{"id":114305,"date":"2025-02-28T14:30:15","date_gmt":"2025-02-28T13:30:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114305"},"modified":"2025-02-28T14:30:17","modified_gmt":"2025-02-28T13:30:17","slug":"myprice-change-de-nom-troisieme-fois-la-bonne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/myprice-change-de-nom-troisieme-fois-la-bonne\/","title":{"rendered":"MyPrice change de nom : troisi\u00e8me fois, la bonne ?"},"content":{"rendered":"\n

Le discounter russe Mere<\/strong> a encore chang\u00e9 de nom : les magasins de Deurne et Opwijk deviennent Prixy<\/strong> avec un logo curieusement similaire et le m\u00eame slogan. A Boussu l’enseigne devient A Price<\/strong>.<\/p>\n\n\n\n

Concept inchang\u00e9<\/h2>\n\n\n\n

\u00ab Low cost every day \u00bb : le slogan est toujours le m\u00eame, tout comme la couleur rouge. \u00c0 Opwijk \u00e9galement, le d\u00e9taillant change de nom. Le magasin de Boussu deviendra A Price<\/strong> \u00e0 partir du 1 mars. En ligne, la transition est encore en cours : les canaux de m\u00e9dias sociaux (Facebook et Instagram) ont r\u00e9cemment \u00e9t\u00e9 renomm\u00e9s, mais le nouveau site web de Prixy est encore \u00ab en construction \u00bb. Il y a quelques semaines, le site MyPrice avait d\u00e9j\u00e0 \u00e9t\u00e9 mis hors service.<\/p>\n\n\n\n

Le concept n’a pas chang\u00e9 : le magasin de Deurne propose un m\u00e9lange de produits alimentaires et non alimentaires (pour la plupart \u00e0 longue dur\u00e9e de conservation), avec une grande part de conserves, de d\u00e9tergents et d’aliments pour animaux de compagnie. RetailDetail a pu constater que la majeure partie des produits semble toujours provenir d’Europe de l’Est. Les employ\u00e9s du magasin n’ont toutefois pas pu r\u00e9pondre \u00e0 nos questions : ils disent qu’ils ne sont pas autoris\u00e9s \u00e0 donner plus d’informations.<\/p>\n\n\n\n

(plus d’informations ult\u00e9rieurement)<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Le discounter russe Mere a encore chang\u00e9 de nom : les magasins de Deurne et Opwijk deviennent Prixy avec un logo curieusement similaire et le m\u00eame slogan. 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