{"id":114678,"date":"2025-03-06T11:24:18","date_gmt":"2025-03-06T10:24:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114678"},"modified":"2025-03-13T12:48:03","modified_gmt":"2025-03-13T11:48:03","slug":"delhaize-distribue-son-folder-via-whatsapp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-distribue-son-folder-via-whatsapp\/","title":{"rendered":"Delhaize distribue son folder via Whatsapp"},"content":{"rendered":"\n<p>Les consommateurs qui souhaitent \u00eatre les premiers inform\u00e9s des offres promotionnelles hebdomadaires de <strong>Delhaize<\/strong> peuvent d\u00e9sormais recevoir le d\u00e9pliant du d\u00e9taillant par Whatsapp tous les lundis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alternatives num\u00e9riques<\/h2>\n\n\n\n<p>Les consommateurs choisissent s&rsquo;ils veulent recevoir ce service et pour combien de temps, et peuvent se d\u00e9sabonner \u00e0 tout moment, a soulign\u00e9 Delhaize dans un e-mail adress\u00e9 \u00e0 ses clients. L&rsquo;abonnement est facile \u00e0 r\u00e9aliser gr\u00e2ce \u00e0 un code QR. Dans un premier temps, le service n&rsquo;est disponible que pour les clients Superplus. A terme, Delhaize envisage de l&rsquo;offrir \u00e0 tous les clients.<\/p>\n\n\n\n<p>Le d\u00e9taillant n&rsquo;est pas le premier \u00e0 distribuer son folder via Whatsapp : <strong>Lidl <\/strong>et <strong>Carrefour<\/strong> le font d\u00e9j\u00e0 en Belgique depuis 2023, tandis qu&rsquo;<strong>Aldi<\/strong> le fait au Luxembourg. Les distributeurs misent beaucoup sur les alternatives num\u00e9riques au prospectus papier, car leur production et leur distribution sont co\u00fbteuses et peu \u00e9cologiques, compte tenu du transport et des d\u00e9chets de papier. En outre, pr\u00e8s de la moiti\u00e9 des m\u00e9nages ne veulent plus recevoir de publicit\u00e9 non adress\u00e9e dans leur bo\u00eete aux lettres.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les consommateurs qui souhaitent \u00eatre les premiers inform\u00e9s des offres promotionnelles hebdomadaires de Delhaize peuvent d\u00e9sormais recevoir le d\u00e9pliant du d\u00e9taillant par Whatsapp tous les lundis.<\/p>\n","protected":false},"author":3,"featured_media":115152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488],"region":[90],"class_list":["post-114678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize distribue son folder via Whatsapp - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les consommateurs peuvent d\u00e9sormais recevoir le d\u00e9pliant de Delhaize par Whatsapp tous les lundis.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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