{"id":114625,"date":"2025-03-06T09:14:09","date_gmt":"2025-03-06T08:14:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114625"},"modified":"2025-03-06T09:14:11","modified_gmt":"2025-03-06T08:14:11","slug":"mediamarkt-lance-sa-place-de-marche-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-lance-sa-place-de-marche-en-belgique\/","title":{"rendered":"MediaMarkt lance sa place de march\u00e9 en Belgique"},"content":{"rendered":"\n<p>Apr\u00e8s les Pays-Bas, l&rsquo;Allemagne, l&rsquo;Italie, l&rsquo;Espagne et l&rsquo;Autriche, la Marketplace de <strong>MediaMarkt <\/strong>est d\u00e9sormais lanc\u00e9e en Belgique. Dans un premier temps, une cinquantaine de partenaires vendront sur la plateforme environ 50 000 produits non disponibles dans les magasins belges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une offre en ligne plus large<\/h2>\n\n\n\n<p>Avec la Marketplace, le d\u00e9taillant en \u00e9lectronique souhaite \u00e9largir l&rsquo;offre propos\u00e9e aux clients et accro\u00eetre la part de son chiffre d&rsquo;affaires r\u00e9alis\u00e9e en ligne. Les partenaires commerciaux sont rigoureusement s\u00e9lectionn\u00e9s et doivent r\u00e9pondre \u00e0 des exigences de qualit\u00e9 \u00e9lev\u00e9es. Actuellement, les acheteurs trouveront une gamme de produits \u00e9lectriques, de fitness, d&rsquo;e-mobilit\u00e9 et de produits reconditionn\u00e9s de partenaires tels que Insta360, Medisana, Philips Hue, Lifegoods, Ecovacs, Ninja, Laifen et Imoshion. Dans un avenir proche, cette gamme sera \u00e9largie \u00e0 d&rsquo;autres cat\u00e9gories, telles que les produits de beaut\u00e9 et de jardinage.<\/p>\n\n\n\n<p>\u00ab Nous en attendons beaucoup, notamment parce que cette plateforme nous permet de nous distinguer des plateformes existantes gr\u00e2ce \u00e0 la s\u00e9lection des partenaires que nous op\u00e9rons, et gr\u00e2ce au niveau de service \u00e9lev\u00e9 qu\u2019elle nous permet d\u2019offrir \u00bb, explique Remko Rijnders, CEO de MediaMarkt Benelux. \u00ab Aussi, nous constatons que la Marketplace rencontre depuis plusieurs ann\u00e9es un franc succ\u00e8s aux Pays-Bas ainsi que dans d\u2019autres pays o\u00f9 elle est accessible.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat<\/h2>\n\n\n\n<p>Parall\u00e8lement, le d\u00e9taillant lance le service \u00ab Space-as-a-Service \u00bb : les entreprises externes ont la possibilit\u00e9 de vendre temporairement leurs produits dans l&rsquo;un de ses magasins physiques. Ce service s&rsquo;applique non seulement aux partenaires de la Marketplace, mais aussi aux fournisseurs existants et nouveaux, y compris ceux qui n&rsquo;appartiennent pas au secteur de l&rsquo;\u00e9lectronique.<\/p>\n\n\n\n<p>En remplissant alternativement des zones sp\u00e9cifiques du magasin avec les derniers produits et services &#8211; sous la forme de boutiques, de shop-in-shops, de pr\u00e9sentoirs promotionnels, de zones d&rsquo;exp\u00e9rience et d&rsquo;\u00e9v\u00e9nements &#8211; MediaMarkt am\u00e9liore l&rsquo;exp\u00e9rience du client.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s les Pays-Bas, l&rsquo;Allemagne, l&rsquo;Italie, l&rsquo;Espagne et l&rsquo;Autriche, la Marketplace de MediaMarkt est d\u00e9sormais lanc\u00e9e en Belgique. Dans un premier temps, une cinquantaine de partenaires vendront sur la plateforme environ 50 000 produits non disponibles dans les magasins belges. <\/p>\n","protected":false},"author":3,"featured_media":114622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[907],"topic":[198],"region":[226],"class_list":["post-114625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-mediamarkt","topic-e-commerce","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt lance sa place de march\u00e9 en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s 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