{"id":11478,"date":"2015-12-17T13:34:14","date_gmt":"2015-12-17T13:34:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/media-markt-et-makro-vont-faire-des-achats-en-commun\/"},"modified":"2015-12-17T13:34:14","modified_gmt":"2015-12-17T13:34:14","slug":"media-markt-et-makro-vont-faire-des-achats-en-commun","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-markt-et-makro-vont-faire-des-achats-en-commun\/","title":{"rendered":"Media Markt et Makro vont faire des achats en commun"},"content":{"rendered":"<h2>\u00ab Une pure collaboration back office \u00bb<\/h2>\n<p>La cha\u00eene d\u2019\u00e9lectronique Media Markt et la cha\u00eene de grands magasins Makro, deux filiales du groupe de distribution allemand <strong>Metro Group<\/strong>, ont l\u2019intention d\u2019acheter en commun de l\u2019\u00e9lectro et d\u2019autres produits faisant partie de l\u2019assortiment des deux cha\u00eenes.<\/p>\n<p>\u00a0<\/p>\n<p>Makro a confirm\u00e9 l\u2019information, mais parle pour l\u2019instant \u00ab d\u2019un premier pas vers une \u00e9ventuelle collaboration au niveau des achats \u00bb, et bien entendu \u00ab uniquement pour l\u2019assortiment qui chevauche celui de Media Markt. \u00bb Pour l\u2019instant les deux parties t\u00e2tent le march\u00e9, \u00e0 commencer par les fournisseurs. Il s\u2019agirait uniquement d\u2019une \u00ab pure collaboration backoffice \u00bb pour laquelle \u00ab aucun timing, ni deadline n\u2019ont encore \u00e9t\u00e9 fix\u00e9s \u00bb, pr\u00e9cise Makro.<\/p>\n<h2>\n<br \/>Jorg Snoeck: \u00ab Une \u00e9tape logique \u00bb<\/h2>\n<p>Pour Jorg Snoeck, fondateur de RetailDetail, cette collaboration est \u00ab une \u00e9tape logique. Media Markt est sur la bonne voie et est leader du march\u00e9 dans son segment. Cette collaboration cadre dans la nouvelle strat\u00e9gie du CEO de Metro, Olaf Koch (photo), visant une consolidation avec d\u2019autres enseignes au sein du groupe, notamment Makro. Cela permet de faire des \u00e9conomies et de faire pression sur les prix. \u00bb<\/p>\n<p>\u00ab Aujourd\u2019hui les retailers doivent \u00e9voluer vers un mod\u00e8le centralis\u00e9, en \u00e9liminant autant que possible les interm\u00e9diaires, afin de pouvoir offrir le prix le plus bas possible aux consommateurs. Dans cette optique cette collaboration est une \u00e9volution naturelle \u00bb, poursuit Jorg Snoeck.<\/p>\n<p>Par ailleurs <a href=\"fr\/f-belgique\/bgq-general\/item\/24293-malgre-la-baisse-du-ca-de-metro-group-media-saturn-affiche-de-solides-resultats\" target=\"_blank\" rel=\"noopener\">d\u2019apr\u00e8s les derniers r\u00e9sultats de Metro Group<\/a>, il semble que <strong>Metro Cash &amp; Carry<\/strong> (dont fait \u00e9galement partie Makro) stagne, alors que <strong>Media-Saturn<\/strong> affiche une tr\u00e8s belle croissance.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Une pure collaboration back office \u00bb La cha\u00eene d\u2019\u00e9lectronique Media Markt et la cha\u00eene de grands magasins Makro, deux filiales du groupe de distribution allemand Metro Group, ont l\u2019intention d\u2019acheter en commun de l\u2019\u00e9lectro et d\u2019autres produits faisant partie de l\u2019assortiment des deux cha\u00eenes. \u00a0 Makro a confirm\u00e9 l\u2019information, mais parle pour l\u2019instant \u00ab [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Markt et Makro vont faire des achats en commun - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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