{"id":11460,"date":"2015-12-16T10:54:05","date_gmt":"2015-12-16T10:54:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-faiblesse-du-marche-chinois-plombe-le-benefice-de-prada\/"},"modified":"2015-12-16T10:54:05","modified_gmt":"2015-12-16T10:54:05","slug":"la-faiblesse-du-marche-chinois-plombe-le-benefice-de-prada","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-faiblesse-du-marche-chinois-plombe-le-benefice-de-prada\/","title":{"rendered":"La faiblesse du march\u00e9 chinois plombe le b\u00e9n\u00e9fice de Prada"},"content":{"rendered":"<h2>Faiblesse du yuan chinois<\/h2>\n<p>Durant les trois premiers trimestres de son exercice en cours Prada a vu son chiffre d\u2019affaires progresser de 1,2% \u00e0 2,6 milliards d\u2019euros. En revanche le b\u00e9n\u00e9fice a plong\u00e9 de 26% \u00e0 235,1 millions d\u2019euros. Au troisi\u00e8me trimestre le recul est encore plus spectaculaire avec une baisse de 38%. Durant cette p\u00e9riode le chiffre d\u2019affaires \u00e0 taux de change constants a lui aussi chut\u00e9 de 10% \u00e0 748 millions d\u2019euros.<\/p>\n<p>Ces r\u00e9sultats d\u00e9cevants s\u2019expliquent en grande partie par les mauvaises performances du groupe en Chine. Vu la faiblesse du yuan chinois, les d\u00e9penses sur ce march\u00e9 sont moins \u00e9lev\u00e9es. Seuls l\u2019Europe et le Japon affichent une croissance : durant les trois premiers trimestres le chiffre d\u2019affaires \u00e0 taux de change constants a progress\u00e9 de 7,6% en Europe et de 4,6% au Japon. En Am\u00e9rique par contre le chiffre d\u2019affaires a diminu\u00e9 de 7,6%.<\/p>\n<p>Le CEO Patrizio Bertelli a laiss\u00e9 entendre que l\u2019entreprise tenterait de r\u00e9duire les co\u00fbts,\u00a0 notamment en limitant \u00e0 10 le nombre d\u2019ouvertures de magasins pour l\u2019ann\u00e9e \u00e0 venir, alors qu\u2019en 2014 Prada avait ouvert 54 nouveaux magasins.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faiblesse du yuan chinois Durant les trois premiers trimestres de son exercice en cours Prada a vu son chiffre d\u2019affaires progresser de 1,2% \u00e0 2,6 milliards d\u2019euros. En revanche le b\u00e9n\u00e9fice a plong\u00e9 de 26% \u00e0 235,1 millions d\u2019euros. Au troisi\u00e8me trimestre le recul est encore plus spectaculaire avec une baisse de 38%. Durant cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La faiblesse du march\u00e9 chinois plombe le b\u00e9n\u00e9fice de Prada - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-faiblesse-du-marche-chinois-plombe-le-benefice-de-prada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La faiblesse du march\u00e9 chinois plombe le b\u00e9n\u00e9fice de Prada - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Faiblesse du yuan chinois Durant les trois premiers trimestres de son exercice en cours Prada a vu son chiffre d\u2019affaires progresser de 1,2% \u00e0 2,6 milliards d\u2019euros. En revanche le b\u00e9n\u00e9fice a plong\u00e9 de 26% \u00e0 235,1 millions d\u2019euros. Au troisi\u00e8me trimestre le recul est encore plus spectaculaire avec une baisse de 38%. 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