage l\u2019accent sur les bi\u00e8res lourdes et les nouvelles marques, comme Cornet et Arthur\u2019s Legacy.\u00a0 Cette strat\u00e9gie doit encore \u00eatre peaufin\u00e9e par le nouveau directeur marketing Kristof Ampe, qui a acquis une certaine exp\u00e9rience, entre autres chez chez InBev.<\/p>\n<p>\u00a0<\/p>\n<p>Vandenwyngaerden n\u2019est pas le seul \u00e0 partir, le directeur export Bart Brits s\u2019en va \u00e9galement.\u00a0 L\u2019entreprise a d\u00e9cid\u00e9 de regrouper les divisions n\u00e9erlandaises et belges et de donner les commandes au directeur des Pays-Bas.\u00a0 Le directeur belge devient directeur export, ce pourquoi Brits a d\u00e9cid\u00e9 de quitter l\u2019entreprise apr\u00e8s 9 ann\u00e9es de service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Popularit\u00e9 d\u00e9croissante \u00ab La d\u00e9mission arrive de fa\u00e7on inopin\u00e9e, mais nous l\u2019avions n\u00e9anmoins senti venir \u00bb, pr\u00e9cise Bart Van Muylder, CEO de la soci\u00e9t\u00e9 m\u00e8re Diepensteyn.\u00a0 Cela fait dix ans que Vandenwyngaerden est aux commandes de Palm et qu\u2019il observe la d\u00e9gringolade de la popularit\u00e9 de la bi\u00e8re depuis 1998. \u00a0 Ces dix derni\u00e8res [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le CEO de la brasserie Palm donne sa d\u00e9mission - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-ceo-de-la-brasserie-palm-donne-sa-demission\/\" \/>\n<meta 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