{"id":11454,"date":"2015-12-16T07:48:40","date_gmt":"2015-12-16T07:48:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/annonce-des-premiers-orateurs-du-omnichannel-congress-2016\/"},"modified":"2015-12-16T07:48:40","modified_gmt":"2015-12-16T07:48:40","slug":"annonce-des-premiers-orateurs-du-omnichannel-congress-2016","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/annonce-des-premiers-orateurs-du-omnichannel-congress-2016\/","title":{"rendered":"Annonce des premiers orateurs du Omnichannel Congress 2016"},"content":{"rendered":"

Des cosm\u00e9tiques au bricolage<\/h2>\n

Pour un commer\u00e7ant il ne suffit plus d\u2019\u00eatre simplement pr\u00e9sent en ligne. Aujourd\u2019hui les retailers les plus performants utilisent une combinaison de canaux online et offline, afin d\u2019assurer une croissance fructueuse. Quels sont les mod\u00e8les d\u2019entreprises rentables et que peuvent-ils nous apprendre ?<\/p>\n

Lors du Omnichannel Congress 2016 plusieurs retailers de premier plan vous donneront des \u00e9l\u00e9ments de r\u00e9ponse \u00e0 ces questions. Parmi eux, Arjen Schouten<\/strong>, COO de la marque de produits de soins de la peau Rituals<\/strong>. En tant que marque n\u00e9erlandaise de renom international, Rituals mise r\u00e9solument sur l\u2019omni-canal afin de renforcer le v\u00e9cu et le lien avec le consommateur.<\/p>\n

Erik Cuypers<\/strong>, le tout nouveau CIO de Maxeda<\/strong>, sera lui aussi de la partie. Cet ancien responsable omni-canal de JBC<\/strong> a d\u00e9cid\u00e9 r\u00e9cemment de se lancer dans le secteur du bricolage. De la mode au DIY : un monde de diff\u00e9rence, ou peut-\u00eatre pas autant que cela ?<\/p>\n

\n
De grand magasin online \u00e0 webshop de niche<\/h2>\n

Online tout est possible, comme peut en t\u00e9moigner l\u2019orateur Jan Huysmans<\/strong>, CEO de Bol.com<\/strong> Belgium. Ce grand magasin online fait fureur en Belgique et les experts sont unanimes pour dire que\u00a0 Bol.com tirera certainement profit de la fusion entre Ahold et Delhaize.<\/p>\n

Pour ceux qui s\u2019int\u00e9ressent davantage au march\u00e9 de niche, Max Wittrock<\/strong>, fondateur de Mymuesli<\/strong>,\u00a0 vous fera d\u00e9couvrir ce webshop allemand au succ\u00e8s international, qui vous permet, eh oui, de composer vos propres mueslis. Inventif et audacieux, Mymuesli est un exemple inspirant de l\u2019entreprenariat omni-canal.<\/p>\n

Vous voulez en savoir plus sur l\u2019Omnichannel Congress du 4 f\u00e9vrier 2016 ? Cliquez ici pour de plus amples informations et pour vous inscrire.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Des cosm\u00e9tiques au bricolage Pour un commer\u00e7ant il ne suffit plus d\u2019\u00eatre simplement pr\u00e9sent en ligne. Aujourd\u2019hui les retailers les plus performants utilisent une combinaison de canaux online et offline, afin d\u2019assurer une croissance fructueuse. Quels sont les mod\u00e8les d\u2019entreprises rentables et que peuvent-ils nous apprendre ? Lors du Omnichannel Congress 2016 plusieurs retailers de […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nAnnonce des premiers orateurs du Omnichannel Congress 2016 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/annonce-des-premiers-orateurs-du-omnichannel-congress-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annonce des premiers orateurs du Omnichannel Congress 2016 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Des cosm\u00e9tiques au bricolage Pour un commer\u00e7ant il ne suffit plus d\u2019\u00eatre simplement pr\u00e9sent en ligne. 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